Your Digital Marketing Coach with Neal Schaffer

Welcome to a very important episode of the Your Digital Marketing Coach podcast. Today I’m diving deep into one of the biggest changes happening in digital marketing right now: the silent collapse of traditional SEO. For years, search engines—especially Google—have been a major source of traffic for businesses. But with the rise of AI tools and new ways people search for information, that traffic is shrinking. This episode will hel...

In this episode of the Your Digital Marketing Coach podcast, we’re taking a deep dive into a platform that’s often overlooked in digital marketing — YouTube. With so much talk around LinkedIn, TikTok, and even AI-driven search, it’s easy to forget that YouTube is the second largest search engine and a massive opportunity for both B2C and B2B marketers. My guest, YouTube expert Dane Golden, shares why YouTube is more than just a pla...

If you’re creating content without repurposing it, you’re leaving value — and reach — on the table. In this episode, I break down my complete framework for turning a single piece of long-form “anchor content” into over 50 separate pieces of content across social, blogs, newsletters, and video platforms. Content is your most powerful digital marketing tool, but only if you treat it like the asset it truly is. This episode is for any...

In this episode, I sit down with Dr. Mary Beth McCabe, a university professor and co-author of one of the most widely used mobile marketing textbooks in the world. We dive deep into what it truly means to have a mobile-first mindset in your digital marketing. This isn't just about having an app—it's about how mobile impacts everything from messaging, email, and social to analytics and even AI. Whether you’re a small busin...

In today's episode of the Your Digital Marketing Coach podcast, I’m diving into something most people take for granted—the social media dashboard. You might still be using a tool built for posting links and photos, but today’s platforms demand more, especially with the rise of short-form video. This is a big deal, because the way you manage and share content can make or break your marketing efforts. I’ll share my personal jour...

Your website is your digital storefront — so are you tracking the right things to make sure it's actually working for your business? 

In this episode of the Your Digital Marketing Coach podcast, I talk with analytics expert Philippa Gamse about what most marketers are missing when it comes to website data. 

Whether it's unclear calls to action, poor form conversion, or people dropping off your videos early, your analytics h...

If you're struggling to create enough content to grow your business, you're not alone. Even after years of podcasting and blogging, I still face this challenge. That’s why this episode is all about showing you a real-world system to scale content without breaking the bank. You'll learn how to use generative AI and trusted freelancers in a smart, repeatable way—all while staying under $1,000 a month. This is an import...

In this episode of the Your Digital Marketing Coach podcast, I’m joined by James Hipkin, author of Journey to Success: Digital Marketing for Small Business Owners. James brings decades of experience helping businesses build smarter, more effective websites — and more importantly, explains why websites are still the most important piece of your digital marketing puzzle.

We talk about why your website is the only part of your digital ...

In this episode of the Your Digital Marketing Coach podcast, I’m diving into one of the biggest changes to how we show up in Google search results—the AI overview box. If you’ve noticed a drop in your traffic, you’re not alone. These new AI summaries are changing how people click, what links they trust, and which brands get noticed. I went deep into the data—10 studies from the past year—to find the real patterns that help content ...

In today’s episode, we’re diving deep into a fresh way to look at AI—one that goes beyond writing content or summarizing documents. My guest, Stephen Lewis, a seasoned journalist and copywriter with decades of experience, shares how businesses can use AI not just as a helper, but as a full-blown strategic partner. We explore how to create synthetic personas—AI-powered customer models that give honest, detailed feedback. This isn’t ...

Monetizing your personal brand isn't just about brand deals anymore. With AI, content creators, entrepreneurs, and influencers now have powerful tools to uncover fresh income streams and build deeper connections with their audience. In this episode, I share advanced strategies pulled straight from my UCLA Extension class, showing how to use AI to grow your influence, better understand your audience, and create new digital prod...

In this episode I talk with David Sidoni, the founder of HowToBuyAHome.com. David took his passion for educating first-time homebuyers and turned it into a digital-first brand and thriving business, built almost entirely from a podcast. This episode is full of lessons on niche marketing, the power of organic content, and how to build trust through education. If you're trying to grow your brand, connect with your audience, or u...

Are you spending time on the right things in your marketing? Or just doing more for the sake of it? In this episode, I’ll walk you through the simple but powerful quarterly audit I use to double down on what’s working and ditch what’s not. It’s helped me grow faster and save time—and it can do the same for you. 

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business ...

In today's digital world, where AI can write a blog post in seconds and content is everywhere, the one thing that still sets you apart is your ability to tell a great story. And not just any story—a strategic one. That’s why I’m excited to introduce Cathy Goodwin, a true expert in the field of strategic storytelling. Cathy has built her brand around helping entrepreneurs and small business owners tell stories that connect, con...

In this episode of the Your Digital Marketing Coach podcast, I dive into a surprisingly powerful but underused tool: LinkedIn newsletters. As more people focus on short-form content, newsletters offer a way to go deep and truly connect with your audience. I’ll explain how newsletters not only get more views and engagement than normal posts, but also help you grow your leads and even improve your SEO. Whether you're just gettin...

Digital marketing is constantly changing, but one thing remains the same: success requires more than just chasing the latest trends. In this episode, I’m joined by Corey Morris, agency owner and author of The Digital Marketing Success Plan, to talk about how businesses can build a strategic, data-driven approach to their marketing efforts. Corey shares his journey from SEO expert to agency owner, his five-step START framework for c...

Influencer marketing is no longer about just finding someone with a big following and paying them to promote your brand. It’s about building trust, leveraging content creators, and creating meaningful relationships that drive long-term brand awareness and conversions.

In this episode, I speak with Yash Chavan, founder and CEO of the influencer marketing platform Saral, about how brands can navigate the Age of Influence. We discuss t...

Marketing isn't just about selling—it’s about purpose, meaning, and engagement. In this episode, I sit down with Minter Dial to explore how brands can align internal culture with external messaging, create meaningful customer relationships, and even incorporate play into work. We’ll also dive into the power of self-awareness and how knowing thyself can transform both business and life. This is an episode filled with inspiratio...

Social media has changed, and if you're still using it like a business instead of a content creator, you're falling behind. The truth is, algorithms don’t care about follower count anymore—they care about content. So what does that mean for your business? You have two choices: become a content creator or leverage user-generated content. Which path will you choose? I’m breaking it all down in this episode.

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