On this episode of the Millennium Live, the podcast where innovation meets enterprise transformation. In light of our Transformational CRO Assembly, Ross Rich, Founder & CEO of Accord shares his journey from the music industry to building one of the most impactful platforms in enterprise sales. Ross explores the meaning of execution excellence, what it really looks like in enterprise sales, and how top revenue teams at companies like Figma, Xactly, and Freshworks are driving growth by transforming the way they sell, onboard, and expand. Ross also dives into how Accord supports the full customer journey and Net Revenue Retention, and shifting from feature-based to value-based selling. Additional topics we get to cover in this episode are:
Driving product adoption and aligning buyers and sellers
Lessons from building a company from scratch
The future of sales and AI’s impact on revenue teams
If you're a sales leader navigating product adoption challenges or shifting to a value-based go-to-market strategy, this #millenniumlive episode is packed with great sales insights.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Popular Podcasts
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides.  Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer  Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.