For B2B brands, your internal influencers are often your salespeople. They are facing your customer and often are the most active on social media because they can monetize their influence in the form of additional commissions.

That's why every employee influencer / advocacy program for B2B brands becomes successful when there is alignment between sales and marketing.

If this is a need your company has, you are in for a special tr...

If you want your organization to yield more influence in social media, or if you are looking for your employees to become more active in social media to raise your company's digital profile, this episode is for you.

Listen to all of my advice that you as a leader can do to push the ball forward on leveraging influence that can impact your entire organization.

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If you want to learn how to apply the concepts of SEO to social media, you are in for a treat. Today's guest is one of the most recognized SEO experts, Stephan Spencer who is co-author of The Art of SEO, co-author of Social eCommerce, and author of Google Power Search, all published by O’Reilly.

In this episode we talk about something that you might not have considered before: The SEO value of your social media. Specifically we ...

"It's all about your funnel." "You gotta have a funnel in place." "This tool will help serve all of your funnels." A lot of people say a lot of different things about funnels, so let's take a step back and look at what exactly marketing funnels and why they are fundamental to your business.

More importantly, learn why there is no one-size-fits-all approach to the subject and how you need to be creativ...

Serial author and content marketing expert Christoph Trappe joins me for this episode dedicated to livestreaming and why it matters. We all know that video is the most powerful to express our brands or our ourselves, but why aren't we doing more of it?

Christoph will help you better understand and utilize livestreaming with his advice on:

Instead of always trying to tap into the influence of others, why isn't your brand trying to take a strategic approach to increase your own digital influence? The benefits of doing so are plentiful, and influencers have already perfected the formula of what you need to do.

So what are you waiting for? Listen to this episode and build your own influence as a company or brand!

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Why are some entrepreneurs successful while many others fail?

Since creating one of the most popular business podcasts of all time, Entrepreneurs on Fire, John Lee Dumas has interviewed more than 3,000 entrepreneurs and taken the time to decipher what has made them successful, culminating in the publication of his first book "The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment".

John shares som...

Jason Falls is one of those guys in digital marketing I have had a ton of respect for for many years. Imagine how surprised he was - and then how I was - that we both found out we were writing books on influencer marketing at the same time!

I beat Jason to the punch, but for anyone who read The Age of Influence, Jason's new book, Winfluence, is a must read. We discuss the background for his book as well as Jason's uniquely h...

Whether you are a brand or a person, the ultimate sign that you have influence is when people are singing your praises when you are not in the room, whether online in social media or offline.

What if you can bring all of your fans together in an environment so that they can talk about you while also getting direct access to you or your brand?

This is what brands are doing by investing in Facebook Groups for their customers, and in d...

How does one go about building influence in a crowded market?

I often go back to my own background in B2B sales and look at habits, partnerships, and focus.

That's why it was so refreshing to be joined by a special guest who serves the market that I used to work on who has very similar advice.

Today I am joined today with the co-founder of the simple yet powerful CRM for small businesses selling B2B, Jeroen Corthout of Salesflare.

...

New to Clubhouse? Trying to figure out how to get started and exactly what to do now that you have received that invite and joined the newest rage in social media?

Continuing on from my introduction to Clubhouse on episode 196, this episode will provide you detailed hand-holding to help you navigate around the app and create a focused strategy that will help you Maximize Your Social Influence, even on Clubhouse.

If you're looking...

Have you ever wondered about how you can build influence by writing a book? 

Have you ever thought about writing a book but the process seems to be overwhelming and you simply don't have enough time in the day?

This episode is for you!

I am joined today by best-selling author of The 100-Page Book, Mike Capuzzi, a prolific author who also helps business owners and entrepreneurs write and market their books.

In this interview we disc...

Have you heard of the latest rage in social media Clubhouse? Have you received an invite on your smartphone and unsure as to whether or not you should join? Are you on Clubhouse and still trying to figure out how to glean value from it? Let me share with you my own experiences with Clubhouse, describe its functionality in further details, and provide you with my advice on how to best maximize your social influence on Clubhouse.

Epis...

This week I am the one being interviewed, and by no other than real estate visionary and CEO of the leading real estate network BerkshireHathaway Home Services, Chris Stuart. I have had a chance to work together with Chris and his company, and I have found that the real estate industry is especially ripe for innovation regarding their marketing communication. Keep your eye on BerkshireHathaway Home Services as they represent what t...

What are my predictions for 2021? Instead of trying to predict the future, which I don't think anyone can do accurately, I'd like to offer you my advice as your virtual CMO. Focusing on those key areas that I am focusing on in writing my next book, here is where I would invest my marketing budget across Search, Email, and Social to help you reach your business goals and improve the digital and social media marketing for you...

Amanda Russell, author of The Influencer Code and Professor of Influencer Marketing at the University of Texas, Austin, joins me for a special interview about building influence in today's digital world. Amanda has an amazing life story of competing at a global level and then starting over from scratch, but her trained skills combined with intuition in seeking relationships with influencers and capitalizing on the opportunities...

This is part 2 (see Ep. 191 for part 1) of an introduction to my recommended marketing technology tools and apps for 2021, including a detailed breakdown of what tools I use and recommend for search engine optimization (SEO), content creation, writer marketplaces and tools, blogger outreach tools, backlink monitoring tools, website analytics, email marketing software, email verification, lead magnet promotion, social media dashboar...

As we approach the end of the year, it's time to do an audit of our digital and social presence. One of the audits that I recommend you do on an annual basis is for all of the technology you use to support your marketing infrastructure to help you Maximize Your Social Influence. I intended this episode to be more comprehensive, but there are so many tools and apps that I would recommend, after going through Content Management S...

Is there something holding you or your brand back from digital success? Could it be that you might be a little on the shy side when it comes to a social network, or content medium, or just in general? If so, this is the episode for you! Fellow digital marketing expert is going to help you understand: