Mind Your Own Marketing Business

Mind Your Own Marketing Business

Step into the world of advertising with Mind Your Own Marketing Business, predicting the most important trends in the advertising industry. Host Tim Barsness dishes on the latest developments within the advertising realm. Tune into Mind Your Own Marketing Business to receive insider tips and advice from experts within the advertising industry. Mind Your Own Marketing Business is your first stop in hearing about the unique opportunities and challenges advertisers face today.

Episodes

Serial Entrepreneurship and its Power for Good

August 28, 2018 • 27 mins
CEO/Founder of VOLTAGE, Eric Fowles joins Tim on this week’s episode of MYOMB. VOLTAGE is a digital creative agency that focuses on fashion brands but even non-fashion brands like Chipotle. They talk about his journey of starting VOLTAGE - the business that came before, having a partner, the market crash, starting solo, etc. They also touch on many other things like making profit while still doing good, moving your brand forward, u...
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From Platform to Agency

August 13, 2018 • 25 mins
Principal of Monday Loves You, Kevin LaManna, joins Tim on this week's episode of MYOMB! They touch on many things, from Kevin's history to digital fundraising today. They also touch on a couple real world stories including rebranding and web accessibility.
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Acquiring Great Customers

June 28, 2018 • 31 mins
On this week’s episode of MYOMB Tim is joined by Michael Ferranti, Founder & CEO of BuyerGenomics. BuyerGenomics is an autonomous database marketing technology tailored to acquire & nurture the most valuable customers. They discuss Michael’s company & history and then go into the weeds on some of the nuances of acquiring and extracting value from customer data. Lastly they touch on two real world stories regarding the power of grea...
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Delivering Value to Clients

May 23, 2018 • 26 mins
On this week’s episode of MYOMB Tim is joined by Co-Founder & Owner of Smarthouse - a full-service digital media and audience engagement. They discuss the evolution of Brad’s career, some facets of leadership, and delivering value for clients. They close with some real world stories regarding building your social audience and maximizing Facebook ads.
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The Art of Growing an Agency

May 8, 2018 • 25 mins
On this week’s episode of Mind Your Own Marketing Business, Tim is joined by CEO of Lamark Media - Bryan Shetsky. They on touch on many topics regarding full-service digital agencies - from white labeling to culture to noticing trends. They also talk about some real world stories like becoming a $1M+ agency, and blockchain.
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The Skill of Telling Stories

May 8, 2018 • 24 mins
On today’s episode of Mind Your Own Marketing Business, Tim is joined by Managing Director of Local Boy Creative, Hugo Perez. They dive into the facets of owning a story telling agency and how to maximize that skill, Hugo touches on his wide breadth of experience, among other interesting topics. They close with some real world stories regarding project value & maximizing teams.
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Consulting, EOS, & Execution

March 16, 2018 • 31 mins
On this week’s episode of MYOMB Tim is joined by founder of Authentic Brand, Jennifer Zick. Authentic brand is a marketing consultancy that works with a variety of clients and is also equipped to deal with EOS. Jennifer has personally had broad experience across multiple industries which has given her a unique understanding of the troubles growing businesses face. They discuss various elements of the consultancy such as utilizing f...
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From Poker to Marketing

March 16, 2018 • 28 mins
On this week’s episode of MYOMB Tim is joined by co-founder of Volpine Interactive, Derric Haynie. Before starting a business Derric had an interesting history as a high stakes poker player. He touches on how some of these skill sets transferred into marketing. On top of this they touch on some of the nuances of SM marketing - such as paid vs organic, long term vs short term ROI, and also important metrics to look at. They also del...
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Developing and Strengthening a New Agency

January 25, 2018 • 26 mins
On this week’s episode of Mind Your Own Marketing Business, Tim speaks to Tim Brandt of Murray Road Agency, an agency focused on the outdoor industry/space. They discuss the effort of starting a new business - the benefits of corporate experience, the unique struggles of the first few years, among other things! They delve into the value of various digital advertising and content. Lastly they look at some real world situations invol...
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The Fundamentals of Marketing and Sales

December 19, 2017 • 27 mins
On this week’s episode of fjorgecast, Tim meets with Rodger Roeser of The Eisen Agency. Rodger’s agency is centered in Ohio, specializing in selling marketing & sales services to professional services businesses. Tim and Rodger discuss various facets of the marketing industry, from the constant disruption within the industry to white labeling to project management! They also touch on some real world situations, such as choosing bet...
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The Mechanisms of Agency Consulting

December 6, 2017 • 30 mins
On this week’s episode of fjorgecast, Tim meets with Karl Sakas of Sakas & Company. Karl is an agency consultant whose worked with over 300 agencies in 30 countries, enabling agencies struggling with growing pains to succeed. Karl helps agencies with specializing, positioning, marketing, structuring, leadership, and more! Tim and Karl delve into the specifics of these mechanisms as well value anchoring when selling and identifying ...
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The Unseen Strategies of Small Business

December 6, 2017 • 32 mins
Today on fjorgecast Tim talks to Ajay Prasad of GMR web team. Ajay started GMR web team after leaving corporate America and wanting to have control over his own destiny and decisions in the business world. Ajay discusses tips for maximizing growth when a company is just starting up such as choosing the right clients, and narrowing focus for your own personal work. GMR web team currently works with a variety of clients from landscap...
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Maximizing Digital Value with Smart Execution

November 29, 2017 • 27 mins
On this week’s episode of fjorgecast, we are joined by Marissa Ryan of digital marketing agency, Visualfizz. Visualfizz, founded in February of this year, specializes in experiential marketing – a unique combination of human emotion with effective digital execution. Tim and Marissa discuss this, employment strategies, digital marketing processes. They also delve into marketing complications in regulated markets and the recent trend...
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The Three Keys of Effective Lead Generations

November 29, 2017 • 25 mins
On this week’s episode of fjorgecast, Tim speaks with Simon Thompson of B2B lead agency, Growth Assembly. Simon brings a unique perspective to the show, as he came to the United States from Australia to start his marketing businesses. Tim and Simon touch on lead generation, content marketing, cold email outreach, LinkedIn outreach, and more!
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The Execution of Digital Branding

October 24, 2017 • 25 mins
On today’s episode of fjorgecast, Tim is joined by founder of digital branding agency Langton Creative Group - David Langton. Tim & David discuss a lot on the intricacies and process of designing logos and branding content as a team for clients. They focus on how the team works together through constructively critiquing each other’s work and making plenty of content for the clients to choose from. David also elaborates on how selli...
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Changes and Evolution of the Digital Marketing Landscape.

October 17, 2017 • 28 mins
On this week's fjorgecast, Tim talks to Conor Dalton of Blueliner Marketing. By virtue of it's maturity, Blueliner is familiar with how far the industry has come. Tim and Conor discuss various evolutions within the industry - such as the localization of SEO, changes in digital marketing, etc. Conor brings an interesting perspective to this episode as he's worked in multiple continents, and both within agency and client-side environ...
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Using Brand Analytics to Understand and Grow Your Business

October 11, 2017 • 26 mins
Today on fjorgecast, Tim is joined by Josh Braaten of Brandish Insights, a trailblazing agency that created the world’s first brand analytics platform. Brand analytics gives agencies new tools to deal with the changing marketing landscape - they can call upon new, unique, brand-related KPIs to drive business decisions. Moreover, they discuss the P&G marketing ultimatum and brand measurement, including how they relate to one anothe...
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