In this powerful and heartwarming episode of the Millionaire Car Salesman Podcast, Tianna Mick, joined by her powerhouse mother, Karen Bradley, CEO of Dealer Synergy, welcomes another incredible mother-daughter duo, Tiffany Kruzer and Liana Nikel, to the show!
“For me, it's just I've watched this amazing empire that my mom has built for herself, and it really motivates me to push myself to succeed." - Liana Nikel
Together, these dynamic women share their stories of breaking barriers and building legacies in the automotive industry. From navigating the challenges of a traditionally male-dominated field to embracing mentorship, technology, and modern marketing strategies, they reveal what it takes to thrive and transform the car business for future generations!
"People purchase and like people that they know they can trust and building that relationship and not just forgetting about a person after you have had contact with them." - Tiffany Kruzer
Listeners will hear first-hand how these mother-daughter teams:
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Create lasting family legacies in automotive.
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Balance old-school customer relationships with new-school digital marketing.
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Overcome obstacles with persistence, self-motivation, and trust.
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Highlight the power of female representation and leadership in auto sales.
This episode is filled with inspiration, strategy, and proof that women are not only thriving but reshaping the automotive world. Whether you’re a sales professional, a leader in the industry, or someone looking to create your own legacy, this is an episode you won’t want to miss!
Key Takeaways:
✅ The power of mentorship, especially from family, offers a profound support system that can significantly enhance career development in the automotive industry.
✅ Transitioning between generations in the automotive industry highlights the evolution of sales techniques, incorporating both traditional methods and modern technology.
✅ Developing long-term customer relationships is crucial for sustained success and can significantly increase referrals, building a future-proof sales business.
✅ Overcoming challenges as women in a male-dominated industry requires determination and the ability to remain resilient against societal stereotypes.
✅ Legacy creation is about more than individual achievements; it's about instilling values and establishing systems for future generations to succeed and innovate.
About Tiffany Kruzer
Tiffany Kruzer is a record-breaking saleswoman at Ken Ganley Honda. Her career began in telemarketing and quickly transitioned to the auto industry, where she leverages her exceptional communication skills to achieve astounding sales records. Her journey is marked by overcoming gender barriers, leading her to be featured on the cover of Auto Dealer Monthly!
About Liana Nikel
Liana Nikel is a rising star at Medina Buick GMC Cadillac, and daughter of Tiffany Kruzer. Initially a preschool teacher, Liana transitioned to automotive sales, inspired by her mother's successful career. Her approach is centered around building long-term customer relationships!
About Karen Bradley, CEO
Karen Bradley is the CEO of Dealer Synergy, specializing in automotive training, branding, and sales strategy. Her career in the automotive industry spans 18 years, marked by a deep commitment to operational excellence and employee development. Notably, she advanced from an intern to leading the company, which was founded by her husband, Sean Bradley.
About Tianna ‘T Got Your Keys’ Mick
Tianna Mick aka T Got Your Keys, is a significant figure in the world of automotive sales. She has emerged as a vital part of the family legacy at Dealer Synergy, following the footsteps of her mother, Karen Bradley, in transforming the sales landscape.
Unleashing Automotive Success: The Impact of Mother-Daughter Duos in the Industry
Key Takeaways:
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Mentorship within the automotive industry, particularly from family connections, significantly e
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