Marketing Speak
Episodes
The relationship between how people use Google search and SEO is an ever-evolving field. As an SEO, one minute, you feel like you've covered everything in the book only to find out there's a new Google update that negates everything you did in an instant. Although challenging and somewhat annoying, it's understandable Google only wants the best for its users. Its main goal is to provide relevant, trustworthy content for...
According to the CDC, about 26% of the population has a disability that hinders their use of websites. That is roughly 1.5 billion people who are left behind. As digital entrepreneurs, why care? For starters, it is an untapped market that holds countless possibilities. If anything, the 21st century has taught us it's to be inclusive in everything we do. My guest Shir Ekerling pointed out how this pandemic has gravely affected o...
To be a better marketer, you’ve got to be someone who knows your audience to their core. A surface-level understanding isn't enough- knowing who they are, what they like and don't, and where they spend most of their time are excellent things to know. In this Marketing Speak episode with the co-founder of SparkToro, Rand Fishkin, we're going to help you better know your audience to give them the best customer experience....
Being strategic about how you want your site to appear on SERPs is quickly becoming a crucial component in digital marketing campaigns. If you're going to rank higher, you need to make sure bots crawl your site more. On today's Marketing Speak episode, Content Manager at OnCrawl, Rebecca Berbel, shows us the ropes of effective and efficient site crawling strategies. Fascinated by NLP and machine models of language, in parti...
Most entrepreneurs are considered visionaries. They're the type of people who have got all the big ideas, but sometimes these visions rarely become a reality because of a missing piece: an integrator. Today's guest Justin Breen and I both agree with Dan Sullivan's principle, "who not how." Justin is the Founder/CEO of BrEpic and the author of the No. 1 International Best Selling Book, Epic Business. On today'...
Scaling a business may only seem likely when the proper systems and processes are in place. To achieve that, it’s imperative to have an excellent manager. In this Marketing Speak episode, Tina Forsyth introduces us to the world of OBMs, also known as Online Business Managers. With the rising popularity of virtual businesses, Tina and I shed light on the importance of hiring an OBM and how they are an excellent asset for the company...
A great way to start 2021 is to make sure your website is equipped with all the right SEO tools and strategies to improve your rankings. In today's interview, Aleyda Solis joins me as we discuss pruning your website of low-quality content, expanding your presence by creating Google Actions, optimizing your videos on YouTube for better search performance, and more. Aleyda is an International SEO Consultant and founder of Orainti...
Beyond a memorable tagline or logo, an excellent branding strategy improves a reputation and increases a company's value. Think of companies like McDonald's, Apple, and Volkswagen. Their secret to longevity is keeping their brand remarkable in the marketplace. My guest today, Sasha Strauss has a distinct and direct approach to how brands must be constructed and communicated with. It's the foundation for his brand strate...
Today's Marketing Speak guest, Ross Tavendale, is as passionate as I am about SEO as well as biohacking. In today's fast-paced world, it's so easy to get caught up with the notion of workaholism. Stress due to working too much might be early signs of burn out. To prevent busy and highly productive individuals from having health complications because of stress, this interview with Ross provides tons of value. If you can ...
In this day and age of digital and tech, more startups are gearing toward offering services in the field of SaaS, telco, financial services, education- popularly known as B2B companies. In a marketing world that talks a lot more about B2C or Business to Consumer, this episode with Monique de Maio highlights business to business deals. She discusses how companies can benefit from branding, positioning, and messaging to lead generati...
Scaling your business during the pandemic may seem impossible given the economy's unpredictability. However, it's not impossible. In today's Marketing Speak episode, my guest, Russ Ruffino, is here to defy the odds and help the audience quickly scale their business. Russ is the founder and creator of the Clients on Demand system. He's helped thousands of entrepreneurs around the globe sell millions of dollars worth ...
If you own, run, or manage a WordPress site, there's a big chance you know what Yoast SEO is. It's the WordPress plugin that helps you attract more visitors from SERPs. Yoast founder, Joost de Valk, joins me for his second time on Marketing Speak to share the SEO updates marketers, entrepreneurs, and SEO service providers shouldn't miss. Join us as we dive deep into the tactics and best practices that will help improve ...
AI and Machine Learning have been a staple topic on Marketing Speak, and for a good reason. If you're running a business in 2020 and still not familiar with the subject, you are putting your company in jeopardy. In this episode with Aki Balogh, we talk about how we can use AI, not to take over by any means. Instead, how we can use it to optimize the value we are bringing to our customers. Aki is the co-founder and CEO of Market...
eCommerce is one of the fastest-growing industries today, and more and more entrepreneurs are venturing into the arena. Who knows? The next Jeff Bezos might just be starting their work today. In this episode, Bernardine Wu and I cover certain issues like what's next for eCommerce, how entrepreneurs can guarantee success, the pitfalls to avoid, and more. Bernardine and I know each other from way back. She is the founder+CEO ...
YouTube seems like a promising platform for people who want to put out their content and monetize it. I don’t see why not. There’s a multitude of YouTubers who are making more than enough through their content. Whenever someone reaches thousands of views, their video gains the potential of being monetized. Today’s Marketing Speak guest, Evan Carmichael, has over 2 million subscribers and over 300 million views. Gary Vaynerchuck cal...
Today’s Marketing Speak episode is all about sealing the deal and increasing your sales. Guest, Dave Dee, is here to help you discover how to make more money, become a person of power and influence, and make a meaningful difference in others' lives. Dave is the author of the book Sales Stampede, which teaches business owners how to sell more of their products or services and get their very best prospects to schedule appointment...
Creating a positive impact around the world starts with the right message. With all the competition out there saying and offering similar things, how does one stand out? With excellent and compelling copywriting. Today’s guest believes that when great service is backed by strategic content marketing, anything is possible. Chelsea Baldwin is the founder of BusinessBitch.com, where she helps people cut the crap and reach their next l...
According to Marketing Speak guest, Neal Schaffer, we are in the midst of an unprecedented digital transformation, and tapping into influencer marketing is vital for any brand in today's climate. Neal is a leading authority on helping innovative businesses through their digital transformation of sales and marketing. He is also the author of The Age of Influence, reinventing how companies look at digital influence and influencer...
Your Brand SERP is vital to your business. It's the first thing your prospect sees when they search for you. When you google your business, do you like the first thing you see? Is your website even on the first page of Google? In today's Marketing Speak, Jason Barnard joins me to talk about everything brand SERPs- from analyzing and optimizing them to making more businesses aware of what's in it for them. Jason is an au...
In this episode with Mike Rhodes, we’re going to geek out about AI, machine learning, and Google AdWords. If you own a website and want to leverage its advantages, this episode is a must-listen. Mike is the CEO & Founder of WebSavvy and AgencySavvy and co-author of the world's best-selling book on Adwords 'The Ultimate Guide to Google Adwords'. He's in his 16th year of building and running Google Ad campaigns fo...