Your Digital Marketing Coach with Neal Schaffer

Your Digital Marketing Coach with Neal Schaffer

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

Episodes

May 16, 2022 33 min

Welcome to Web3!

I had an amazing time at Joe Pulizzi's Creator Economy Expo, and I want to share with you what I learned specifically about Web 3.0 and how blockchain, cryptocurrencies and NFTs are all related.

In all honesty, I avoided these subjects for sometime as I found the NFT space to be full of people investing in them as if they were the .com startups in the tech bubble. However, wanting to learn about them knowing that...

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Of all of the marketing channels that exist, partnership marketing is one of the most under-utilized yet high potential opportunities that exist for businesses today.

Best represented by affiliate marketing, when done right, affiliate marketing provides you with an army of incentivized influencers that are selling on your behalf and only paid when a sale is made on a 24/7 basis.

Furthermore, there are a plethora of other "halo ef...

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Can you summarize your current marketing program in a 30-second elevator pitch?

And if you could what would it include?

This episode is inspired by a shark tank competition for high schoolers that my children competed in and looking at your marketing in fresh eyes through the perspective of teenagers!

You are guaranteed to look at your marketing in a different way after listening to this episode...

Key Highlights

[01:54] What is a High ...

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Content is the currency of digital and social media, but it can actually even be more strategic than being a mere currency.

Content marketing can not only help build your business, but it can play an instrumental role in building out a category that you own and deliver long-term digital benefits for your company.

Think Hubspot - they "own" the term for inbound marketing.

If you want to achieve similar results for your company,...

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April 14, 2022 21 min

Guest blogging is something that has been around for awhile but misunderstood by many. What is the benefit of blogging on someone else's site or inviting someone to blog on yours? And does Google approve of this?

Listen in as I give you my own perspective on the topic, and why you'll want to think a little more strategically about guest blogging going forward.

The resource that I mention in the episode, my newest free book, T...

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Have you ever wanted to pick the brain of an SEO expert and get the real scoop on what makes for good - and bad - search engine optimization and even understand for what situations SEO might not be the best investment of your marketing budget?

If so you are going to love this interview with Eli Schwarz, author of Product-Led SEO. I guarantee you after listening to this episode you will see SEO in a brand new insightful light!

Key Hig...

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We've been hearing for some time that Artificial Intelligence (AI) will change not only the way we do business but society as well.

The truth is, marketers have already started to use AI, many time without knowing it. This is because many tools are already including AI algorithms in their analytics, such as the social media analytics tool Social Insider.

Lately there has been a lot of buzz around using AI to actually create conte...

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Are you looking for creative angles to your Instagram marketing?

Today's guest, Author of Blogging on Instagram, Terri Nakamura, will introduce you to a refreshingly unique way of looking at the platform that will spark some new creative ideas for your own Instagram marketing.

You don't have to start a blog to be successful on Instagram, but following Terri's advice will undoubtedly help improve your Twitter marketing gam...

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Working with corporate clients I have developed my own 100-point LinkedIn profile audit score that looks at 20 different areas of a LinkedIn profile. And, year in and year out, most professionals underperform in these 10 areas.

Listen in for some tangible and actionable LinkedIn profile advice!

Key Highlights

[02:23] LinkedIn Profile Completeness

[03:30] Social Selling Index

[04:09] What Social Selling Index Does?

[05:21] My 100 Point S...

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Content Marketing. Blogging. Search Engine Optimization (SEO). Email Marketing. How do these all fit together seamlessly and strategically to help generate new leads and business?

This is the broad topic that I speak with Jeff Baker, CMO of the leading content marketing agency Brafton, about.

By the end of this conversation you will:

  • Understand B2B leads: from the buyer persona to the user intent.
  • Learn how to create a cohesive content...
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    I just came back from speaking at Berkshire Hathaway Homeservices, the leading real estate company in the United States and the World,  annual convention. Working with realtors I have realized 2 truths:

  • They are entrepreneurs and need to build their own business like any other business owner
  • Like most entrepreneurs, a lot of them simply don't have the time and/or resource to consistently show up on social media
  • While there are som...

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    Yes, there are big changes underway in the world of Facebook and Google Ads, in case you hadn't heard. Beginning with GDPR, the trends are slowly moving in the favor of consumers, and advertisers are being challenged in accessing the same amount of rich data they used to be able to more easily obtain effective digital marketing advertising results.

    What should your business do to measure your digital marketing ads ROI in a non-t...

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    Twitter is an often forgotten about but potentially extremely powerful option for your social media marketing.

    What impact can Twitter have on your marketing? What businesses should utilize it? And how to go about best using it?

    Find out all you want to know about Twitter marketing on this episode of the Your Digital Marketing Coach podcast!

    Key Highlights

    [05:13] Why I Invest Time and Energy On Twitter

    [07:08] Twitter as A Great Discov...

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    Instagram has always been the King of influencer marketing, i.e. where a majority of influencer marketing budgets have been going, but with the emergence of TikTok, which is the best place to engage with and activate influencers?

    Joining me today is influencer marketing expert, and Founder and CEO of one of the leading companies in the influencer marketing space, Markerly. We go deep into what makes TikTok such an appealing venue fo...

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    How powerful can LinkedIn be for your marketing?

    And what might you be missing out on that is relevant for LinkedIn in 2022?

    I have written 2 books on LinkedIn, and more recently have written a free ebook, Maximizing LinkedIn for Business, that I try to update every year according to the latest trends of LinkedIn and features it offers.

    I just came out with my latest version of the free ebook, Maximizing LinkedIn for Business, which i...

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    I talked about my perspective on the Creator Economy with its relationship to influencer marketing on episode 241 literally 10 episodes ago, but seeing how it is a trending buzzword these days, I wanted to invite on an old friend to give us his perspective, as he is literally launching the first event around the Creator Economy called the Creator Economy Expo (go here for a $150 discount: https://nealschaffer.com/cex)

    And this guest...

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    February 21, 2022 19 min

    If you are not building out an email list, you are leaving money on the table.

    And if you have an email list but are not regularly engaging with your email subscribers, you are leaving money on the table.

    Listen to this episode to learn why email marketing is so important, has the highest ROI of any digital marketing channel, and a preview of my new free ebook to help you understand best practices in how to "do" email marketi...

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    Every year we come out saying that this is the year of video.

    Seems that way doesn't it?

    Even if you know you SHOULD be doing more video as part of your marketing, it can be challenging if you don't know exactly what you SHOULD do.

    I also face this challenge, which is why I'm excited to present to you this interview I had with Scott Miller, content marketing expert and Founder and CEO of Centerpost Media.

    We discussed:

    Unde...

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    Content creators are able to generate engagement and influence because they are not always using their content to promote a product or service, but they are using their content to connect with their community and provide value.

    Just as businesses are at a disadvantage in social media, with the growth of the creator economy, I would argue that the tables are turning against businesses in all of digital media.

    I want to share with you ...

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    Today I have a special guest who is also an influencer marketing expert discussing the past and future trends of influencer marketing. P.J. Leimgruber is the founder of one of the leading influencer marketing platforms, NeoReach, and he most recently founded the Clash App.

    He developed this new app because he feels that the existing brand deal system that is prominent in influencer marketing is broken. That's why PJ recently joi...

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