If you've ever taken any sales training, you've been taught that in order to have the most effective sales, you must identify and dig into your potential client's pain, then make the sale by solving his or her pain.
Our guest today doesn't believe that's the only way to go. Michele PW (Pariza Wacek) is the best-selling author of the "Love-Based Business" series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company along with writing and publishing fiction.
Michele's Top 5 CliftonStrengths Themes are:
1. Strategic
2. Intellection
3. Positivity
4. Activator
5. Individualization
To grab your free book "How to Start a Business You Love AND That Loves You Back," visit LoveBasedBiz.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!