Episode 58: 11 Marketing Items (11.14.21)

Below are the 11 marketing items we cover in episode 58: 

1. Google is changing the name of Google My Business to Google Business Profile.
2. In order to understand SEO, you need to understand what Google likes and dislikes.
3. Broad Match Keyword Bidding can lower your cost per click and drive higher quality traffic to your site. 
4. If you have low quality content (duplicate and thin content) on your site, this can cause more harm than good. 
5. We do a deep dive into Klaviyo and combining email and text message flows 
6. The best things in life don't have to be the most expensive. Nike's swoosh was created in 1971 for $35. 
7. We discuss our love of SEMRush and where their stock price is as of this recording. 
8. We discuss Park Perfection, the skincare line we acquired and developed and the importance of branding. 
9. Jason reveals his two favorite podcasts (Outside of The Media Captain podcast, of course).
10. Should you be bidding on your competitors keywords? 
11. Internal linking experiment that worked for someone else that makes complete sense.