Wisconsin dairy farmers, cheese makers and dairy processors continue to evaluate the international marketplace for opportunities. Dairy Farmers of Wisconsin helps them pursue those opportunities.
Chad Vincent, CEO of Dairy Farmers of Wisconsin says despite tariff talk, demand for Wisconsin's specialty cheeses, as well as things like dried milk, keep finding favor in the international marketplace. Vincent says continuing to focus on that arena is critical since approximately 95% of the global population is outside the United States.
Making sure that industry partners understand what influences Wisconsin dairy is part of the mission of Ben Miller's work. He's the Senior Vice President of Industry Relations for Dairy Farmers of Wisconsin. His job is to make sure wherever there's questions about Wisconsin dairy - informational and educational resources are there. From helping lawmakers understand the needs of the dairy industry, to supplying food distributors stories about Wisconsin dairy - Miller's there to help. He stresses that DFW is not allowed to lobby, but providing education and information helps everyone.
‘Born to Dairy’ is one new campaign that was launched during World Dairy Expo that should help everyone see themselves as a part of Wisconsin dairy. With the creative help of Charlie Berens, the campaign highlights the different styles of Wisconsin dairy farmers that help drive the industry. Berens says he's always intrigued by the different sizes, styles and types of dairies that he visits in Wisconsin. He loves the products, but he really loves the stories behind the products. He tells Pam Jahnke about what it took to help pull the stories together, and what he's looking forward to going forward.
Forget Hollywood casting. The “Born to Dairy” campaign stars real Wisconsin farmers, families, and dairy community members, from DFW board members to Professional Dairy Producers (PDP) to the 78th Alice in Dairyland.
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