Episode Transcript
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[Mike Dell]Good morning, good evening, good afternoon, whatever the
[Mike Dell]case may be. This is Mike, and this
[Mike Dell]is Mike Dell's World Number four hundred. And,
[Mike Dell]today is the day before International Podcast Day.
[Mike Dell]It's Sunday, the twenty ninth of September twenty
[Mike Dell]twenty four. So, I figured I'd get out
(00:21):
[Mike Dell]ahead of the International Podcast Day. I guess
[Mike Dell]it's probably the thirtieth someplace in the world.
[Mike Dell]That's cool. But, yeah, I figured I would
[Mike Dell]just kind of go over a little bit
[Mike Dell]of my history in podcasting, those of you
[Mike Dell]who have been with me forever. I have
[Mike Dell]some listeners that have been listening since the
[Mike Dell]get go, or pretty close, which was in
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[Mike Dell]April of two thousand and five. I was
[Mike Dell]living in Lake Ann, Michigan. It's a little
[Mike Dell]town a few miles west of here. I'm
[Mike Dell]in Traverse City, in case you guys didn't
[Mike Dell]know that. The pinky finger of Michigan. Everybody
[Mike Dell]in Michigan points to the back of their
(01:05):
[Mike Dell]left hand, at least if they don't live
[Mike Dell]in the UP. And, they're in the pinky
[Mike Dell]finger area, I guess. Nobody calls it that,
[Mike Dell]but that's what I call it. But, over
[Mike Dell]in Lake Ann, you know, I was well,
[Mike Dell]we'll go back a little bit further. Back
[Mike Dell]in the early two thousand's, I got really
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[Mike Dell]interested in talk radio because I was, you
[Mike Dell]know, up at all hours of the night,
[Mike Dell]working night shift at a printing plant. And,
[Mike Dell]you know, talk radio, people like Art Bell,
[Mike Dell]and, Jimbo Ham, Larry King, and Bruce Williams,
[Mike Dell]Sally Jesse Raphael, the old NBC Talk Net,
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[Mike Dell]and, of course, like, Paul Harvey. But, you
[Mike Dell]know, in the middle of the night, there
[Mike Dell]really wasn't a lot of of different shows
[Mike Dell]to listen to. So it was mostly Art
[Mike Dell]Bell. And then I would catch Jim Boyan
[Mike Dell]or Larry King, you know, before Art Bell.
[Mike Dell]And, I discovered this thing called an iPod.
[Mike Dell]And, back when the iPod first came out,
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[Mike Dell]I thought, oh, this is great. I can
[Mike Dell]put stuff on here. So, what stuff? There
[Mike Dell]wasn't much to put on there other than
[Mike Dell]music. And, you know, when you're working night
[Mike Dell]shift, music's kinda boring, puts you to sleep.
[Mike Dell]So, you know, Bruce Williams was the first
[Mike Dell]I I knew of that would put MP3
[Mike Dell]files on their website that you could download.
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[Mike Dell]So I would download those MP3 files from,
[Mike Dell]three hours of Bruce Williams and And then,
[Mike Dell]I found a couple other sites that would
[Mike Dell]do that. And before too long, I filled
[Mike Dell]up my little iPod. In fact, I have
[Mike Dell]the iPod that I used over in that
[Mike Dell]other desk behind me. One of those iPod
[Mike Dell]Shuffles. It looked like a stick of gum,
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[Mike Dell]kind of that shape. And, I think I
[Mike Dell]could put five hundred and twelve megabytes of
[Mike Dell]MP3s on there. And, you know, back then
[Mike Dell]we didn't encode them as high as we
[Mike Dell]do now. And, that was plenty. It would
[Mike Dell]get me through an eight hour shift and
[Mike Dell]I wouldn't even have to worry about the
[Mike Dell]AM radio. Listening to Art Bell when they
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[Mike Dell]turned the power down, and you could, you
[Mike Dell]know, have the radio at just a certain
[Mike Dell]spot and crank it up. This was a
[Mike Dell]lot easier. I could listen in earbuds, wired
[Mike Dell]earbuds. And then I heard about this thing
[Mike Dell]called podcasting. I would listen to Twit, of
[Mike Dell]course. They were one of the first ones.
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[Mike Dell]I listened to Adam Curry, The Daily Source
[Mike Dell]Code. That one was pretty popular. And, you
[Mike Dell]know, back then there was maybe a hundred
[Mike Dell]podcasters, something like that. Listened to Todd and
[Mike Dell]Geek News Central. He was one of the
[Mike Dell]first ones that I listened to. And, I
[Mike Dell]mean, there was just all kinds of stuff,
[Mike Dell]you know, out of that hundred that was
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[Mike Dell]worth listening to. And, definitely got into it.
[Mike Dell]And, you know, I always wanted to have
[Mike Dell]my own radio show. I didn't really have
[Mike Dell]a lot to talk about. I still don't.
[Mike Dell]But, I always wanted to do it, you
[Mike Dell]know, just for the sake of doing it.
[Mike Dell]And, this was kind of the way to
[Mike Dell]do it. So, again, April two thousand and
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[Mike Dell]five, I got a I just bought a
[Mike Dell]Dell laptop, a little twelve inch Windows machine,
[Mike Dell]and came with a little stick microphone. I
[Mike Dell]said, well, jeez, how hard is this, podcasting
[Mike Dell]thing to do? Back then, it was it
[Mike Dell]was a bit harder. I had to, hand
[Mike Dell]roll the RSS feed. That took me a
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[Mike Dell]little while to figure it out. And, you
[Mike Dell]know, I was hand rolling a website. And,
[Mike Dell]basically, truth be told, I stole Adam's feed
[Mike Dell]and, just changed stuff around for my stuff
[Mike Dell]and put it on the server and away
[Mike Dell]it went. And so that's how I started.
[Mike Dell]It was this show. It was named differently.
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[Mike Dell]It was called the Benzoide Report. The reason
[Mike Dell]for that was I lived in Benzie County,
[Mike Dell]Michigan. And, some of the people out there
[Mike Dell]call themselves Benzides. It's the smallest county in
[Mike Dell]Michigan, and I don't think it's the least
[Mike Dell]populated, but it's not very populated even now.
[Mike Dell]And I think they only have one working
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[Mike Dell]traffic light in the whole county. So, it's
[Mike Dell]mostly woods and Lake Michigan shoreline, and cute
[Mike Dell]little towns and whatnot. Lake Ann being one
[Mike Dell]of them. And, so I thought that would
[Mike Dell]be cool. A benzoed report. I didn't know
[Mike Dell]a benzoed was a class of drug, so
[Mike Dell]So, that probably slowed me down a little
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[Mike Dell]bit or got listeners in there that, well,
[Mike Dell]what's this all about? And, you know, it
[Mike Dell]wasn't really about anything. It still isn't. And,
[Mike Dell]that's kind of what I like about it.
[Mike Dell]I've done lots of other podcasts, and I'll
[Mike Dell]go through kind of a list of that
[Mike Dell]here in a little bit. I do have
[Mike Dell]some guidelines here, so I don't forget anything.
[Mike Dell]But, about the first thirty six episodes, thirty
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[Mike Dell]seven episodes of the Benzoin Report are lost
[Mike Dell]in the bit bucket somewhere. You know, they
[Mike Dell]always say that you put something on the
[Mike Dell]Internet and it's here forever. Well, that's not
[Mike Dell]exactly true. I cannot find the first thirty
[Mike Dell]six episodes that I did. Nowhere online, no
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[Mike Dell]mention of it online anywhere, but, I know
[Mike Dell]I did them. And, truth be told, probably
[Mike Dell]on a hard drive somewhere in my garage
[Mike Dell]in a in a bin full of, old
[Mike Dell]hard drives. So, some point some point, I'll
[Mike Dell]get, set up to where I can search
[Mike Dell]some hard drives and see if I can't
[Mike Dell]find those. It would would be cool to
[Mike Dell]listen to how crappy that first episode was.
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[Mike Dell]Again, I was sitting on my front porch
[Mike Dell]outside in the woods, with a stick microphone
[Mike Dell]and a laptop and, yeah, I'm sure it
[Mike Dell]was just wonderful. But, flash forward to September
[Mike Dell]of two thousand and eight, I decided that
[Mike Dell]the Benzoin Report was probably not the right
[Mike Dell]name for the podcast and switched it over
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[Mike Dell]to Mike Dell's World with episode ninety three.
[Mike Dell]So, technically, subtract ninety two episodes and that's
[Mike Dell]my true count of Mike Dell's World, but,
[Mike Dell]we're splitting hairs here. And, I've done a
[Mike Dell]lot of unnumbered episodes. For a while there,
[Mike Dell]there was some technology that you could actually,
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[Mike Dell]literally phone it in. You'd dial a phone
[Mike Dell]number and talk into the phone, and then
[Mike Dell]when you hung up, it created a podcast
[Mike Dell]episode and put it out. So, I did
[Mike Dell]a lot of those episodes. Done, you know,
[Mike Dell]I've podcasted a lot of places. I've podcasted
[Mike Dell]walking down the strip in Las Vegas. I've
[Mike Dell]podcasted, you know, taking a walk around my
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[Mike Dell]neighborhood, one of my favorite episodes. I forgot
[Mike Dell]what number it is. It's still online. But,
[Mike Dell]it's called Walking with the White Squirrels. I
[Mike Dell]don't know why that's my favorite, it just
[Mike Dell]always was. I've replayed it probably two times
[Mike Dell]since. You know, it's the neighborhood I live
[Mike Dell]in. It's all nice and woods. And behind
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[Mike Dell]my house, there was a family of white
[Mike Dell]squirrels. And, I haven't seen any in several
[Mike Dell]years now, but you know, there were albino
[Mike Dell]I guess they're albino squirrels, and, I guess
[Mike Dell]they don't last in the wild just because
[Mike Dell]they're easy to see. But used to, you
[Mike Dell]know, take a walk back there, and I'd
[Mike Dell]see three, four, five, six of them. And,
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[Mike Dell]now I don't see them anymore. So, yeah,
[Mike Dell]I guess. But, you know, walking and talking,
[Mike Dell]you know, people look at you funny. Nowadays,
[Mike Dell]they don't because, you know, everybody's got Bluetooth
[Mike Dell]and talking on their phones all the time.
[Mike Dell]You know, you can walk around like a
[Mike Dell]crazy person and nobody would care. And, you
[Mike Dell]know, a lot of people walk around with
[Mike Dell]cameras in their face. It's just not quite
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[Mike Dell]my thing. You know, because of my podcast,
[Mike Dell]I have the full time employment that I
[Mike Dell]have now. I went to a conference in
[Mike Dell]two thousand seven out in California and, by
[Mike Dell]chance, ran into the, Ravoice team out there.
[Mike Dell]Barry and Todd, Brian, Angelo, I don't remember
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[Mike Dell]who else was there. But, I hit it
[Mike Dell]off with them, apparently, because, a couple years
[Mike Dell]later, I went part time with them. Everybody
[Mike Dell]was part time back then. So, in o
[Mike Dell]nine, started part time at Blueberry doing, tech
[Mike Dell]support. You know, helping them with, you know,
[Mike Dell]they just come out with a PowerPress plugin
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[Mike Dell]for WordPress and, just started hosting shows. You
[Mike Dell]know, before that, we weren't doing any hosting.
[Mike Dell]It was all advertising. And, we pivoted. If
[Mike Dell]you want to hear the whole story about
[Mike Dell]that, the episode of Podcast Insider that came
[Mike Dell]out last Thursday. Some of the people have
(10:00):
[Mike Dell]been around Raw Voice and Blueberry all the
[Mike Dell]time. We kind of went through the history
[Mike Dell]of that. You know, celebrating twenty years of
[Mike Dell]podcasting, He said, Nearly twenty years of me
[Mike Dell]podcasting in April. That'll be twenty. Todd, I
[Mike Dell]think, just went over twenty years. Interesting stuff.
(10:21):
[Mike Dell]But, yeah. I went with Blueberry part time
[Mike Dell]in two thousand and nine. And, you know,
[Mike Dell]I've been kind of living the living the
[Mike Dell]dream, I guess. And then in twenty fifteen,
[Mike Dell]I went full time. And I've been there
[Mike Dell]ever since, of course. And, again, you know,
[Mike Dell]about four hundred episodes. The officially numbered ones
(10:42):
[Mike Dell]are four hundred for this show in nearly
[Mike Dell]twenty years. So, I figure that averages out
[Mike Dell]to about one point six episodes a month.
[Mike Dell]I always like to say I'm the king
[Mike Dell]of inconsistency in podcasting. So, that's how that
[Mike Dell]works. And if you've been with me that
[Mike Dell]whole time, you know I go two, three
(11:03):
[Mike Dell]months sometimes between episodes, and then I put
[Mike Dell]out a bunch of them, and then, stop
[Mike Dell]for a while and put out a bunch
[Mike Dell]more. I'm doing exactly you know, don't do
[Mike Dell]as I do, do as I say. My
[Mike Dell]suggestion is stay consistent. But I haven't done
[Mike Dell]that. That's okay. But, I've had a lot
[Mike Dell]of other podcasts along the way that I've
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[Mike Dell]started and stopped. I'm also the King of
[Mike Dell]Pod Fade. And, this isn't even a full
[Mike Dell]list, but I was just, you know, going
[Mike Dell]through my head here. The second show that
[Mike Dell]I started was with a friend of mine,
[Mike Dell]John Martin. We're both ham radio operators, and
[Mike Dell]we're teaching live classes, getting your ham radio
[Mike Dell]license here in the US. We did the
(11:46):
[Mike Dell]technician and the general course. We didn't do
[Mike Dell]the extra class. We've had plans to and,
[Mike Dell]that one pod faded. But, we called it
[Mike Dell]the Ham Radio Pod Class. And, that started,
[Mike Dell]like, in September of two thousand five. And,
[Mike Dell]even got a mention on the Adam Curry's
[Mike Dell]daily source code. So that was the claim
(12:08):
[Mike Dell]to fame there. But, near as I can
[Mike Dell]tell, we we got probably seven or eight
[Mike Dell]hundred people licensed as, technician class amateur radio
[Mike Dell]operators here in the US. And, I don't
[Mike Dell]know how many generals, but, definitely had a
[Mike Dell]pretty decent following on that. Made a couple
(12:29):
[Mike Dell]enemies along the way. There was a couple
[Mike Dell]of other people that were doing cassette tape
[Mike Dell]classes for ham radio and they weren't real
[Mike Dell]happy with us. We'd go down to hamvention
[Mike Dell]and get snubbed. I won't mention any names
[Mike Dell]because, one of them is still active, doing
(12:50):
[Mike Dell]that. He does good. He sells, I don't
[Mike Dell]think he sells cassettes anymore. And, in fact,
[Mike Dell]I think he had a podcast for a
[Mike Dell]while with Leo LaPorte. But, again, I won't,
[Mike Dell]I won't say his name just because they
[Mike Dell]don't, you know, no no bad comments there.
[Mike Dell]He's a good guy, and he's trained a
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[Mike Dell]heck of a lot more hams than I
[Mike Dell]have. But, that was that was the second
[Mike Dell]show that we did. Then I thought, oh,
[Mike Dell]let's do a daily podcast. Oh my gosh,
[Mike Dell]daily is nuts. And, I've tried it four
[Mike Dell]or five times and, it's just way too
[Mike Dell]much. No matter how short the content is.
(13:31):
[Mike Dell]A daily podcast. Shout out to James Cridland
[Mike Dell]doing, you know, daily, weekdays. We did, daily
[Mike Dell]seven days a week for, one called Strange
[Mike Dell]Today. That's where I'd find weird news and
[Mike Dell]and, you know, talk about that. And, you
[Mike Dell]know, anything strange in the news and strange
(13:52):
[Mike Dell]history stuff. I I was like history. So,
[Mike Dell]you'll see a repeating theme here on some
[Mike Dell]of these shows. But, one thing nice about
[Mike Dell]that is I had a few extra guest
[Mike Dell]hosts. So, I would write all the scripts.
[Mike Dell]They weren't really word for word scripts, but
[Mike Dell]I'd write scripts and then I'd send them
[Mike Dell]off. You know, so Trucker Tom and, I
(14:15):
[Mike Dell]can't think of the other guy that was
[Mike Dell]that would do the weekend shows for me,
[Mike Dell]but, he still does Linux and the Ham
[Mike Dell]Shack. So, shout out to you. But, had
[Mike Dell]Trucker Tom do a few of them, and
[Mike Dell]Jim Farley, my wife, Kathy. You know, so
[Mike Dell]we not always the same host every day,
[Mike Dell]but we we made that go a complete
(14:35):
[Mike Dell]year. So I did end up with three
[Mike Dell]hundred sixty five episodes of that one, called
[Mike Dell]Strange Today. And I think that one's all
[Mike Dell]gone too. I I again, I probably have
[Mike Dell]it all on hard drive somewhere. And then
[Mike Dell]Jim Farley and I, Jim's a ham radio
[Mike Dell]friend of mine and, friend, has a cottage
(14:56):
[Mike Dell]up here. We break bread, quite often. Anyway,
[Mike Dell]Jim and I did one called What's Up
[Mike Dell]With That? It was just a commentary comedy
[Mike Dell]thing. We'd just talk about whatever was going
[Mike Dell]on that day, when we would record. We
[Mike Dell]did quite a few of those episodes. And,
[Mike Dell]every once in a while, I'll get Jim
(15:16):
[Mike Dell]to record with me and we'll put one
[Mike Dell]of those episodes out on this feed. Again,
[Mike Dell]this feed stayed consistent, not consistent, but, it's
[Mike Dell]been the one where you find out everything
[Mike Dell]because I throw stuff into it from time
[Mike Dell]to time. And, I did a geek show
(15:38):
[Mike Dell]for a short time called Geek of the
[Mike Dell]North. That didn't last very long. Had that
[Mike Dell]one on a network with, Steve Lee. And,
[Mike Dell]I don't remember what the network name is,
[Mike Dell]but he's since retired. He's also one of
[Mike Dell]the founders of International Podcast Day, him and
[Mike Dell]his son. And, shout out to you, Steve.
(15:59):
[Mike Dell]Haven't heard from you in a while. Look
[Mike Dell]me up and see what's going on. And,
[Mike Dell]those of you that know me know that
[Mike Dell]I'm an aviation geek. So I did another
[Mike Dell]daily. And, it lasted a year, called Aviation
[Mike Dell]History Today. So, I would read stories that
[Mike Dell]happened back in the day, you know, about
(16:20):
[Mike Dell]aviation. It was just a little short, ten
[Mike Dell]minute daily. I did that for three hundred
[Mike Dell]sixty five days, so I stayed somewhat consistent
[Mike Dell]with that one. And then after the year,
[Mike Dell]I said, well, why don't we just do
[Mike Dell]aviation history this week? So I did a
[Mike Dell]half hour show where I would cover the
[Mike Dell]whole week and, come up with some pretty
(16:40):
[Mike Dell]pretty cool ones. On the April first, show
[Mike Dell]I remember, those of you that are Star
[Mike Dell]Trek geeks, which I am, know that in
[Mike Dell]two thousand and sixty three, the, Doctor. Zefram
[Mike Dell]Cochrane discovered or demonstrated Warp Drive. And, it's
(17:02):
[Mike Dell]known as First Contact Day. Anyway, I put
[Mike Dell]that in there and, I said that was
[Mike Dell]the great great grandson of Todd Cochrane. So,
[Mike Dell]anyway, that was funny. I tried a local
[Mike Dell]one called the Traverse City podcast. That really
[Mike Dell]didn't go very far or very long, but,
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[Mike Dell]you know, just sorta did that for a
[Mike Dell]while and, probably did five episodes where I
[Mike Dell]thought, yeah, this is hard. It's hard work.
[Mike Dell]So I didn't, didn't stick with that one.
[Mike Dell]I did stick with this next one for
[Mike Dell]two years. And, it was a daily, seven
[Mike Dell]days a week. It was the Traverse City
(17:47):
[Mike Dell]Weather Brief. And, all I did was, read
[Mike Dell]the weather forecast. Whatever the National Weather Service
[Mike Dell]put out, I'd just read that, and, I
[Mike Dell]could record a couple days ahead of time.
[Mike Dell]It was about a one minute, if that,
[Mike Dell]podcast. And, also, was a Amazon what do
(18:07):
[Mike Dell]you call it? I can't say her name
[Mike Dell]or she'll talk to me, but, the talking
[Mike Dell]tube lady, it was one of those skills
[Mike Dell]that people could sign up for when they
[Mike Dell]got their daily news brief. They would get
[Mike Dell]the local weather. So I did that for
[Mike Dell]a couple of years, and that was fun.
[Mike Dell]But, again, even though it was very short
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[Mike Dell]and I could record it anywhere, I just
[Mike Dell]you know, dailies are hard. Again, James, how
[Mike Dell]do you do it? That's crazy. James does,
[Mike Dell]you know, a good four minutes, five minutes
[Mike Dell]sometimes, on Pod News Daily. Check that out
[Mike Dell]if you're into podcast stuff. Then I tried
(18:51):
[Mike Dell]another one, Fast Food History. I don't know.
[Mike Dell]I got probably twenty episodes of that. It
[Mike Dell]was interesting for a while, but, you know,
[Mike Dell]again, history related. And then, podcast help desk.
[Mike Dell]I did that. I thought, wow, I'm talking
[Mike Dell]about podcasting all the time on my main
[Mike Dell]show. Let's try it as a weekly show.
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[Mike Dell]So, I did that. And, that one went
[Mike Dell]for a while. I think I got maybe
[Mike Dell]one hundred and fifty episodes of that before
[Mike Dell]I kind of ran out of things to
[Mike Dell]talk about. Plus, I was doing Podcast Insider
[Mike Dell]for Blueberry. And, it kind of is the
[Mike Dell]same thing. So, I kind of bailed on
(19:36):
[Mike Dell]that. Now, I'm doing Podcast Insider very weekly,
[Mike Dell]very consistently. I'm not always the host of
[Mike Dell]it, but, nine times out of ten I
[Mike Dell]am. It's Mackenzie, I, and Todd, and sometimes
[Mike Dell]other people. So, that one's going. And, I
[Mike Dell]do another show that is still in the,
(19:58):
[Mike Dell]we're trying to get our sea legs, but
[Mike Dell]with Mike Wilkerson, over at Two Guys Talking
[Mike Dell]Network. We do the Auto History Podcast. And,
[Mike Dell]we've done a few episodes of it and,
[Mike Dell]kind of regrouping right now to get into
[Mike Dell]a battle rhythm of, being consistent. But that
[Mike Dell]one, I think, will go consistent and having
[Mike Dell]a co host helps. So, yeah. Why you
(20:22):
[Mike Dell]know, one of the other things I wanted
[Mike Dell]to talk about is, well, you know, why
[Mike Dell]podcasting? You know? Just do a YouTube channel.
[Mike Dell]Do, you know, blogging. Do, you know, actual
[Mike Dell]radio broadcasting. Well, I have done some radio
[Mike Dell]broadcasting. I get on, every once in a
[Mike Dell]while with the morning zoo show here, Omelette
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[Mike Dell]and Friends. That's actually Omelette and Finster now.
[Mike Dell]I haven't been on there since they changed
[Mike Dell]the name and moved stations. But at some
[Mike Dell]point, I'll get back on there. And, also
[Mike Dell]used to do a show called Folk Air.
[Mike Dell]I gotta say that slowly. On, the local
[Mike Dell]community station, WNMC. I play folk and bluegrass
(21:06):
[Mike Dell]and roots music for three hours or two
[Mike Dell]hours. I think it was a two hour
[Mike Dell]show every Saturday and Tuesday. And, I kind
[Mike Dell]of backed off from that. But, I might
[Mike Dell]go back to that at some time. So,
[Mike Dell]I have been on the radio, but not
[Mike Dell]talk radio. Well, I guess the morning zoo
[Mike Dell]shows sort of talk. But, anyway. But, you
(21:29):
[Mike Dell]know, podcasting is is definitely a different sort
[Mike Dell]of medium. You know, now, you know, there's
[Mike Dell]a push for video now. And, as you
[Mike Dell]can tell, you know, me talking into a
[Mike Dell]microphone with headphones on in my office here
[Mike Dell]is not super compelling video. But, you know,
[Mike Dell]it's cool to do once in a while
[Mike Dell]for special occasions, whatever, and, you know, your
(21:50):
[Mike Dell]mileage may vary. Do what you want. That's,
[Mike Dell]you know, the rules. But, for me, audio
[Mike Dell]is just special. Again, you know, I'd be
[Mike Dell]listening to these people on talk radio in
[Mike Dell]the middle of the night. You know, you
[Mike Dell]you really felt that you got to know
[Mike Dell]them. And now and that was radio, and,
[Mike Dell]you know, commercials and all that stuff. Well,
(22:13):
[Mike Dell]in podcasting, you don't have to have commercials.
[Mike Dell]You know, a lot of podcasters choose to
[Mike Dell]to monetize with commercials, and I do listen
[Mike Dell]to some shows that have commercials in them.
[Mike Dell]No big deal there. In fact, I've ran
[Mike Dell]commercials before. But, you know, just audio, there's
[Mike Dell]a different vibe with audio. You know, you
(22:33):
[Mike Dell]can be doing other things while you're listening
[Mike Dell]to audio. And, with podcasting, it's even different
[Mike Dell]than, say, radio. Podcasting is one on one.
[Mike Dell]Most people are listening on their earbuds, or
[Mike Dell]they're in their car driving down the road,
[Mike Dell]listening on Bluetooth to the stereo, or Apple
[Mike Dell]CarPlay, or Android Auto, whatever. And, generally, it's
(22:58):
[Mike Dell]not a group activity to listen to a
[Mike Dell]podcast. Now, there are some exceptions to that,
[Mike Dell]I'm sure. But, it's a one on one
[Mike Dell]experience. And, you know, when you're on earbuds,
[Mike Dell]you're right in their head. Or, you're listening
[Mike Dell]to somebody, they're right in your head. You
[Mike Dell]know, if you're listening to me on earbuds
[Mike Dell]right now, I'm right in your head. Watch
[Mike Dell]out. What's all this clutter? But with radio,
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[Mike Dell]you know, even though the content can be
[Mike Dell]very similar, with radio it's one to many.
[Mike Dell]With podcasting it's one on one. You know,
[Mike Dell]if you're listening to this after the fact
[Mike Dell]on a podcast, podcast app, chances of you
[Mike Dell]listening to me right now and somebody else
(23:42):
[Mike Dell]listening to me right now are very remote.
[Mike Dell]It's gonna be you're listening now, somebody else
[Mike Dell]is listening ten minutes later or three days
[Mike Dell]later or ten years later, whatever. It's just
[Mike Dell]a different sort of vibe. Video has its
[Mike Dell]place. Again, you know, special occasions. I'm looking
(24:04):
[Mike Dell]over at my camera or looking over at
[Mike Dell]my monitor, but, you know, I can wave
[Mike Dell]at you if you're watching on video. And,
[Mike Dell]you know, I could show you screenshots off
[Mike Dell]my computer. I could show you pictures. I
[Mike Dell]could, you know, have some actual interesting video
[Mike Dell]going on. And, that's a different vibe altogether
(24:25):
[Mike Dell]too. You know, like a YouTube channel. YouTube
[Mike Dell]is probably my number one source of video
[Mike Dell]content. I don't watch regular TV all that
[Mike Dell]much. I mean, every once in a while,
[Mike Dell]live sports is about it. And then, you
[Mike Dell]know, a lot of that, you have to
[Mike Dell]pay for cable to get to. You know,
[Mike Dell]like yesterday, the Michigan State versus Ohio State
(24:46):
[Mike Dell]game. Not that I care either you know,
[Mike Dell]care for either one of those teams. But
[Mike Dell]if I wanted to watch it, I couldn't
[Mike Dell]do it unless I paid somebody to, to
[Mike Dell]watch it. You know, the cable company. Cable
[Mike Dell]prices are ridiculous. Over the air broadcast? It
[Mike Dell]wasn't on there. I could stream it, but
(25:08):
[Mike Dell]I'd have to pay for, I think it
[Mike Dell]was Peacock for that one. But, they're all
[Mike Dell]different. And, podcasting is mostly a free experience.
[Mike Dell]Now there are exceptions to that, too. There's
[Mike Dell]people that charge for their show or charge
[Mike Dell]for an ad free version of their show.
[Mike Dell]And, you know, more power to them. But,
[Mike Dell]for the most part, free and open podcasting
(25:34):
[Mike Dell]is free and open, just like it says.
[Mike Dell]I don't know. It's just one of those
[Mike Dell]things I fell in love with and I
[Mike Dell]still am. You know, in my work at
[Mike Dell]Raw Voice Blueberry, I help a lot of
[Mike Dell]people, with the technical side. Not so much
[Mike Dell]the strategy side. You know, if I was
(25:54):
[Mike Dell]the best podcaster in the world, I'd have
[Mike Dell]a heck of a lot more audience than
[Mike Dell]I do. But, I can do this. And
[Mike Dell]I can, you know, leave the warts in
[Mike Dell]and all, as Adam once told me. I
[Mike Dell]flubbed up a voice memo I was sending
[Mike Dell]him for his show one time and, I
[Mike Dell]just left it in there and he said,
[Mike Dell]Yeah, warts and all. It was kinda cool.
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[Mike Dell]Let's see. Am I getting any, anything going
[Mike Dell]on here? I'm just looking through some of
[Mike Dell]the comments. I don't see anything. Of course,
[Mike Dell]I'm not probably looking in the right places.
[Mike Dell]But, yeah. It's, you know, podcasting is just
[Mike Dell]different. And, you know, doing four hundred episodes,
(26:38):
[Mike Dell]okay, there's people out there that have done
[Mike Dell]way more episodes than I have in twenty
[Mike Dell]years. I mean, Todd's up there close to
[Mike Dell]two thousand episodes. Trucker Tom's well into the
[Mike Dell]two thousand's. And, he's been at it a
[Mike Dell]little longer than I have. And, yeah, for
[Mike Dell]me it's more therapeutic. You know, if I
(27:00):
[Mike Dell]want to get on and say something, I
[Mike Dell]can get on and say something. Now, you
[Mike Dell]know, I bite my tongue probably more than
[Mike Dell]I ought to. Because, you know, saying something
[Mike Dell]can have consequences. And, I'm not into that.
[Mike Dell]I have opinions, everybody does. But, the way
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[Mike Dell]you know, if you watch the mainstream news
[Mike Dell]right now, oh my gosh, you know, you
[Mike Dell]would think that we're on the brink of
[Mike Dell]civil war here in the States. And I'm
[Mike Dell]not finding that to be true. Regardless of
[Mike Dell]what they say, people are not as divided
[Mike Dell]as everybody might think if all you do
[Mike Dell]is watch what the news reporters say or
(27:47):
[Mike Dell]the so called journalists. And, you know, I
[Mike Dell]know people from every walk of life. I
[Mike Dell]know people from every, political background or political
[Mike Dell]opinions and all that. And I'm friends with
[Mike Dell]people from every political opinion and all that.
[Mike Dell]And, you know, we don't have to argue
(28:08):
[Mike Dell]about that stuff. Whatever will happen will happen.
[Mike Dell]And people are not as divided as you
[Mike Dell]would think. You know, the news, in my
[Mike Dell]humble opinion, and this is just my opinion,
[Mike Dell]you can argue with me and that's great.
[Mike Dell]I welcome, comments to the contrary. But, you
(28:28):
[Mike Dell]know, what you see in the news is
[Mike Dell]the worst possible thing. Okay? They do that
[Mike Dell]on purpose. What bleeds leads, or whatever the
[Mike Dell]saying is. Nobody wants the good news. And
[Mike Dell]the news is, you know, man bites dog
(28:48):
[Mike Dell]stories, not the other normal good stuff that
[Mike Dell]is going on. We went to dinner last
[Mike Dell]night with family and we've got people from
[Mike Dell]DC to light as far as political opinions.
[Mike Dell]And we sat around the table and didn't
[Mike Dell]argue about politics. We weren't at each other's
[Mike Dell]throats. We all loved each other. And, it
(29:10):
[Mike Dell]was all great. And that's how the world
[Mike Dell]really is. But, if you watch the nightly
[Mike Dell]scare on the news channels, you're going to
[Mike Dell]have a warped sense of what's really going
[Mike Dell]on. I did work in television for a
[Mike Dell]while, local news. I wasn't on air. I
(29:33):
[Mike Dell]was, you know, behind the scenes pushing buttons
[Mike Dell]and whatnot. But, every story that they covered
[Mike Dell]while I was there that I knew something
[Mike Dell]about directly without the news had some material
[Mike Dell]thing wrong with it. And, I've got to
[Mike Dell]believe that, all of it's that way. You
[Mike Dell]know, I always like to say that, these
[Mike Dell]twenty four hour news channels out there, and
(29:55):
[Mike Dell]it doesn't matter which one it is, there's
[Mike Dell]not twenty four hours worth of news to
[Mike Dell]cover. Obviously, they repeat stuff, you know, top
[Mike Dell]of the hour for five minutes, whatever. And,
[Mike Dell]but, all the rest of it, they gotta
[Mike Dell]make stuff up. They have to because there's
[Mike Dell]just not twenty four hours worth of stuff
[Mike Dell]to talk about that's relevant. Or, you know,
(30:17):
[Mike Dell]it used to be the news would tell
[Mike Dell]you what happened and you got to check
[Mike Dell]and figure out what you think is true.
[Mike Dell]Now, they tell you what they want you
[Mike Dell]to think is truth, and you gotta figure
[Mike Dell]out whether they're lying or not. So, I
[Mike Dell]don't know. Anyway, boy, I got off into
[Mike Dell]a weird thing. But, anyhoo, yeah, almost twenty
(30:41):
[Mike Dell]years. You know, I I remember, you know,
[Mike Dell]when podcasting we went to that first podcast
[Mike Dell]conference out in Ontario, California, and it was
[Mike Dell]like a family reunion. You'd go in there
[Mike Dell]and, you know, everybody listened to everybody else
[Mike Dell]or at least had heard of each other.
[Mike Dell]And, you know, you'd walk up to somebody,
(31:03):
[Mike Dell]and, hey, I'm so and so. And, you
[Mike Dell]know, you'd recognize their voice, You'd know all
[Mike Dell]about them because you'd listened to them. Or,
[Mike Dell]they knew all about you because they listened
[Mike Dell]to you. And, you know, now with, you
[Mike Dell]know, there's some reports there's four million shows
[Mike Dell]out there, maybe more. Probably more. But, still
(31:23):
[Mike Dell]great going to these conferences. I went to
[Mike Dell]Podcast Movement here a couple months ago in
[Mike Dell]DC. And, I met a whole bunch of
[Mike Dell]people. Down to earth, didn't matter what political
[Mike Dell]opinion, race, sex, or any of that stuff.
[Mike Dell]They were just podcasters. And that was great.
(31:47):
[Mike Dell]You know, age didn't matter. In fact, I
[Mike Dell]am loving seeing the younger people getting into
[Mike Dell]both listening and producing podcasts. And, you know,
[Mike Dell]or videos or both. There's a little argument
[Mike Dell]amongst the oldsters about what is a podcast,
[Mike Dell]but, you know, audiences don't care. If you
[Mike Dell]do a YouTube channel and you call it
(32:09):
[Mike Dell]a podcast, then okay, call it a podcast.
[Mike Dell]Nobody really cares. I mean, you know, some
[Mike Dell]of us that like the technical stuff might,
[Mike Dell]but, ignore us. Podcast is a podcast is
[Mike Dell]a podcast. And, doing content is the whole
[Mike Dell]idea. And, in podcasting, there's no real rules.
[Mike Dell]There's some standards if you want it to
(32:30):
[Mike Dell]be distributed in certain places. Or, if you
[Mike Dell]don't want it distributed in certain places, you
[Mike Dell]can do whatever you want. And, that's okay.
[Mike Dell]So, I think I'm just going to cut
[Mike Dell]this off at about half an hour here.
[Mike Dell]I don't want to beleaguer it. You know,
[Mike Dell]a lot of podcasters say, Well, I want
(32:51):
[Mike Dell]my podcast to be exactly an hour. Well,
[Mike Dell]if you only have a half hour's worth
[Mike Dell]of stuff to talk about, well, don't stretch
[Mike Dell]it out. Don't waste people's time. People make
[Mike Dell]time to listen to you as a podcaster.
[Mike Dell]And, they build you into their schedule. That's
(33:11):
[Mike Dell]why consistency is important. I'm consistent about one
[Mike Dell]and a half episodes a month. That's not
[Mike Dell]consistent. But, that's one of those things that
[Mike Dell]people forget, that you don't accidentally listen to
[Mike Dell]a podcast in most cases. Yeah, maybe you
(33:32):
[Mike Dell]jump in an Uber and somebody's listening to
[Mike Dell]a podcast, driving the Uber, whatever, I get
[Mike Dell]that. But, you make a conscious choice to
[Mike Dell]listen to and or watch a podcast. You
[Mike Dell]don't do it by accident. And, so if
[Mike Dell]you're making compelling content, or even boring content
[Mike Dell]like I'm doing, people will make time for
(33:54):
[Mike Dell]it. They may not make time for it
[Mike Dell]every week, but, they'll make time for it.
[Mike Dell]And, they don't accidentally listen to you. So
[Mike Dell]if you ever wanna get into podcasting, hit
[Mike Dell]me up. I can help you with that.
[Mike Dell]And, otherwise, thanks for hanging out with me.
[Mike Dell]And, like I said, I I look forward
(34:15):
[Mike Dell]to, another four hundred. Hopefully, it won't take
[Mike Dell]me twenty years to do it. Catch me