Många som driver butik marknadsför ofta sådant som de själva tycker om. Annica Bergman, visual merchandiser och expert på butiksinredning, menar dock att det behövs ett större fokus på vad kunden efterfrågar, inte bara vad butiken gillar. ”Man ska alltid fråga sig om den här varan kan sälja”, säger hon i Markets podcast. Vi pratar också om skyltfönstrets möjligheter, om en butik någonsin blir färdig och mycket annat. Innehållet i det här avsnittet produceras i samarbete med Dekko.
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