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March 26, 2014 40 mins
Teleprospecting can require some sales departments to make a high volume of calls each day to convert leads. To do this with any consistency, those teams likely use a call script to help them stay consistent and focused throughout the constant dialing. But are these scripts really effective for moving prospects from conversation to conversion?

Learn more about a recent experiment that revealed how some minor changes to call scripts can increase response from your prospects.
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