Marketing Speak®

When your brand sounds like, "Yeah, we do that too," you disappear into the noise.

In this episode of Marketing Speak, I talk with Dr. Gary Sanchez, creator of the WHY.os Discovery, a framework built from hundreds of thousands of assessments and millions of data points to decode why people do what they do.

We unpack how to:

• Tu...

Most entrepreneurs ask: "How do I get my first client?"

My answer: Stop asking. Start delivering value—uninvited, uncompensated, and unapologetically.

When I dropped out of my PhD program in 1995 (drowning in student loan debt), I had no portfolio, no speaking experience, and no business asking Fortune 500 companies for their money.

But I understood something most don't: Your play...

Most CEOs and entrepreneurs are neglecting their most important asset: their personal brand.

Kara Goldin (founder of Hint Water) asked me a great question on her show: "How does SEO vary for a brand versus an individual?" My answer surprised her—and it might surprise you too.

In this special crossover episode on Marketing Speak, I explain why most business leaders focus exclusively on their co...

Most businesses expect AI to cut content costs in half and triple output. That fantasy rarely survives contact with reality.

In this episode of Marketing Speak, I sat down with Eric Enge—founder of Pilot Holding, my co-author on all four editions of The Art of SEO, and author of Using Generative AI for SEO—to discuss what actually works with AI in marketing.

Eric has built and sold four compan...

Most entrepreneurs have their calendars backwards—and it's costing them everything.

Todd Herman has spent 21 years in high-performance athletics, working with Olympic athletes and billionaire entrepreneurs. His controversial insight is that most entrepreneurs are committing the cardinal sin of business: mistaking activity for achievement.

Todd's philosophy is brutally simple: One goal. 90 days...

📉 Losing profit to unclear processes or ghosting clients?

In this Marketing Speak episode, Melissa Morris reveals why most agencies leak profit—and how to fix it with better onboarding, clearer deliverables, and data-backed pricing.

Whether you're drowning in Slack messages or tired of clients ghosting your team, this episode gives you the tools to fix it—fast.

The show notes, including the t...

🚨Podcasters: If you're ignoring YouTube, you're flushing growth down the algorithmic toilet.

In this episode of Marketing Speak, I break down why YouTube is non-negotiable—even if your download numbers are laughably low.

🎯 Inside the episode:
• The lazy podcaster's guide to turning transcripts into SEO machines
• How to clone your content with the "Evil Twin" strategy
• Why your client inter...

While everyone's panicking about AI killing website traffic, one client scaled from 2M to 13M monthly visits.

In the latest episode of Marketing Speak, design expert Greg Merrilees reveals how WhatIsMyIPAddress.com achieved explosive growth by building authority—not just pretty websites.

Learn the exact architecture that beats AI Overviews and Google's traffic death spiral. This episode is a b...

The marketing game has fundamentally changed. While most businesses still chase website clicks, AI is forming opinions about your brand before anyone visits your site.

In my latest Marketing Speak episode, Dixon Jones (CEO of InLinks and former Global Brand Ambassador for Majestic) reveals why traditional SEO metrics are becoming obsolete. Dixon, who's earned the Queen's Award for Enterprise and UK Search ...

What if putting yourself first actually grew your business instead of hurting it?

Sagi Shrieber, first designer at Fiverr and SimilarWeb, scaled his design agency to seven figures while working LESS hours. His secret? The "Nine to Twelve Rule" - blocking 9 AM to 12 PM daily for personal time before any client meetings.

The counterintuitive result: Higher productivity, better client relationshi...

Most entrepreneurs are using AI completely wrong and missing massive growth opportunities. Danny Iny, founder of Mirasee and Harvard Business Review contributor, reveals why the difference between AI as a "junior assistant" vs. "senior strategist" isn't about the technology—it's about the context you provide. 

In our latest Marketing Speak conversation, Danny shares his contrarian framework for turning AI ...

AI is reshaping how content gets discovered, and many publishers are watching their traffic disappear. But here's what most don't realize: Google Discover now accounts for 65% of publisher traffic with CTRs 4x higher than traditional search.

John Shehata, founder of NewzDash and former global audience growth leader at Condé Nast (60+ brands), reveals the survival strategies publishers need right now. From ...

🚀 Most authors waste thousands chasing vanity metrics like Amazon "Best Seller" tags. In this Marketing Speak episode, Alex Strathdee takes a different approach—helping authors get their books into the right hands to generate leads, build authority, and drive real business growth.

With 1,000+ nonfiction books marketed, Alex shares why giving away free copies can sometimes be your smartest move—and how to ...

💡 "Don't try to be like Apple unless you have Apple's brand authority" - Greg Merrilees

This insight from Episode 515 explains why so many premium service websites fail to convert.

Greg Merrilees, founder of Studio1 Design, just walked us through a case study that every business owner needs to hear. We transformed Quintessa (a high-end cosmetic surgery center) from a sparse, "clean" website i...

While everyone's worried about AI replacing them, Dustin Riechmann built a $1M business by doubling down on what AI can't replicate: human connection and shared values.

Dustin's journey from traffic engineer → marriage ministry → meat stick entrepreneur → seven-figure business coach proves that relationships trump tactics every time.

His unconventional strategies:

🎯 Using podcast...

💡 The marketing game isn't just changing—it's being completely rewritten.

Lauren Pawell returns to Marketing Speak with a reality check: if you're not experimenting with AI in your marketing, someone else will take your clients.

From professional ballet to medical device sales to generating quarter-million dollar campaigns, Lauren's unconventional path led to breakthrough AI strategies that a...

🎯 Your website is never finished. It's your silent sales machine working 24/7.

Greg Merrilees just shared the blueprint that took Firefly Legal from outdated to industry-leading in our latest Marketing Speak deep dive.

Here's what most service businesses get wrong: They treat their website like a digital brochure instead of a conversion-focused sales tool. Greg's systematic approach fixes thi...

🎯 What if the ONE thing blocking your business growth isn't what you think it is?

Israel Duran went from a child who couldn't speak without stuttering to empowering thousands of entrepreneurs worldwide. In our latest Marketing Speak episode, he reveals his "Beach of Abundance" model that identifies the critical business leaks preventing exponential growth.

His insight? Most entrepreneurs keep...

🚀 How a law firm increased conversions by 12x and signed 60 new cases in just 3 months...

I just released a powerful case study episode with Greg Merrilees from Studio1 Design, breaking down the complete transformation of Yosha Law - from generic to sophisticated, conversion-optimized powerhouse.

Most websites look identical with cookie-cutter templates and autoplay videos that KILL conversio...