Mastery Podcast with Mark Coles

Mastery Podcast with Mark Coles

The Mastery Podcast provides personal trainers and fitness professionals, with the necessary tools to take full control of their careers. In order to reach this position, I believe mastery of three areas to be essential. Personal development, your craft and business. I have dedicated the last 15 years to becoming the very best that I can be, and I will continue to do so. It is my passion and mission to help each of you to do the same.

Episodes

August 20, 2025 13 mins
In this week's episode I cover one of the most powerful additions we’ve made to our sales system something I call homework.
I’ll walk you through exactly how this works before a sales call, why it saves you time, and how it gets your prospects crystal clear on what they actually need help with.


Mark as Played

In this week’s episode I cover why I’m still as motivated today as I was 25 years ago in the fitness industry. I talk about what truly keeps me inspired, why I don’t look for motivation, the role of purpose and alignment, shutting out distractions, not needing outside validation, and why caring at the core about helping people has kept me going.

Mark as Played
In this week's episode I cover how to build a content model that actually helps you close higher paying clients. I take you through the exact structure top of funnel, middle of funnel, bottom of funnel and break down where most coaches are getting it wrong. It’s not just about going viral. The coaches chasing attention aren’t necessarily getting engagement, and even worse, they’re not attracting people who are ready to inv...

Mark as Played

In this week's episode I cover why your clients leave your coaching programme and trust me, it's not because of your client check-in system. I take you through 4 key areas that are often missed but are the real reason clients stop seeing value and walk away.

Mark as Played
In this week's episode I cover the full sales pipeline and why most coaches are only focusing on the last step.
If you're frustrated with no-shows, low-quality leads, or people jumping on sales calls and not converting. This episode will change how you think. Sales doesn’t start when the call begins it starts with your content, your engagement, your lead magnets, and your DMs.


Mark as Played
In this week's episode I cover solo coach syndrome the mindset where you believe no one can do it as good as you. You're sitting on 40, 50, maybe even 80 clients and thinking you'll just keep taking more on. I’ve been there. I share how I went from 40+ hours of PT a week to building a team, scaling my influence, and creating real impact.


Mark as Played
In this week's episode I cover how to stay in control of your sales calls. If you've ever felt like the prospect is just talking and you're not leading the conversation this is for you.


Mark as Played
In this week's episode I cover 5 habits that have kept me grounded for the last 25 years. I share how I built structure, stayed in shape as a non-negotiable, removed emotional chaos by using data, set boundaries with who gets my time, and reassessed my values regularly.


Mark as Played
In this week's episode I break down how to actually use your client results to get more calls booked and sign up more clients.
Most coaches post a before and after and expect leads to flood in. I used to do that too. But great marketers think differently. It’s not about the abs or the 20kg drop, it’s about the emotional shift behind the transformation.


Mark as Played
In this week’s episode I cover the identity shift that changed my business and my whole life forever. If you're a great coach, getting good results, but slightly resistant to change and worried about losing control, this is going to hit home.


Mark as Played
In this week's episode I cover the 5 biggest reasons you're stuck earning between 2–4K a month as an online coach and more importantly, what you need to change if you actually want to grow.
If you're a good coach, you're getting results, but your income isn’t moving… this one’s for you.


Mark as Played
In this week’s episode, I cover what it actually takes to build a long-term online fitness business not one that looks good on paper for six months and then crashes. I see this all the time, and I don’t want it to happen to you. 


Mark as Played
In this week's episode I cover the full audit we use to help coaches build a stable and long-term 5–7K/month fitness business. Not just quick tactics but the actual building blocks: service, leads, and sales.


Mark as Played

In this week's episode I cover a simple but powerful funnel you can use to get consistent clients — content, conversations, and booking calls. But here’s the truth: even if you’re doing all three, there are breakdowns that can be killing your results.

Mark as Played
In this week's episode I cover how to fix your show-up rate on sales calls. Most fitness coaches lose potential clients before the call even starts — because they’re too passive. In this episode, I walk you through the exact process to make sure the person who books actually shows up, knows what they’re showing up for, and is way more likely to say yes.


Mark as Played
In this week's episode I cover how to sign up new clients in just seven days and yes, it’s 100% possible. But most coaches mess this up, and I break down exactly how. I share five simple, proven strategies you can implement immediately to start generating leads and making real offers. 
Mark as Played

In this week’s episode I sat down with my good friend Kirk Miller at one our yearly London Live events and we went deep into what it actually takes to build a high-ticket coaching business, run a real team, and keep clients long term.

Mark as Played
In this week's episode I cover the mindset shift from coach to CEO. I’ll show you how to break free from the time trap, think like a business operator, delegate low-value tasks, and use data to make smarter decisions.


Mark as Played
In this week's episode I cover how do you transition from a purely one-to-one coaching model to more of a group focused online fitness model. I’ll walk you through the difference between accountability (where the client takes full ownership) and being fully coached (where you give your soul every single day), and show you how automating your onboarding and using an efficient check-in system can set you free.


Mark as Played
In this week’s episode I cover how to turn cold leads into hot prospects inside your DMs.
One of the biggest mistakes I see coaches make is only focusing on the people who are already replying, while completely ignoring the ones who followed them but haven’t engaged yet.


Mark as Played

Popular Podcasts

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    Crime Junkie

    Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

    The Clay Travis and Buck Sexton Show

    The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.

    The Joe Rogan Experience

    The official podcast of comedian Joe Rogan.

    New Heights with Jason & Travis Kelce

    Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.