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May 1, 2025 31 mins

Phoenix has earned the moniker "Championship Valley" because of its extensive experience in hosting big sporting events like the Super Bowl and basketball championships. Lorne Edwards, chief sales officer, Visit Phoenix and Eric George, special events administrator, City of Phoenix, discuss what goes into the execution of large-scale sporting events and world-class conventions in Phoenix ahead of more major events coming to town.*Created in partnership with Visit Phoenix

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