Welcome to the Moms Do Business Different Podcast for Christian Mom Entrepreneurs to help you improve your business strategy and implement a bare minimum sales system so you can make more money and impact. Every week your host Kay Hillman is going to share honest and raw conversations on the intersection between motherhood, business, and capacity. Together we will focus on mindset, business fundamentals, lead generation, metrics, and sales strategy so that you can build a peaceful and profitable business that supports your capacity in any season of life. You'll learn how to start, grow, and scale a service based or coaching business - God's way. From how to create a solid foundation for starting your business to how to strategically align your calling with your marketing and then how to scale, we got you covered. In this space we don't apologize for being moms that have our kids on calls, you'll definitely hear mine snoring in the background of the episodes. We embrace our primary ministry of motherhood and are building businesses that always give us options. Kay Hillman is a scientist, turned 5-figure photographer, turned sales and business strategist for female service providers building PEACEFUL and profitable businesses. She helps confused business owners find clarity, implement aligned strategies, and grow their impact and income that supports your capacity. Kay believes in serving and empowering women through faith so they can live in abundance and flourish in their calling. LETS GET THIS SCHMONEY. Work with me: https://mkhco.thrivecart.com/sales-breakthrough-audit/ Connect on Instagram: https://www.instagram.com/momsdobusinessdifferent Read on Substack: https://dearmamaceo.substack.com/ Watch us on Youtube: https://www.youtube.com/@momsdobusinessdifferent Email me: info@mrskayh.com
You need more clients. So you start posting more, creating more content, tweaking your offer, or wondering if you need an entirely new strategy.
But what if you’re starting in the wrong place?
In this episode, I’m breaking down exactly what I do when I need clients—and why creating more content is NOT the first step in my sales process.
Instead, I’m walking you through the simple sales system I use to figure ou...
Links mentioned / referenced in this episode:
If you’ve been trying to hit consistent income months—$5K, $10K, or more—and it feels unpredictable… this episode ...
You created a solid offer. You showed up. You posted. You launched… and it still flopped.
In this episode, I'm breaking down the real reasons your launch didn’t convert—and it’s probably not what you think.
Most founders blame their content, consistency, or audience size. But in reality, failed launches usually come down to two things:
I ran a private podcast for a year… and I loved it.
It was raw, unfiltered, and felt like letting people directly into my thoughts, decisions, and behind-the-scenes moments.
But I stopped.
And not because it failed.
In this episode, I’m breaking down:
I tried to turn my podcast into a YouTube show… and within 4 episodes, my downloads dropped to levels I haven’t seen since 2019.
In this episode, I’m breaking down exactly what happened—from the strategy I thought would work to the data that proved otherwise—and the deeper lesson every mom building a business needs to hear.
Because this wasn’t just about YouTube.
It was about alignment, capacity, a...
Getting people in your DMs? Booking calls? Having real sales conversations?
But still not seeing people buy?
In this episode, I'm answering a commonly asked question and scenario:
“People are interested in my offer, but they don’t end up buying. Does that mean my price is too high?”
And the answer might surprise you. Because most of the time, it’s not a pricing problem. It’s a positioning and messaging pro...
If you’ve been stuck between $3K–$5K months and can’t seem to break through… this episode is for you.
In this episode, I’m answering a question I see all the time from founders:
“I’m posting consistently, I have offers… but nothing is moving my business forward. What do I fix first?”
And the answer might not be what you think.
Because most founders at this stage don’t have a...
Have you ever hired help, built a system, or brought someone onto your team… and still felt like everything somehow came right back to you? All the work, decisions, and frustration—right on your back.
In this episode, I’m breaking down the real reason delegation doesn’t always create freedom — and why this is often a leadership gap issue, not a "people on the team" problem.
We’re talking about:
Today my client, turned biz bestie, turned life bestie Andria Singletary and I chat about how your marketing can keep working when your capacity changes!
Kay Hillman sits down with podcast strategist Andria Singletary (host of Evergreen Marketing Era) to answer real community questions about evergreen content, podcast marketing, and podcast SEO—especially for moms who want to honor their season of life without sacrificing inco...
Do you feel like you can’t take a real break—maternity leave, a sabbatical, a vacation, even a sick week—without your business slowing down or sales dropping?
This episode is for the mom whose business feels too dependent on her presence.
I’m breaking down what’s actually happening when your business can’t move without you, the common traps that keep you stuck (doing more, pushing harder, delegatin...
Have you ever hit a new level in business—more clients, more money, more momentum—and realized you feel less free than before? You thought more money would give you more freedom and realize, more clients aint what it's cracked up to be.
This episode is for the mom who thought growth would create margin… but instead it created pressure.
We’re talking about:
Why does your revenue feel unstable… even when you're doing everything right?
In the 2026 State of Moms in Business Report, nearly 90% of moms said sales was their biggest struggle.
But what if sales isn’t the problem?
In this episode, I unpack:
In this episode, I’m answering a question one of my clients asked me: how did my business change when I started taking the Sabbath?
I’ve been observing the Sabbath consistently for about the last 2–2.5 years, and I’m not going to lie... there was some real wrestling in the beginning. I had to put down weekend work, set stronger boundaries, and I even stopped doing weddings because most weddings are on Saturda...
In this episode, I’m talking about authentic lead generation, and why so many people hate lead gen in the first place.
If you’ve ever cringed at “hey girl” DMs, aggressive follow-ups, or being pitched before you even finish a conversation, you’re not wrong. Lead generation gets a bad reputation because it’s often taught without integrity or patience.
In this episode, I break down what authentic lea...
In this episode, I’m sharing two strategies that make sales feel way easier, especially for moms in business who don’t have unlimited time, energy, or capacity to be “selling every day” the way the internet tells you to.
The first one might sound obvious, but it’s real: be good at what you do. Not just “have a cute brand,” but actually have a clear framework, a real process, and the skill to...
In this episode, I’m sharing the most bare minimum, easiest thing you can do when you want to stay visible in your business, but you do not have the capacity to keep coming up with new content.
Mama, repurpose.
And I don’t just mean “turn one podcast episode into an Instagram post.” I mean go back into your archives (old posts, old emails, old podcast episodes, old notes in your phone) and breathe new life int...
In this episode, I’m sharing some thoughts that have been sitting with me for a while and honestly, they woke me up in the middle of the night. We’re talking about giving yourself permission to just be, especially at the beginning of a new year when everyone seems to be setting bigger goals and chasing more.
I want to explore a question I think so many MamaCEOs wrestle with but don’t always say out loud: when is en...
An honest conversation about what to do when you don’t have the capacity or energy to build your business? 2025 was a rough season for a lot of us mamas. Trust and believe you are NOT alone in feeling like last year ran you through the wringer and yet - you can still thrive when there seems to be chaos. Thriving just looks different when you surrender. Tune in to hear the details!
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Grab an audit: https://mkhco.thri...
As a self-proclaimed data girly, I love tracking numbers: leads, conversions, revenue, all of it. But a few years ago I realized my metrics were starting to define my identity, and that’s when I stopped setting traditional goals and started listening for God in my numbers. In this episode I share how to use metrics as stewardship (Luke 14:28) without slipping into idolatry (Matthew 6:21), and how to measure true fruit in your...
If you are feeling frustrated that your business growth is moving slower than you hoped. You’re not alone and you’re not failing. In this episode, I'm going to unpack Habakkuk 2:3 and the gift of slow growth.
You’ll learn how to reframe slow growth as Spirit-led formation, why God often uses waiting to deepen your roots, and how to build with peace instead of pressure. Whether you’re a Christian mompreneur i...
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