Watch the YouTube version of this episode HERE
Are you a law firm owner looking to scale your business? In this episode of the Maximum Lawyer Podcast, Tyson interviews Matt Burke, the founder of Zilla Metrics, who shares his remarkable journey from a troubled youth to building a successful business helping law firms scale. They discuss law firm marketing, client experience, and operational challenges.
With expertise in helping law firm owners scale, Matt talks about the importance of mapping the client journey. This includes understanding and mastering every interaction a client will have, from looking you up online to closing a case. Mapping the client journey also involves making each step of the process seamless. For example, if someone is getting to know your firm and wants to see if you are a good fit for them, create a quiz funnel on your website. This allows for someone to answer a few quick questions about their situation, leading to that first call.
Matt and Tyson chat about patterns seen in successful law firms. Successful law firms are focused on generating leads and are obsessed with the intake system. Since intake is a crucial part in making money, many successful firms get it right. Their system is easy, quick and uses all the right tools and processes. Another pattern is having a good CRM. Many firms fail because their CRM is not being used by staff or is too complicated. Find a good, simple CRM so your firm can flourish!
Take a listen!
- 06:28 Lessons from Legal Struggles
- 16:51 Learning to Read People
- 27:23 Law Firm Growth Patterns
- 37:43 Milestones, Progress, and Zilla Metrics Origins
- 41:42 What Makes a Good Attorney
- 43:10 Three Pillars of Law Firm Growth
Tune in to today’s episode and checkout the full show notes here.
Connect with Matt:
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