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July 8, 2025 50 mins

How do you convince a consumer to buy your product if they never come near it in the grocery store.  That was the dilemma facing Lonnie Holthaus of Milkhaus Dairy in Fennimore.  Through investigation inspired by his college son, they found out that their herd was producing A2 protein milk.  A2 protein milk is a product that lactose intolerant people can enjoy without side effects.  Those are the same people that have no reason to go near the dairy showcase, however. Holthaus started developing small batches of cheese using their A2 protein milk, and it was a success.  Now Holthaus is distributing product through several major retailers in the Midwest, and continuing to preach the importance of knowing what A2 protein milk can bring to dairy sensitive consumers.  Pam Jahnke gets the story from Holthaus.

A recent story is drawing new attention to the work of the USDA Beagle Brigade after an Egyptian national kicked one of the dogs in D.C..  This group of highly trained dogs sniffs out contraband before it enters the U.S. agriculture space and threatens producers.  Ben Jarboe talks to Carrie Thomas, Associate Deputy Director with USDA APHIS.  She explains what the dogs do, how they're trained, and why they're so efficient at what they do.

Wisconsin farmers have little to complain about when it comes to their crops so far.  Pam Jahnke presents the latest updates from the Wisconsin Ag Statistical Service on field ratings from across the state.

John Heinberg, market analyst with Total Farm Marketing in West Bend says that's part of what's driving markets lower.  Great crops everywhere!  He talks with Pam Jahnke about the anxiety building over international business and overall business slowdown.

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