McGohan Brabender Side Affects: Disrupting Health Care
Side Affects Producer Kenzie McEvily, joined by her guest hosts, spotlights invited industry experts to discuss their best practices that disrupt the norm of health care, leadership, and business. Side Affects: A podcast that prompts you, as an employer, to think differently about the needs of your people and your company. We encourage you to take action by taking a deep look into benefit strategies that will transform your workforce engagement, i.e., diversity, compliance, mental health, and modern reporting. Kenzie and her guests bring these subjects and more to light to better health and productivity. Tune in and learn more!
Episodes
April 27, 2026 • 6 mins
When employees hear “employee benefits,” they might think of healthcare, perks, wellness programs, PTO, 401(k) plans or disability coverage. But when HR professionals hear “employee benefits,” they’re likely thinking about cost management, compensation strategies, open enrollment, and—most importantly—compliance. Compliance is a cornerstone of today’s insurance landscape. With that in mind, let’s dive into your May 2026 breakdown o...
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March 30, 2026 • 5 mins
When employees hear “employee benefits,” they might think of healthcare, perks, wellness programs, PTO, 401(k) plans or disability coverage. But when HR professionals hear “employee benefits,” they’re likely thinking about cost management, compensation strategies, open enrollment, and—most importantly—compliance. Compliance is a cornerstone of today’s insurance landscape. With that in mind, let’s dive into your April 2026 breakdown...
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March 6, 2026 • 33 mins
Building a wellness program that actually works and stays compliant? It’s tougher than ever. Between HIPAA, EEOC, ADA, ACA and tax rules, even the best programs can stumble into costly mistakes.
In this episode, we cut through the alphabet soup and break down what employers really need to know. Partner and Co-Chair of Calfee's Employee Benefits and Executive Compensation, Jason Rothman joins MB Director of Population Health, Tiffan...
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March 5, 2026 • 6 mins
When employees hear “employee benefits,” they might think of healthcare, perks, wellness programs, PTO, 401(k) plans or disability coverage. But when HR professionals hear “employee benefits,” they’re likely thinking about cost management, compensation strategies, open enrollment, and—most importantly—compliance. Compliance is a cornerstone of today’s insurance landscape. With that in mind, let’s dive into your March 2026 breakdown...
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February 20, 2026 • 2 mins
McGohan Brabender's Got You Covered for the Summer by Employee Benefits | Health Care | Wellness | Leadership | Health Management | Innovation | Human Resources | Employee Engagement | Consumerism | Business | McGohan Brabender | Side Affects | Side Effects
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February 4, 2026 • 6 mins
When employees hear “employee benefits,” they might think of healthcare, perks, wellness programs, PTO, 401(k) plans or disability coverage. But when HR professionals hear “employee benefits,” they’re likely thinking about cost management, compensation strategies, open enrollment, and—most importantly—compliance. Compliance is a cornerstone of today’s insurance landscape. With that in mind, let’s dive into your February 2026 breakd...
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January 6, 2026 • 7 mins
When employees hear “employee benefits,” they might think of healthcare, perks, wellness programs, PTO, 401(k) plans or disability coverage. But when HR professionals hear “employee benefits,” they’re likely thinking about cost management, compensation strategies, open enrollment, and—most importantly—compliance. Compliance is a cornerstone of today’s insurance landscape. With that in mind, let’s dive into your January 2026 breakdo...
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December 4, 2025 • 4 mins
When employees hear “employee benefits,” they might think of healthcare, perks, wellness programs, PTO, 401(k) plans or disability coverage. But when HR professionals hear “employee benefits,” they’re likely thinking about cost management, compensation strategies, open enrollment, and—most importantly—compliance. Compliance is a cornerstone of today’s insurance landscape. With that in mind, let’s dive into your December 2025 breakd...
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November 7, 2025 • 7 mins
When employees hear “employee benefits,” they might think of healthcare, perks, wellness programs, PTO, 401(k) plans or disability coverage. But when HR professionals hear “employee benefits,” they’re likely thinking about cost management, compensation strategies, open enrollment, and—most importantly—compliance. Compliance is a cornerstone of today’s insurance landscape. With that in mind, let’s dive into your November 2025 breakd...
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October 31, 2025 • 32 mins
Side Affects host, Kenzie McEvily closes out the three-part series with MB Chief Marketing Officer, Dave Homan, exploring the final three of Robert Cialdini’s 7 Principles of Persuasion: Liking, Social Proof and Unity.
In this episode, Dave shares how psychology and human connection can transform benefits communication — from using peer influence and authentic storytelling to fostering a shared culture that drives trust, engagemen...
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October 17, 2025 • 36 mins
If you haven’t caught Part I, start there — MB Chief Marketing Officer, Dave and Producer, Kenzie unpacked the first rule of persuasion: reciprocity. In this episode, they continue exploring how behavioral science can transform employee engagement, diving into three new principles of persuasion: scarcity, authority and commitment.
From creating urgency without fear, to leveraging expertise authentically, to building lasting commit...
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October 17, 2025 • 26 mins
Employee benefits shouldn’t feel like a burden - for HR teams to design or for employees to use. Yet, unread open enrollment emails and overlooked preventive care show a disconnect in how we communicate. In this episode, McGohan Brabender’s Chief Marketing Officer, Dave Homan, explores how applying behavioral science and Robert Cialdini’s 7 Principles of Persuasion can help HR and benefits professionals ethically capture attention,...
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October 6, 2025 • 7 mins
When employees hear “employee benefits,” they might think of healthcare, perks, wellness programs, PTO, 401(k) plans or disability coverage. But when HR professionals hear “employee benefits,” they’re likely thinking about cost management, compensation strategies, open enrollment, and—most importantly—compliance. Compliance is a cornerstone of today’s insurance landscape. With that in mind, let’s dive into your October 2025 breakdo...
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September 4, 2025 • 5 mins
When employees hear “employee benefits,” they might think of healthcare, perks, wellness programs, PTO, 401(k) plans or disability coverage. But when HR professionals hear “employee benefits,” they’re likely thinking about cost management, compensation strategies, open enrollment, and—most importantly—compliance. Compliance is a cornerstone of today’s insurance landscape. With that in mind, let’s dive into your September 2025 break...
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August 27, 2025 • 28 mins
The power of data is reshaping how organizations deliver their benefits strategies -- especially through the lens of population health. Historically, only large employers had access to meaningful data insights. But in the last decade, this has changed. Now organizations of all sizes can use data to guide smarter decisions, improve outcomes and control costs.
In this episode, MB Population Health & Data Strategist, Shelly Cherry sh...
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August 11, 2025 • 7 mins
When employees hear “employee benefits,” they might think of healthcare, perks, wellness programs, PTO, 401(k) plans or disability coverage. But when HR professionals hear “employee benefits,” they’re likely thinking about cost management, compensation strategies, open enrollment, and—most importantly—compliance. Compliance is a cornerstone of today’s insurance landscape. With that in mind, let’s dive into your August 2025 breakdow...
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July 11, 2025 • 5 mins
When employees hear “employee benefits,” they might think of healthcare, perks, wellness programs, PTO, 401(k) plans or disability coverage. But when HR professionals hear “employee benefits,” they’re likely thinking about cost management, compensation strategies, open enrollment, and—most importantly—compliance. Compliance is a cornerstone of today’s insurance landscape. With that in mind, let’s dive into your July 2025 breakdown ...
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July 8, 2025 • 47 mins
They’re the creative minds behind the curtain -- until now. In this episode, host, Kenzie McEvily and CMO, Dave Homan introduce the full Strategy & Innovation (S&I) team at McGohan Brabender. Meet the eight talented individuals who bring benefits to life through clear, engaging and customized communication strategies.
From writing and design to video production and digital tools, this team helps simplify complex healthcare messagi...
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June 6, 2025 • 34 mins
Choosing the right benefits broker is one of the most important decisions an employer can make — and we’re breaking it down with MB Chief Growth Officer Anne Marie Singleton. Hosts, Kenzie McEvily and Dave Homan explore why companies go to market, what red flags to watch for and why RFPs might not tell the whole story. Anne Marie shares practical steps for evaluating brokers, the key questions to ask, and how to build lasting, stra...
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In this episode of Side Affects, host Kenzie McEvily and guest co-host, EVP of MB Columbus, Kevin Grabeman sit down with Dr. David Lee, President of the OhioHealthy Medical Plan, to explore innovative alternatives to traditional health insurance. OhioHealthy, backed by the trusted OhioHealth system, is reshaping the benefits landscape with a focus on simplicity, value-based care and better outcomes for employers and their teams. Dr...
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