In episode 43, Jason and Stefanie hit on everything and anything Google Shopping.
- What differentiates Google Shopping from PPC and other marketing channels.
- The value of Search Terms within Google Shopping
- How DermWarehouse leverages Google Shopping
- How ParkPerfection leverages Google Shopping
- Understanding your Google Shopping Feed
- Cleaning up your Google Shopping Feed
- Critical thinking needed for high-level strategy for Shopping
- Importance of mobile bid adjustments
- Different types of bidding (Manual CPC, Max Clicks, Target ROAS, etc)
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