Merchant Sales Podcast
A collaboration between The Green Sheet and CCSalesPro.com, this weekly podcast provides insights for ISOs and Agents who want to build their merchant portfolio. Learn how to sell merchant services and listen to interviews with industry experts.
Episodes
October 10, 2025 • 64 mins
Don’t miss the replay of our live event where I sat down with Jon Shirey, CEO of Full Stack Payments, and Greg Olesnycky, Founder & CEO of Micros Restaurant Systems, to unveil a powerful new partnership built for the enterprise restaurant space.
In this session, we explored how agents can now access high-volume and multi-location restaurant accounts that were previously out of reach—and how to turn those opportunities into long-te...
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October 3, 2025 • 44 mins
Don’t miss the replay of our live event where James Shepherd, Jon Shirey, and Ben Shirey introduced Stackably—a new brand built to help agents win and retain more merchant accounts.
You’ll get a first look at Payment Stack, a simple, all-in-one solution with free hardware, software, dual pricing, and native apps for both merchants and their customers. It’s the first of many feature sets designed to help agents grow long-term, high...
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September 26, 2025 • 43 mins
Stablecoin is more than hype—it’s creating real opportunities in high-risk and e-commerce. In this episode, James Shepherd sits down with Stan Pacovsky of Payment Servers to explore how stablecoin payments are being applied today and what the future could look like.
Then, Patti Murphy joins James for Today in Payments with insights on the latest industry shifts, including changes in B2B transactions and new data on surcharging. Pl...
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September 19, 2025 • 48 mins
Should software be processor-agnostic, or is there an advantage when processors own and operate the technology? In this episode, James Shepherd sits down with longtime industry expert Allen Kopelman to unpack the differences, tradeoffs, and future of payments software. They explore how these models impact agents, ISOs, and merchants—and what’s really driving the debate behind the scenes.
Plus, don’t miss the official launch of Sta...
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September 12, 2025 • 44 mins
Integrated payments are reshaping the industry, but success looks very different depending on whether you’re an ISV or an ISO. This week, James Shepherd sits down with Ashley Willson, a consultant who works with both software companies and ISOs, to share her unique perspective on the challenges and opportunities in integrated payments. With experience on both sides of the equation, Ashley offers practical insights into where the ma...
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September 5, 2025 • 41 mins
Consumer financing has become a critical offering for merchants—and an opportunity for ISOs, agents, and ISVs to differentiate. In this week’s episode, James Shepherd interviews Bob Lovinger from FlexBuy to explore their white label consumer financing solution and recent acquisition of Koalafi’s coaching finance division. Learn how FlexBuy helps merchants provide access to capital, increase conversions, and strengthen customer loya...
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August 29, 2025 • 47 mins
What does it really take to build an ISO capable of boarding 600+ new merchant accounts every month? In this week’s episode, James Shepherd sits down with Dustin Magaziner of PayBright to explore the strategies, systems, and mindset behind scaling an ISO to that level. From operational challenges to growth tactics, Dustin shares a behind-the-scenes look at what’s working today in the industry.
Then, James is joined by Patti Murphy...
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August 22, 2025 • 49 mins
Ever wondered what it takes to move from a retail ISO to a wholesale ISO—or what a Payfac actually is? In this week’s episode, James Shepherd sits down with Kyle Morgan to unpack the mechanics of payments behind the scenes. Learn why faster funding for merchants comes at a cost, how the flow of funds works, and the differences between wholesale ISOs and Payfacs.
Then, James is joined by Patti Murphy for Today in Payments, where th...
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August 15, 2025 • 60 mins
It is no secret that ISOs are looking for integrated payments partnerships, while ISVs want access to payments industry distribution, but so far, these partnerships have not lived up to the hype. In this week's episode, James Shepherd shares the 6 reasons why ISOs and ISVs have not worked well together so far and what both sides can do about it. Then, James is joined by Patti Murphy for a Today in Payments segment covering the late...
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August 8, 2025 • 28 mins
Are industry conferences worth your time and money? In this episode, James Shepherd sits down with John Newton, chief organizer of the Western States Acquirers Association (WSAA), to talk about how to decide whether to attend, the value of sponsoring versus being an attendee, and proven strategies to maximize networking opportunities. James also shares why some of his best deals and connections have come directly from events like W...
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August 1, 2025 • 47 mins
As stablecoins gain traction, it’s time to revisit the role of Bitcoin in the payments industry. This week, James Shepherd and Patti Murphy sit down with Jason Keil of Polaris Payments for a timely conversation about where Bitcoin is headed, how new legislation could influence adoption, and what payment professionals should expect over the next 12 to 24 months.
Then, Rich Norton shares some quick sales tips from the field, and Pat...
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July 25, 2025 • 43 mins
High-risk merchant accounts are one of the most challenging areas in payments. In this week’s episode, James Shepherd interviews Jerry Gialanella from Fort Point Payments to break down what it really takes to get high-risk deals approved, the pitfalls to avoid, and how their team gets it done.
Afterward, Rich Norton shares actionable sales tips from the field, and Patti Murphy joins James for Today in Payments to discuss major ind...
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July 18, 2025 • 54 mins
What’s it really like for a vertical software company to integrate payments? In this week’s episode, James Shepherd sits down with Derek Henmi, founder of Vino—a platform built specifically for wineries and a partner of Full Stack Payments. They discuss the realities of software development, integrating with Dejavoo, and navigating the world of payments from an ISV’s perspective. If you want to understand what software companies tr...
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July 11, 2025 • 49 mins
Chargebacks are evolving—and if you’re selling merchant services, underwriting accounts, or handling compliance, you need to be ahead of the curve. In this episode, James Shepherd interviews Scott Adams, one of the industry’s leading experts on chargeback management and Visa’s new VAMP program. Scott offers a clear breakdown of what VAMP means for ISOs, processors, and merchants, and how to prepare for what’s coming next.
Then, Ri...
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July 4, 2025 • 64 mins
This week’s episode is packed with insights you won’t want to miss. James Shepherd kicks things off with Vlad Sadovskiy of Netevia to discuss the future of integrated payments, the evolution of Clover, and a new capital raise for Full Stack Payments through Netevia Financial. Learn more about that funding announcement here: https://fullstackpayments.com/capital-funding
Vlad also shares a fun behind-the-scenes story about using the ...
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June 27, 2025 • 63 mins
Your P&L should be more than a spreadsheet—it should be a tool for growth. In this episode, James Shepherd sits down with a fractional CFO who works with top payments companies to break down how to get your financials in order, raise capital, and prepare your business for acquisition or expansion. Whether you’re building toward a valuation event or just want clearer insight into your revenue, this conversation is packed with valuab...
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June 20, 2025 • 35 mins
In this live event, James Shepherd and Jon Shirey, CEO of Full Stack Payments, unveiled the brand-new Full Stack Payments ISO Program — a game-changing opportunity for ISOs who want to empower their sub-agents with vertical-specific software solutions and Full Stack’s full suite of integration and support.
We broke down exactly how ISOs can plug into our network of ISV partnerships, provide real value to their agents, and still ea...
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June 13, 2025 • 28 mins
Too many merchant sales agents treat this industry like a side hustle—and end up paying the price. In this week’s episode, James Shepherd sits down with Ben Ross, COO of Green Payments, to unpack the biggest mistakes agents make when choosing a partner, signing agreements, and scaling their business. From dangerous contract terms to misunderstood comp plans, they break down how to avoid common traps and instead build a long-term, r...
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May 30, 2025 • 46 mins
Selling payments is changing—and software is leading the way. In this week’s episode, James Shepherd sits down with Rob Kyle from the Full Stack Payments team to break down the real-world sales process of bundling payments and vertical-specific software. From handling demos to coordinating handoffs with ISVs, James and Rob share insights on how to close deals in today’s integrated environment. If you’re ready to evolve your sales s...
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May 23, 2025 • 43 mins
What does it really take to grow from an individual agent into a full-blown ISO? This week, James Shepherd sits down with industry veteran Gus Torres to hear his journey—from working the streets to running his own ISO. Gus shares practical insights, mindset tips, and how his partnership with Netevia helped scale his operation. Then, stick around for the Today in Payments segment, where James and Patti Murphy break down the latest u...
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