Watch the YouTube version of this episode HERE
Are you a lawyer who needs help with branding? In this episode of the Maximum Lawyer Podcast, Tyson interviews Renee Bauer, an attorney, author, and speaker who has built a distinctive brand in family law. Renee shares her entrepreneurial journey, the creative approach behind her firm and podcast "Happy Even After," and the power of vulnerability in connecting with clients.
Renee provides some insights on her approach to branding that other lawyers can use to get people familiar with their work. For Renee, she took a leap and made unconventional decisions, such as making her business name all lowercase and is always trying to find a competitive edge to market to potential clients. For law firms, it is important to give people a sense of connection, as many people seeking legal support want that connection, so trust can be built.
Renee delves into strategies for how to keep messaging and storytelling consistent. As a law firm, it is important to know what you are going to provide a client or what you want a client to gain from working with you. This will come through in branding, marketing and social media. For Renee, her messaging is all about pushing past your fears and going for what you want. This message, though more personal, can flow into client relationships and can help clients advocate for themselves.
Listen in to learn more!
- 08:10 Branding Lessons & Vulnerability
- 10:23Balancing Openness and Privacy
- 17:15 Embracing Failure & Growth Mindset
- 21:24 Writing as a Separate Business
- 26:00 Consistency in Branding Across Platforms
- 27:30 Branding in the Courtroom
Tune in to today’s episode and checkout the full show notes here.
Connect with Renee:
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