Mobile Growth Podcast

Podcast by Mobile Growth Fellowship

Episodes

A look into the future of DSP for UA

February 12, 2020 • 28 mins

Want a look into the 2020 outlook for mobile UA on DSP? Buckle up! Goodgame Studios is an entertainment software studio that designs and develops online games, and Pau Quevedo is the company's Lead of Programmatic Trading. Our Host, Peggy Anne Salz, caught up with Paul to talk about why you should be running DSP for mobile UA, the trials and tribulations of inhousing DSP, and what inventory works best for mobile gaming.

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GameChangerSF uses data science to get creative

December 4, 2019 • 29 mins

What do Atari and Oprah Winfrey have in common? Both companies have worked with GameChangerSF to grow their mobile apps. Phil Shpilberg, President of GameChangerSF, talked to our host, Peggy Anne Salz about what an ROAS-driven approach to creative looks like and why data is behind everything they do.

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Put Your Audience First to Grow Your App and Earn Loyalty

October 14, 2019 • 31 mins

From a small Ukrainian village to Stanford University, our host Peggy Anne Salz catches up with Victoria Repa, CEO and Co-Founder, BetterMe, an ecosystem of health and lifestyle apps. But it’s not all about Victoria’s personal journey. In this episode, the discussion also takes a deep dive into the importance of building an audience and creating a product with them in mind. Want to know how to reach women or notoriously hard to rea...

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From motherhood to mentorship, a mobile marketing maven does it all

October 8, 2019 • 28 mins

Mobile marketing budgets are under assault, but this week’s guest is there to help. Our host Peggy Anne Salz catches up with Jennifer Burrington, SVP of Global Sales at Interceptd, to talk about everything from finding balance as a working mother to the importance of female mentorship. From marketing to sales, Jennifer has dedicated herself to the mobile industry. She began her career in marketing roles at Sprint and Electronic Art...

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Ashleigh Rankin dishes on which ads work for Reddit's audience

September 23, 2019 • 26 mins

From cooking to sports to cats standing on their hind legs, Reddit has something for everyone. Subreddit topics let users take deep dives into whatever peaks their interest, letting them self-select into highly-targeted groups that should be a marketer’s dream. But not everyone has mastered this evolving advertising platform. Our host Peggy Anne Salz catches up with Ashleigh Rankin, Brand Partnerships - Performance, Reddit, who has...

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Choosing the right app publisher partner—with complete confidence and without regret

August 23, 2019 • 32 mins

If you're a hyper casual games developer, you have reason to celebrate. You're in a market that is seeing eye-watering growth and raking in cash thanks to an ad-supported model that ticks all the boxes. But winning is about selecting the right publisher--one who is with you for the journey and has the resources to take your game to new heights. Our host Peggy Anne Salz catches up with Jon Hook, CRO at Homa Games, a company helping ...

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