In this episode of the Modern Financial Advisor Podcast, host Mike Langford is joined by Adrian Johnstone, CEO of Practifi, to discuss the pivotal role of CRM systems in financial advisory firms.
They explore the debate between the importance of custodial systems versus CRMs, emphasizing the value of maintaining rich client relationships. The discussion also covers the concept of viewing technology as an investment rather than an expense, the scalability of CRM systems, and the potential future of AI in the industry.
Perfect for advisors looking to gain insights on leveraging technology to enhance their client relationships and operational efficiency.
Chapters:
00:00 The Debate: Custodial System vs. CRM
00:44 Introduction to the Podcast and Guest
01:53 The Importance of Client Relationships
04:24 The Role of CRM in Client Records
17:15 Technology Adoption in Financial Advisory
25:37 The Value of Technology in Financial Services
26:18 Technology as an Investment, Not an Expense
27:06 Maximizing Technology's Potential
32:14 The Future of Technology in Financial Advisory
34:23 Human Connection in the Age of Technology
40:41 Scalability and Integration in Financial Technology
51:44 The Importance of Standardized Integration
54:04 Conclusion and Final Thoughts
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