Marketing With Laryssa
Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with creativity, strategy, and intention - without getting lost in the marketing noise. Whether you're an ecommerce founder or a creative entrepreneur, this podcast will help you market with clarity and confidence.
Episodes
If your ecommerce brand is obsessing over checkout tweaks, button colors, pop-ups, and discounts—but your email marketing still feels flat—there's a deeper issue at play. And it's not friction.
It's desire.
🎧 In this episode, I break down a powerful idea inspired by Wes Kao: the difference between decreasing friction and increasing desire—and why most ecommerce brands spend all their time on the wrong one...
If Shopify is the body of your ecommerce business, Klaviyo's the heartbeat — connecting data, customers, and sales. But does every brand actually need it? Or is Klaviyo just the industry's favorite buzzword?
🎧 In this episode, I'm breaking down what Klaviyo really is (in human language), why so many ecommerce brands swear by it, when it makes sense to use it, and when it might be more than you need. Wheth...
Episode #358 - The Essential Guide to Domain Verification for Ecommerce Brands
Ever throw a party and forget to tell the bouncer who's on the list? Suddenly your best friends are stuck outside while total randos waltz right in. That's basically what happens when you skip domain verification - and your emails are the ones getting bounced.
🎧 In this episode, I'm breaking down what domain verifi...
BFCM is basically tomorrow in marketing time - that's how it feels, right? The clock's ticking, inboxes are about to explode, and you might be thinking, "Am I even ready for this?" Before panic sets in, take a breath. This episode is your quick hit of clarity before the chaos: a last-minute checklist to steady the nerves and drive more revenue.
🎧 In this episode, I'm giving you a fast, focused, five-part ...
Episode #356 - 5 Costly Holiday Email Mistakes That Hurt Your BFCM Sales
You know what's more painful than hearing "Grandma Got Run Over by a Reindeer" for the 100th time in November? Hitting send on a holiday email that costs you sales. Every year, I see brands make the same email mistakes that drain real revenue during BFCM. The good news? They're totally avoidable once you know what to watch for.
Episode #355 - 10 Creative Holiday Offers That Don't Hurt Your Ecommerce Product Margins
When you think "holiday offer," you probably think discount. 20% off, 30% off… like Oprah's handing out promo codes: you get a discount, you get a discount, everybody gets a discount! But deep discounts aren't the only way to win during BFCM. In fact, for some brands, they do more harm than good — eroding margins, chea...
A shopper finds the perfect gift, adds it to their cart… and then their phone buzzes, the doorbell rings, dinner's ready. The moment's gone. By the time they come back, someone else has won the sale. That's how fragile holiday shopping is - but with the right automations, you can save the sale and build momentum.
In this episode, we're giving your holiday flows a makeover - so they're tuned for gifting sea...
Episode #353 - How to Make Your BFCM Emails Stand Out in the Inbox Stampede
Nobody wakes up on Black Friday excited to read 200 emails — they're excited to find something they love. But when every subject line is screaming "SALE!" and every graphic is blasting neon urgency, most campaigns blur together. Customers scroll, skim, delete.
...
Episode #352 - 5 Ways to Stop Holiday Marketing Panic Before It Starts
Picture this: it's Thanksgiving night, and instead of relaxing, you're frantically fixing email templates, resizing graphics, and dealing with a flood of customer questions. That's what happens when holiday prep falls to the bottom of your to-do list - but it doesn't have to be ...
Here's a riddle: what's the most-opened email in your Klaviyo flows? Spoiler alert — it's not the flashy ones. It's the humble shipping confirmation.
Most brands treat it like a receipt: order number, tracking link, done. But this is actually the peak moment of customer excitement. Ignore it, and you've wasted the best chance you'll ever have to delight and build trust.
💡 In this episode, you...
Most brands treat the unsubscribe link like a dirty little secret, buried at the bottom of emails. But what if letting people go could actually strengthen your marketing?
In this episode, I'm flipping the script on the unsubscribe button. You'll learn why giving subscribers more choice and control isn't a loss at all - it's the key to healthier deliverability, stronger trust, and a more loyal audience that actually wan...
Some ecommerce brands let the order confirmation email do all the talking—but that window right after purchase (and even in the weeks that follow) is a golden opportunity. Your customer just said yes to you. Now what?
In this episode, I'll share how to go beyond the standard "thank you" and turn a one-time buyer into a lifelong fan. From segmentation to storytelling, we'll explore how to make the post-purc...
Episode #348 - How to Win Back Ghost Subscribers (Before It's Too Late)
Is your email list growing… but your engagement shrinking? If so, you've probably got "ghosts" on your list - subscribers who stopped opening, clicking, or even noticing your emails. Holding onto them isn't harmless. It can hurt deliverability, waste budget, and skew your results.
In this episode, I'll share how to identif...
What if your email campaigns are falling flat - not because your copy is bad, but because you're saying the right thing at the wrong time?
There's a formula to knowing when to sell and when to nurture—and no, it's not just "follow your gut." If your emails feel like they're missing the mark, you might be pushing when you should be building trust… or warming up when your audience is ready to buy.
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Episode #346 – Why Your Biggest Fans Aren't Buying (and How to Change That)
What if your most loyal Instagram fans - the ones liking and commenting on every post - never actually buy from you?
That changes when you stop treating Instagram like the end goal and start using it as the bridge to something more powerful and reliable: your email list.
In this episode, I'll show you how to shift your mindset so...
What if your highest-converting emails and texts weren't the ones you poured hours into—but the ones that send themselves?
In this episode, we're diving into the world of event-triggered messages—automated emails and texts that meet your customers right where they are. If you've been putting all your energy into campaigns and newsletters while neglecting automations, this one's for you.
💡 You...
Episode #344 – Why No One's Clicking Your Emails (And How to Fix It)
You spend time crafting your email campaigns—writing thoughtful copy, choosing the perfect images, maybe even adding a discount code—and then... nothing. The open rate is fine, but barely anyone clicks. And you're left wondering, "Is email marketing even worth it anymore?"
In this episode, I'm digging into what's really going on when you...
Episode #343 – Do You Really Have to Be the Face of Your Jewelry Brand?
You've probably heard it before: People buy from people.
But what if you're not someone who loves being on camera, taking selfies, or sharing your personal life on social? Is it still possible to grow your jewelry brand without becoming a full-time influencer?
In this episode, I'm talking about why visibility matters more ...
Episode #342 – Is Blogging Dead in 2025? Not If You Know This
If you've ever looked at your blog tab and cringed—or wondered if it's even worth keeping in the age of AI—this episode is for you.
In this one, we're unpacking whether blogging still matters in 2025, how it's changed, and what it can actually do for your jewelry brand. Spoiler alert: it's not about clicks anymore. I'll walk you through how to ...
Episode #341 – The Real Cost of Quick-Fix Marketing
If you've ever felt tempted by a "growth hack," a viral trick, or a plug-and-play marketing solution… this episode is for you.
In this one, we're unpacking why "quick fixes" are often more harmful than helpful—and what actually works when it comes to building sustainable momentum in your jewelry business. I'll walk you through how to spot red flags, shif...
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