McGohan Brabender Side Affects: Disrupting Health Care

McGohan Brabender Side Affects: Disrupting Health Care

Side Affects Producer Kenzie McEvily, joined by her guest hosts, spotlights invited industry experts to discuss their best practices that disrupt the norm of health care, leadership, and business. Side Affects: A podcast that prompts you, as an employer, to think differently about the needs of your people and your company. We encourage you to take action by taking a deep look into benefit strategies that will transform your workforce engagement, i.e., diversity, compliance, mental health, and modern reporting. Kenzie and her guests bring these subjects and more to light to better health and productivity. Tune in and learn more!

Episodes

Side Affects Episode 156 | Compliance in Minutes - November 2025

November 7, 2025 • 7 mins
When employees hear “employee benefits,” they might think of healthcare, perks, wellness programs, PTO, 401(k) plans or disability coverage. But when HR professionals hear “employee benefits,” they’re likely thinking about cost management, compensation strategies, open enrollment, and—most importantly—compliance. Compliance is a cornerstone of today’s insurance landscape. With that in mind, let’s dive into your November 2025 breakd...
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Side Affects Episode 155 | The Science of Employee Persuasion | Part III

October 31, 2025 • 32 mins
Side Affects host, Kenzie McEvily closes out the three-part series with MB Chief Marketing Officer, Dave Homan, exploring the final three of Robert Cialdini’s 7 Principles of Persuasion: Liking, Social Proof and Unity. In this episode, Dave shares how psychology and human connection can transform benefits communication — from using peer influence and authentic storytelling to fostering a shared culture that drives trust, engagemen...
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Side Affects Episode 154 | The Science of Employee Persuasion | Part II

October 17, 2025 • 36 mins
If you haven’t caught Part I, start there — MB Chief Marketing Officer, Dave and Producer, Kenzie unpacked the first rule of persuasion: reciprocity. In this episode, they continue exploring how behavioral science can transform employee engagement, diving into three new principles of persuasion: scarcity, authority and commitment. From creating urgency without fear, to leveraging expertise authentically, to building lasting commit...
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Side Affects Episode 153 | The Science of Employee Persuasion | Part I

October 17, 2025 • 26 mins
Employee benefits shouldn’t feel like a burden - for HR teams to design or for employees to use. Yet, unread open enrollment emails and overlooked preventive care show a disconnect in how we communicate. In this episode, McGohan Brabender’s Chief Marketing Officer, Dave Homan, explores how applying behavioral science and Robert Cialdini’s 7 Principles of Persuasion can help HR and benefits professionals ethically capture attention,...
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Side Affects Episode 152 | Compliance in Minutes - October 2025

October 6, 2025 • 7 mins
When employees hear “employee benefits,” they might think of healthcare, perks, wellness programs, PTO, 401(k) plans or disability coverage. But when HR professionals hear “employee benefits,” they’re likely thinking about cost management, compensation strategies, open enrollment, and—most importantly—compliance. Compliance is a cornerstone of today’s insurance landscape. With that in mind, let’s dive into your October 2025 breakdo...
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Side Affects Episode 151 | Compliance in Minutes - September 2025

September 4, 2025 • 5 mins
When employees hear “employee benefits,” they might think of healthcare, perks, wellness programs, PTO, 401(k) plans or disability coverage. But when HR professionals hear “employee benefits,” they’re likely thinking about cost management, compensation strategies, open enrollment, and—most importantly—compliance. Compliance is a cornerstone of today’s insurance landscape. With that in mind, let’s dive into your September 2025 break...
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Side Affects 150 | The Power of Data Guiding Your Benefits Strategy

August 27, 2025 • 28 mins
The power of data is reshaping how organizations deliver their benefits strategies -- especially through the lens of population health. Historically, only large employers had access to meaningful data insights. But in the last decade, this has changed. Now organizations of all sizes can use data to guide smarter decisions, improve outcomes and control costs. In this episode, MB Population Health & Data Strategist, Shelly Cherry sh...
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Side Affects 149 | Compliance in Minutes - August 2025

August 11, 2025 • 7 mins
When employees hear “employee benefits,” they might think of healthcare, perks, wellness programs, PTO, 401(k) plans or disability coverage. But when HR professionals hear “employee benefits,” they’re likely thinking about cost management, compensation strategies, open enrollment, and—most importantly—compliance. Compliance is a cornerstone of today’s insurance landscape. With that in mind, let’s dive into your August 2025 breakdow...
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Side Affects 148 | Compliance in Minutes - July 2025

July 11, 2025 • 5 mins
When employees hear “employee benefits,” they might think of healthcare, perks, wellness programs, PTO, 401(k) plans or disability coverage. But when HR professionals hear “employee benefits,” they’re likely thinking about cost management, compensation strategies, open enrollment, and—most importantly—compliance. Compliance is a cornerstone of today’s insurance landscape. With that in mind, let’s dive into your July 2025 breakdown ...
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Side Affects 147 | Who is the Strategy & Innovation Team?

July 8, 2025 • 47 mins
They’re the creative minds behind the curtain -- until now. In this episode, host, Kenzie McEvily and CMO, Dave Homan introduce the full Strategy & Innovation (S&I) team at McGohan Brabender. Meet the eight talented individuals who bring benefits to life through clear, engaging and customized communication strategies. From writing and design to video production and digital tools, this team helps simplify complex healthcare messagi...
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Side Affects Episode 146 | Broker Selection Process

June 6, 2025 • 34 mins
Choosing the right benefits broker is one of the most important decisions an employer can make — and we’re breaking it down with MB Chief Growth Officer Anne Marie Singleton. Hosts, Kenzie McEvily and Dave Homan explore why companies go to market, what red flags to watch for and why RFPs might not tell the whole story. Anne Marie shares practical steps for evaluating brokers, the key questions to ask, and how to build lasting, stra...
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Side Affects Episode 145 | Alternatives to Traditional Health Plans: Inside OhioHealthy

May 6, 2025 • 33 mins
In this episode of Side Affects, host Kenzie McEvily and guest co-host, EVP of MB Columbus, Kevin Grabeman sit down with Dr. David Lee, President of the OhioHealthy Medical Plan, to explore innovative alternatives to traditional health insurance. OhioHealthy, backed by the trusted OhioHealth system, is reshaping the benefits landscape with a focus on simplicity, value-based care and better outcomes for employers and their teams. Dr...
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Side Affects Episode 144 | A New Era of Pharmacy Solutions: Trends, Tech & GLP-1s

April 5, 2025 • 35 mins
In this episode of Side Affects, hosts Kenzie McEvily and Dave Homan sit down with Dr. Jeff Eichholz, VP of Pharmacy Solutions at McGohan Brabender, to unpack the rapidly evolving world of pharmacy. From the rise of GLP-1 medications like Ozempic and Wegovy, to the growing influence of digital pharmacies and international prescription access, Dr. Jeff shares expert insights on the trends, challenges, and innovations shaping the fut...
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Side Affects Episode 143 | The Missing Piece in Corporate Wellness: Mental Health First Aid

March 10, 2025 • 26 mins
Mental health is no longer optional in the workplace - it’s essential. In this episode of Side Affects, hosts Kenzie McEvily and Dave Homan sit down with Tiffany Kuck, Director of Population Health at McGohan Brabender, to discuss how Mental Health First Aid Training is transforming corporate wellness. From skyrocketing stress levels to legal landmines in wellness programs, we uncover the biggest challenges employers face - and the...
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Side Affects Episode 142 | Compliance in Minutes – February 2025

February 24, 2025 • 3 mins
When employees hear “employee benefits,” they might think of healthcare, perks, wellness programs, PTO, 401(k) plans or disability coverage. But when HR professionals hear “employee benefits,” they’re likely thinking about cost management, compensation strategies, open enrollment, and—most importantly—compliance. Compliance is a cornerstone of today’s insurance landscape. With that in mind, let’s dive into your February 2025 break...
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Side Affects Episode 141 | Compliance in Minutes - January 2025

January 14, 2025 • 4 mins
When employees hear “employee benefits,” they might think of healthcare, perks, wellness programs, PTO, 401(k) plans or disability coverage. But when HR professionals hear “employee benefits,” they’re likely thinking about cost management, compensation strategies, open enrollment, and—most importantly—compliance. Compliance is a cornerstone of today’s insurance landscape. With that in mind, let’s dive into your January 2025 breakd...
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Side Affects Episode 140 | Beyond the Norm: Alternatives to Traditional Health Plans

December 3, 2024 • 35 mins
On today’s episode of Side Affects, hosts Kenzie McEvily and Dave Homan explore the emerging landscape of alternative health plans with Senior Consultant Dean Stitz. As healthcare costs continue to rise, many employers and employees are searching for innovative, non-traditional options that offer flexibility and tailored solutions. Dean dives into popular alternatives like Side Car, Ohio Healthy and the ICHRA model, explaining how ...
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Side Affects Episode 139 | Non-Negotiables for Benefit Communication: Part II

October 16, 2024 • 27 mins
Producer, Kenzie McEvily is back with Dave Homan, Chief Marketing Officer at McGohan Brabender, for Part 2 of his 10 Non-Negotiables for Benefit Communication. In this follow-up episode, Dave shares the remaining essentials, drawing on nearly 30 years of experience in the benefits industry and a year spent researching the psychology behind effective communication. Ever wonder why adding movement to your slides makes a difference? ...
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Side Affects Episode 138 | Non-Negotiables for Benefit Communication: Part I

October 16, 2024 • 29 mins
In this episode, Digital Experience Producer Kenzie flips the script, interviewing co-host-turned-guest Dave Homan, Chief Marketing Officer at McGohan Brabender. With open enrollment season in full swing, it's time to rethink how we present employee benefits. Too often, these presentations are bogged down by text-heavy PowerPoints with presenters reading straight from the slides. But it doesn’t have to be that way! Join us for Par...
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Side Affects Episode 137 | Navigating Group Health Plans: What is a MEWA?

August 20, 2024 • 32 mins
Join us as we dive into the world of MEWAs with Liz Schneider, MB's Executive Vice President of Emerging Markets, and Matt Appenzeller, President and CEO of the Southern Ohio Chamber Alliance (SOCA). Discover how SOCA, an alliance of 129 Chambers of Commerce, pioneered the largest MEWA in the United States. Learn how their innovative approach is transforming access to health coverage and creating peace of mind for small businesses.
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