Episode Transcript
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(00:00):
[Speaker 0]I think it's time for Mike Delve World.
(00:29):
[Speaker 0]There it is. And here I am. This
[Speaker 0]is Mike, and you're listening to Mike Dell's
[Speaker 0]World number four thirty five for November twenty
[Speaker 0]ninth twenty twenty five. Happy Saturday. And this
[Speaker 0]is the pen I have a ultimate episode
[Speaker 0]of NAPOD promo twenty five. I have made
[Speaker 0]it twenty nine days. I have no doubt
(00:51):
[Speaker 0]I will do another one tomorrow. So we
[Speaker 0]will have succeeded in completing the NAPOD promo
[Speaker 0]challenge. Also, I'm growing a mustache for Movember
[Speaker 0]or I guess it's no shave November, but
[Speaker 0]I I decided I didn't wanna go with
[Speaker 0]the beard this month, so I've got what
(01:11):
[Speaker 0]could be considered a porn stash. I'll I'll
[Speaker 0]throw a picture of it on the post
[Speaker 0]for, tomorrow's episode before I, shave it off.
[Speaker 0]But, yeah, not a not a great look.
[Speaker 0]I I I look like a retired airline
[Speaker 0]pilot. That's what I always say. But, anyway
[Speaker 0]so today, I just wanted to kinda do
(01:33):
[Speaker 0]a little naval gazing when it comes to
[Speaker 0]podcasting. And, you know, just explain to you
[Speaker 0]why podcasting is so special. And you, as
[Speaker 0]a avid podcast listener and maybe even a
[Speaker 0]podcaster might already know a lot of these
[Speaker 0]things, but, you know, podcasting is very, you
[Speaker 0]know, well, not very, but it's just unique.
(01:56):
[Speaker 0]You know, there's not no other medium quite
[Speaker 0]like it. And, yeah, I think the main
[Speaker 0]reason that it is the way it is
[Speaker 0]is it's built on an open decentralized technology
[Speaker 0]called RSS. I'm not gonna bore you with
[Speaker 0]all the gritty details of RSS, but podcasting
[Speaker 0]isn't owned by any one company. It's not
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[Speaker 0]owned by Apple. It's not owned by Spotify.
[Speaker 0]It's not owned by YouTube or any of
[Speaker 0]the other myriad ways that you can listen
[Speaker 0]to a podcast. But because of the RSS,
[Speaker 0]anyone can publish, anyone can listen, and anyone
[Speaker 0]can build an app or directory that uses
[Speaker 0]the podcast feeds. This means there's just no
[Speaker 0]gatekeepers approving what gets published. You know, if
(02:41):
[Speaker 0]I wanna say a curse word, I'm totally
[Speaker 0]able to do that. Now I don't do
[Speaker 0]that as much as I used to on
[Speaker 0]podcast just because, you know, unless it's really,
[Speaker 0]really, you know, gonna add to the content,
[Speaker 0]I I'm not gonna do that. But there's
[Speaker 0]nothing telling me that I can't, and there's
[Speaker 0]nobody telling me I can't. Now you guys
[Speaker 0]may not wanna listen to that stuff, but
(03:03):
[Speaker 0]that's your choice. That's the freedom of, you
[Speaker 0]know, as a podcast listener, there's, you know,
[Speaker 0]reportedly about four to five million podcast feeds
[Speaker 0]out there. Now active podcast somewhere in the
[Speaker 0]three hundred thousand range and, you know, active
[Speaker 0]defined by, you know, an episode in within
[Speaker 0]the last thirty days, which sometimes this one
(03:25):
[Speaker 0]has not been active. But I promise you
[Speaker 0]it's gonna be more active because I have
[Speaker 0]relearned my love for podcasting. You know, I
[Speaker 0]work in the podcast industry, and I've always
[Speaker 0]loved the concept, but actually doing one has
[Speaker 0]been, you know, an on and off thing
[Speaker 0]for me. You know, but I love it.
(03:47):
[Speaker 0]But, again, you know, you can choose to
[Speaker 0]use whatever app you want as a listener.
[Speaker 0]The creators have full control over their content.
[Speaker 0]The technology has gotten such that it's a
[Speaker 0]lot easier to listen to podcasts. It's a
[Speaker 0]lot easier to to, create one. I mean,
[Speaker 0]anybody can, and that's pretty rare today. You
(04:08):
[Speaker 0]know? It, has another, feature of podcasting is
[Speaker 0]it's a much more intimate medium. You know,
[Speaker 0]a lot of, podcast listeners will say something
[Speaker 0]like, you know, I I really feel like
[Speaker 0]I know the host. And, you know, in
[Speaker 0]my case, I do know a lot of
[Speaker 0]hosts of the podcast that I listen to,
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[Speaker 0]but that's because I can interact with them.
[Speaker 0]They're they're they're people just like me. I'm
[Speaker 0]a person just like you. You know? You
[Speaker 0]can reach out to me anytime you want
[Speaker 0]to, and, chances are I will I will
[Speaker 0]respond. You know? And another thing that you
[Speaker 0]can do with podcast and I'm specifically talking
(04:50):
[Speaker 0]to talking about audio. Technically, podcasting can also
[Speaker 0]be video, and you can deliver video just
[Speaker 0]like you do audio via RSS. Nothing particularly
[Speaker 0]wrong with that. But if I wanna watch
[Speaker 0]a video, I'm gonna watch it on my
[Speaker 0]big screen on YouTube or Apple Podcasts. You
[Speaker 0]know, if it's a, RSS delivered podcast, you
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[Speaker 0]know, I can watch it on my big
[Speaker 0]screen TV. But I I'm talking mainly for
[Speaker 0]audio. So, you know, you can, you know,
[Speaker 0]you can take your podcast anywhere where you
[Speaker 0]drive, walk the dog, you work, or, even
[Speaker 0]flying. You know? I've been known to listen
[Speaker 0]to podcasts while flying my you know, flying
(05:30):
[Speaker 0]the airplane myself. You know? Don't don't do
[Speaker 0]it with anybody else in the plane, but,
[Speaker 0]you know, sometimes, you know, you can do
[Speaker 0]that if you want to. Again, not, not
[Speaker 0]necessarily, you know, something that you, you know,
[Speaker 0]you have to pay that much attention to.
[Speaker 0]You know? I I routinely listen to podcasts
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[Speaker 0]while I blow the snow out of the
[Speaker 0]driveway or while I mowing the lawn or
[Speaker 0]or, you know, just washing dishes, whatever. I
[Speaker 0]can listen. I don't have to stare at
[Speaker 0]a screen. You know? It's it's definitely a
[Speaker 0]better medium for me. You know? I was
(06:13):
[Speaker 0]I was always a fan of talk radio.
[Speaker 0]You know? And I, worked in the print
[Speaker 0]business. A lot of times, I was working
[Speaker 0]night shift, and there's nobody else in the
[Speaker 0]building. And, you know, I'm just running the
[Speaker 0]machine or doing some, you know, doing something
[Speaker 0]on the computer, whatever. But I I don't
[Speaker 0]have to I didn't have to sit and
[Speaker 0]watch anything. I just listened. It was like
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[Speaker 0]radio. It was better than radio. Because with
[Speaker 0]radio, you know, you don't get to pick
[Speaker 0]what comes on next. With podcast listening, you
[Speaker 0]do. I mean, you don't have to sit
[Speaker 0]still to watch the screen. You don't have
[Speaker 0]to scroll. You don't even have to look
[Speaker 0]at it. You just live your life and
[Speaker 0]listen. And it's very accessible. That's the other
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[Speaker 0]thing. You know, you can launch a podcast,
[Speaker 0]and all you need is a microphone, a
[Speaker 0]computer, or even just a phone, some place
[Speaker 0]to host the files in an RSS feed.
[Speaker 0]And, you know, where you host your files
[Speaker 0]usually gives you the means to create an
[Speaker 0]RSS feed. Of course, I work for Blueberry
[Speaker 0]Podcasting, so I would say, hey. You know,
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[Speaker 0]go over to Blueberry. We we we'll get
[Speaker 0]you covered. But you can, you know, you
[Speaker 0]can do it on the cheap. You know,
[Speaker 0]I started this podcast back in two thousand
[Speaker 0]five with a a laptop, which was a
[Speaker 0]pretty luxury item at the time. You know,
[Speaker 0]laptops weren't that, ubiquitous in two thousand five.
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[Speaker 0]Obviously, there was laptops because I had one,
[Speaker 0]and the stupid little stick microphone that came
[Speaker 0]with it. And I was sitting on my
[Speaker 0]front porch in Lake Anne, Michigan, and I
[Speaker 0]recorded the first episode, of the benzoed report.
[Speaker 0]And I'm still looking for that episode, by
[Speaker 0]the way. If anybody runs across that, I
[Speaker 0]would just love to hear how bad it
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[Speaker 0]was. But, you know, if you compare it
[Speaker 0]to YouTube, you gotta deal with all the
[Speaker 0]algorithms over there. You know, you gotta buy
[Speaker 0]all the video gear. And if you're gonna
[Speaker 0]be successful at all at it, you gotta
[Speaker 0]edit a lot and and just you know,
[Speaker 0]it's a lot of work and expense, and
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[Speaker 0]YouTube can just decide one day, I don't
[Speaker 0]like you anymore. Poof. You know? They turn
[Speaker 0]off your channel. You're done. You know? There's
[Speaker 0]no no ifs, ands, or buts about it.
[Speaker 0]You know? YouTube is pretty free, but they
[Speaker 0]have that option. You cannot be canceled as
[Speaker 0]a podcaster. You know? If you wanted to
(08:41):
[Speaker 0]get into broadcasting, you you know, you gotta
[Speaker 0]either get a job somewhere, and, of course,
[Speaker 0]they're gonna tell you what to say, what
[Speaker 0]not to say, when to say it, how
[Speaker 0]to say it, what music to play, or
[Speaker 0]whatever. You know, some radio stations are more
[Speaker 0]free than others as far as that goes,
[Speaker 0]but, you know, you still gotta deal with
[Speaker 0]all that. Or, you know, if you're gonna
[Speaker 0]buy your own transmitter, I mean, that is
(09:02):
[Speaker 0]expensive. You know, try to get a a
[Speaker 0]a license for broadcasting. It's not easy. Even
[Speaker 0]the low power FM, which is supposed to
[Speaker 0]be easier. Yeah. They just don't do it.
[Speaker 0]You know? It's it's extremely expensive. You know,
[Speaker 0]in streaming platforms, you know, such as Spotify,
[Speaker 0]YouTube, you know, I would consider them streaming
(09:24):
[Speaker 0]platform. You get what I mean. Or, you
[Speaker 0]know, even Netflix. You know, you're not gonna
[Speaker 0]get a show on Netflix, you know, unless
[Speaker 0]you're, you know, doing some high quality thing
[Speaker 0]that costs lots of money. And then, you
[Speaker 0]know, you might get lots of money, but
[Speaker 0]there's not anything that, you know, not anything
[Speaker 0]in that business that is easy, cheap, free,
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[Speaker 0]or simple. You know? Podcasting, like I said,
[Speaker 0]anybody can do it, and anybody can listen
[Speaker 0]to it. Also, you have global reach with
[Speaker 0]podcasts. You know, my podcast doesn't stop at
[Speaker 0]the US border. My podcast goes worldwide with
[Speaker 0]the exception of a couple places, but, you
[Speaker 0]know, a podcast we created right here in
(10:09):
[Speaker 0]Traverse City can be listened to in Iceland,
[Speaker 0]Japan, Germany, truck cab in Ohio, a Cessna
[Speaker 0]one seventy two over Wisconsin. It can just
[Speaker 0]be anywhere. You know, somebody on a John
[Speaker 0]Deere tractor out in Iowa. It's just could
[Speaker 0]could be anywhere. You know, chances are my
[Speaker 0]show is kinda local, but, you know, you
(10:31):
[Speaker 0]get the global reach, and it feels very
[Speaker 0]local. You know, I listen to a couple
[Speaker 0]of shows that, talk about Las Vegas. And
[Speaker 0]I almost feel like I'm a local sometimes
[Speaker 0]because, you know, I know some of these
[Speaker 0]places. And, you know, here I am in
[Speaker 0]Traverse City, and and I know what they're
[Speaker 0]talking about when they're talking about some restaurant
(10:51):
[Speaker 0]space in Aria. Yeah. I've been there. Or
[Speaker 0]I I can go there. I know about
[Speaker 0]it. You know? You know, you can also
[Speaker 0]do, long form content that you can't do
[Speaker 0]on radio or broadcast or even streaming. You
[Speaker 0]know? I if I wanted to go three
[Speaker 0]hours talking, I could go three hours, and
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[Speaker 0]you as a listener could listen to all
[Speaker 0]three hours, or you could listen to ten
[Speaker 0]minutes here, ten minutes there, and consume the
[Speaker 0]whole thing eventually or decide it's not for
[Speaker 0]you and and leave. You know? That's the
[Speaker 0]beauty of, you know, podcasting. You know? I
[Speaker 0]don't know. It just, I don't know. I
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[Speaker 0]love it. I you know, I'm I've I'm
[Speaker 0]falling back in love with it, I I
[Speaker 0]guess, is the right way to put it.
[Speaker 0]And, hence, you know, I've got a a
[Speaker 0]little project coming, which you'll find out about
[Speaker 0]tomorrow if you haven't already got the clue.
[Speaker 0]But, anyway, we'll see how that goes. You
[Speaker 0]know, and it can still have a lot
(11:56):
[Speaker 0]of huge growth. Now, you know, everybody's talking
[Speaker 0]about video podcasting and big platforms and all
[Speaker 0]that. You know what? You can get a
[Speaker 0]simple little podcast app over at new podcast
[Speaker 0]apps dot com in one of the podcasting
[Speaker 0]two point o apps. Subscribe to any RSS
(12:16):
[Speaker 0]feed you want. And most podcasters that know
[Speaker 0]what they're doing have their RSS feed easily
[Speaker 0]accessible, and, you know, they can you you
[Speaker 0]can just copy paste that in there and
[Speaker 0]subscribe whether or not and subscribe doesn't mean
[Speaker 0]pay money. Follow is the new word they're
[Speaker 0]trying to use, but I guess it doesn't
[Speaker 0]really matter what they call it. But, you
[Speaker 0]know, you put that in your podcast app,
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[Speaker 0]whatever that app is. And whenever a new
[Speaker 0]episode comes, it pulls it down, puts it
[Speaker 0]on your phone or your computer or whatever.
[Speaker 0]You know, when podcasting first started, you had
[Speaker 0]to do it on a computer, and then
[Speaker 0]you synced it with your m p three
[Speaker 0]player. Now it's so much easier. You got
[Speaker 0]a phone. Most people have a smartphone, and
(13:00):
[Speaker 0]even some of the dumb phones have a
[Speaker 0]podcast app on it. And, you know, it
[Speaker 0]automatically shows up on your phone. Whenever you
[Speaker 0]wanna list, You just bring up the app
[Speaker 0]and say, hey. I wanna listen to that.
[Speaker 0]You hit play, put your earbuds in, stick
[Speaker 0]it in your pocket, or link it to
[Speaker 0]your Bluetooth in your car or however you
[Speaker 0]choose to listen. And you can do that.
(13:24):
[Speaker 0]But, you know, it it's definitely something that
[Speaker 0]is free for both the listeners and the
[Speaker 0]podcasters. Free as in freedom, not, free as
[Speaker 0]in free of cost. I I mean, you
[Speaker 0]guys still gotta pay for your phone plan
[Speaker 0]or your Internet connection or the device itself
[Speaker 0]and your earbuds and, you know, all that
(13:46):
[Speaker 0]as a listener. And as a podcaster, you
[Speaker 0]know, I've got a pretty elaborate setup here,
[Speaker 0]but you don't need this much, gear to
[Speaker 0]make it work. But you can have, you
[Speaker 0]know, little podcasts about whatever, you know, little
[Speaker 0]passions and, you know, I I don't expect
[Speaker 0]to set the world on fire with this
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[Speaker 0]show. You know, I got, you know, got
[Speaker 0]a core group of listeners that I hear
[Speaker 0]from. I've got, you know, a fair number
[Speaker 0]of other listeners that I never hear from.
[Speaker 0]And I can tell that from my statistics,
[Speaker 0]and they're all over the world. You know?
[Speaker 0]I I had a listener in Antarctica, part
[Speaker 0]of the year, you know, when, they were
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[Speaker 0]down in, in Antarctica. And I actually reached
[Speaker 0]out to them, you know, said, hey. You
[Speaker 0]know? And I didn't know who they were,
[Speaker 0]but, I never did hear back. But, anyway
[Speaker 0]but you could have a podcast about anything,
[Speaker 0]or you can find a podcast about anything.
[Speaker 0]I mean, you go into any of these
[Speaker 0]podcast apps and you search for a subject,
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[Speaker 0]and you're more than likely gonna find more
[Speaker 0]than one on that subject. Certain subjects have
[Speaker 0]a lot more. You know, there's a lot
[Speaker 0]of comedy, a lot of true crime, a
[Speaker 0]lot of religion, a lot of politics. There's
[Speaker 0]there's all the stuff that you can get
[Speaker 0]in podcast that you're not gonna get anywhere
[Speaker 0]else. And and the other thing, you know,
[Speaker 0]podcasters that I know, you know, they're worried
(15:11):
[Speaker 0]about competition. You're not competing with other podcasters.
[Speaker 0]If, you know, if I'm interested in flying,
[Speaker 0]I subscribe to many podcasts about flying. You
[Speaker 0]know? There there's some that I favor more
[Speaker 0]than others. But, again, you know, I subscribe
[Speaker 0]to those, and I usually listen to most
[Speaker 0]of them that I subscribe to. You know?
(15:31):
[Speaker 0]You look at my phone, it's ridiculous. I've
[Speaker 0]got, you know, just all kinds of podcasts
[Speaker 0]on there, and I'm, you know, I'm an
[Speaker 0]avid listener. I don't have as much time
[Speaker 0]to listen as I would like, but, you
[Speaker 0]know, going into this winter season, I'm gonna
[Speaker 0]be spending a lot of time on the
[Speaker 0]tractor, and and I got my, Bose noise
[Speaker 0]canceling headphones that I wear and, you know,
(15:54):
[Speaker 0]when I'm on the tractor. And and I
[Speaker 0]that's what I'm listening to. I'm listening to
[Speaker 0]podcasts. I got a playlist, and it just
[Speaker 0]blah blah blah blah blah. You know? And
[Speaker 0]and, you know, and and it's an intimate
[Speaker 0]experience. Again, you know, if you're listening to
[Speaker 0]me on earbuds, I'm right in your head.
[Speaker 0]You look out. You know, you don't get
[Speaker 0]that with, you know, listening to the radio
(16:16):
[Speaker 0]sitting over on the workbench while you're doing
[Speaker 0]something in, you know, it's right there. Or
[Speaker 0]if you wanna listen to it on the
[Speaker 0]big, you know, speaker in the in the
[Speaker 0]workbench in the garage, that's, you know, again,
[Speaker 0]your choice. Well, you know, where you don't
[Speaker 0]get the choice of that. You know, when
[Speaker 0]you're watching TV, you gotta stare at the
(16:37):
[Speaker 0]TV, and you gotta watch all the stupid
[Speaker 0]commercials. I I don't watch a lot of
[Speaker 0]local TV or any TV, really, a normal
[Speaker 0]TV because I can't stand the commercials. I
[Speaker 0]you know, now some of them are kind
[Speaker 0]of funny and, you know, I do watch
[Speaker 0]a little bit of the local news from
[Speaker 0]time to time, you know, that kind of
[Speaker 0]thing. But, you know, the commercial load on
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[Speaker 0]TV is just insane. And, you know, and
[Speaker 0]some podcasts. You know, there are a lot
[Speaker 0]of podcasts out there that overdo the the
[Speaker 0]ads and stuff. YouTube too. You know, if
[Speaker 0]you're not paying YouTube for a premium subscription,
[Speaker 0]you're gonna get all kinds of commercials. And
[Speaker 0]even if you pay for the YouTube premium,
[Speaker 0]you know, they have, host read endorsements. And,
(17:21):
[Speaker 0]you know, that's fine. You know, the YouTubers
[Speaker 0]need to make some money, and and that's
[Speaker 0]that's okay. But you as a listener of
[Speaker 0]a podcast can choose, you know, hey. This
[Speaker 0]has got too many commercials in it. I'm
[Speaker 0]not gonna listen. You know? But most of
[Speaker 0]the time, the the podcasters, you know, they
[Speaker 0]have a little commercial here or there, maybe
[Speaker 0]a pre roll or a post roll, something
(17:43):
[Speaker 0]like that that, isn't true too intrusive. You
[Speaker 0]watch YouTube without having premium. They cut right
[Speaker 0]in the middle of somebody's sentence. It's just
[Speaker 0]ridiculous. You know, and same same thing with
[Speaker 0]radio. You listen to talk radio. You get
[Speaker 0]ten minutes of the program and four minutes
[Speaker 0]of commercials or something similar to that. I
(18:06):
[Speaker 0]don't know. I haven't listened to it enough
[Speaker 0]lately. Since Rush Limbaugh died, I haven't really
[Speaker 0]listened to a lot of talk radio. I
[Speaker 0]do listen to Ron Jolly in the morning.
[Speaker 0]He's on our local WTCM. I listen to
[Speaker 0]him periodically in the morning, and and, you
[Speaker 0]know, there there there's quite a bit of
[Speaker 0]commercials, but that's alright. It's, you know, good
(18:27):
[Speaker 0]information. So, you know, you choose what you
[Speaker 0]wanna put up with. So, anyway, I'm just
[Speaker 0]you know, I wanted to do an episode
[Speaker 0]here for National Podcast Posting Month, Naypod Pomo.
[Speaker 0]Go check it out over at naypod pomo
[Speaker 0]dot o r g, I think. Is it
(18:48):
[Speaker 0]okay. Is that an org or a com?
[Speaker 0]I think it's an org. Naypod pomo dot
[Speaker 0]org. Yes. I am correct. Oh, maybe not.
[Speaker 0]Hang on. Nay pod pomo dot org? Oh,
(19:08):
[Speaker 0]maybe they got a problem. Oh, don't go
[Speaker 0]there now. Nope. Account has been suspended. Uh-oh.
[Speaker 0]I don't know what happened. They're probably really
[Speaker 0]busy this month and ran out of, bandwidth,
(19:29):
[Speaker 0]but it is napod pomo dot org. Go
[Speaker 0]go look on Facebook. There's a, napod pomo
[Speaker 0]Facebook group that, that is active. So, yeah,
[Speaker 0]that's crazy. It must have just went down.
[Speaker 0]Hopefully, by the time you hear this, because
[Speaker 0]I'm recording it a day early, by the
[Speaker 0]time you hear this, maybe she'll have it
(19:51):
[Speaker 0]back up and running. It's, Jennifer. I never
[Speaker 0]can mess I I always mess up her
[Speaker 0]name, Navarante or something close to that. Sorry,
[Speaker 0]Jen. Anyway, you know, she listens sometimes. But,
[Speaker 0]yeah. So, you know, in in honor of
[Speaker 0]that, I and, just I'm just happy I
(20:14):
[Speaker 0]actually made it all the way through. And
[Speaker 0]and this year, I I have to say
[Speaker 0]it was easy because I got my setup
[Speaker 0]here to where, literally, I open up one
[Speaker 0]program, hit a couple of buttons, hit the
[Speaker 0]record button, lean back in my desk chair
[Speaker 0]here, and talk into the microphone. And when
[Speaker 0]I'm done, I save the file. I run
(20:34):
[Speaker 0]it through a couple of processes, post it
[Speaker 0]on my website. You know? I you know,
[Speaker 0]do a half hour podcast takes me about
[Speaker 0]forty minutes. You know? Well, it depends on
[Speaker 0]how much I prep for it. It because
[Speaker 0]a lot of times I just flip the
[Speaker 0]mic on and start talking as you can
[Speaker 0]tell, but, not always. You know? Sometimes I
(20:55):
[Speaker 0]do prep a little bit. But, you know,
[Speaker 0]for the most part, it's a, you know,
[Speaker 0]ten minutes on either end and and it's
[Speaker 0]done. It's published. It's out there. The world
[Speaker 0]can get to it, and it's just something
[Speaker 0]that's sort of special. So with that, I'll
[Speaker 0]leave you till tomorrow. And tomorrow, I do
(21:16):
[Speaker 0]have a bit of an announcement and a
[Speaker 0]few, other little things to tidy up before
[Speaker 0]the end of the month, and I will