Marketing Your Business - Marketing Strategies for Business Owners
Marketing Your Business is a podcast dedicated to all things marketing. It’s a behind the scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales and a business that gives you (the business owner) more freedom in your everyday life. Each episode will be short, punchy and packed with takeaways to help you get what you have, in front of a lot more people. It’s about leveraging your marketing to build a business that is high in profit, low in stress and one that gives you the ability and freedom to have the greatest impact on the world. Join leading online marketing strategist and entrepreneur, Stu McLaren, as he shares what’s working selling products online with product launches, online communities, email marketing, social media marketing, content marketing, pay per click marketing and so much more. This is about the marketing that leads to more sales, more profits and a high growth business. With that said, this show is not just about making money. It’s about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want while having the time to travel and do all the things you want. It’s about reducing the “go-go-go” stress and instead redesigning your business so you can be more present in the lives of those that matter most to you. To laugh more, live more and to create a real difference in the world. For years, Stu McLaren has helped experts transform their knowledge and influence into recurring revenue by launching, growing and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world’s most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael’s profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel. Today, Stu coaches and consults other elite level entrepreneurs, experts and influencers, who want the same kind of growth without the stress or tension of neglecting the things that matter most. So, if you’ve got an established business and you’re looking for ideas on how you can get your products and services in front of more people OR you’re someone who is thinking about starting a business and you want to see the behind the scenes of another entrepreneur doing it in in real time, the Marketing Your Business podcast is a show that is tailor made for you.
Episodes
If you’ve ever sat on an idea waiting for the “perfect time” to launch, listen to this episode. You’ll hear 3 hacks to help you build massive momentum in a short period of time.
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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/216
In this episode, I'm talking to you about pricing. How do you price your products or services, programs or memberships, courses, and all the other things that you may be selling?
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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/215
When we do a promotion, we’ve always got those who buy and those who don’t. What do you do with those who don’t buy? In this episode, I’m going to break down a strategy for you in terms of what you should do and why, because those non-buyers can be one of the biggest gold mines in your business.
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In this episode I’m joined by Trupti Karjinni, who has done some phenomenal things in the last nine months with her membership. In this interview, she unpacks how she went from $1,400 per month selling her art, to consistently generating $5,000+ per month with her membership.
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Recently someone in our community decided to close down a successful business because it felt out of alignment with what she wanted to do. In this episode, I talk through the steps you can take if you're feeling the same.
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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/212
You can have the greatest product in the world, but if you can't communicate the value of it, nobody's gonna buy. In this episode, I'm going to walk you through my process for writing high converting sales copy.
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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/211
Christie Hawkins just crossed a MAJOR milestone of having a million dollar membership within two and a half years. In this episode you're going to hear how she did it!
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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/210
In this episode, I want to talk to you about streamlining your offer. Because when you streamline your offer and your messaging, you are going to skyrocket your business.
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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/209
In this episode, Sapphire Gray joins the podcast to share how she got off to a blazing hot start with her membership and generated $40K+ in just 4 days with a very small audience!
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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/208
What's the best way to prepare potential buyers of your high-ticket offer? In this episode, Marley Jaxx is going to share some creative strategies she’s been using in her business to drive the sales of her memberships as well as high-ticket offers.
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To get access to the full story and all the resources mentioned, visit Ma...
In this episode, I’m going to tell you why people pay for content when free content is readily available on the web, and why abundance of free content in your market is a good thing.
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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/206
If you're looking to grow your business this year, where should you put your focus? In this episode I'll tell you how to prevent yourself from getting distracted by focusing on what really matters.
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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/205
How do you get your creative ideas out into the world? Even if you're surrounded by doubters? You're going to find out in this interview with the author of "Move The Needle" Shelley Brander.
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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/204
Recently we deployed a brand new marketing campaign that proved to be a BIG winner. In this episode I'll explain the two keys that made it work.
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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/203
During a mastermind I was asked "what should I be doing as the owner of my company?" In this episode, I'll give you four high level thoughts that every entrepreneur should be thinking about.
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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/202
I get asked all the time "how do I get more traffic?" It's the wrong question to ask and after reading Russell Brunson's Traffic Secrets book I was reminded of an old research hack I used to use with a past business to find the traffic. I share my process in this episode.
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To get access to the full story and all the resources mentioned, visit MarketingYourBusi...
What marketing strategy has driven the most growth for your business in 2020? Listen in as my guests share in celebration of our 200th episode!
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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/200
The reason we create content is we want to help people. So how do you ensure more people watch and listen? I'll give you 3 strategies in this episode.
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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/199
In this episode we talk about the "back of the napkin" test and why it's SO important for both YOU and your audience.
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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/198
If you've ever wondered whether you should have a longer or shorter payment plan, join me for this episode where I walk you through how to answer this for your business.
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To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/197
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