The Power of a Strategic Pivot with Miriam Airington-Fisher

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Are you looking for tips on how to scale your law firm? In this episode of the Maximum Lawyer podcast, Tyson chats with Miriam Airington-Fisher, an immigration lawyer, on her journey in the legal field. Miriam shares her transition from criminal defense to immigration law, and the difficulties she faced becoming a single parent while starting her own law firm.

Miriam shares some insights on the need to maintain a positive marketing approach. It is important to be consistent and not overly conservative when it comes to marketing your firm. To get the message out there to clients, you need to have a solid marketing plan that includes routine messaging and take risks to ensure clients choose you as their attorney.

Growing a firm can be a tough feat, but Miriam provides tips on how to do it strategically. For Miriam, it was looking to other practice areas, like personal injury to understand their business structure and their leadership boards. Growing also includes thinking outside of the box for every part of the business, from hiring to marketing to clients. 

Listen in to learn more!

• 07:47 Impact of Political Climate on Business
• 10:38 Marketing Strategies for Immigration Law 
• 19:56 Balancing Work and Family
• 24:34 Defining Success 
• 27:06 Adapting Goals Over Time
• 28:28 Challenges of Being an Employer

Tune in to today’s episode and checkout the full show notes here.