Northwestern University's Don Schultz, the "father of Integrated Marketing Communications"

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November 20, 2007 • 13 mins

Don Schultz is Professor Emeritus at Northwestern University's Integrated Marketing Communications program. As innovator and "father of Integrated Marketing Communications," he discusses the history of IMC, current views of marketing, and global perspectives of IMC.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Northwestern University's Don Schultz, the &quot;father of Integrated Marketing Communications&quot;