In this episode, Kristen sits down with YouTube strategist and real estate powerhouse Caitlin McKeague to unpack how she went from burned-out cold caller to building a thriving lead-generating business through YouTube. Caitlin shares the gritty truth about her early struggles in real estate, the moment that finally pushed her to commit to video marketing, and the systems she now uses to generate 20+ leads a week—without ever picking up the phone. From building a team and launching a podcast to coaching agents nationwide, Caitlin proves there’s more than one path to success. Whether you're new to real estate or ready to scale, this episode is packed with strategy, honesty, and inspiration.
Show Notes:
- How Caitlin McKeague transitioned from cold calling and door knocking to building a successful YouTube-based real estate business
- The power of consistency, lead magnets, and identifying your ideal client when creating video content
- What it really takes to generate 20+ leads per week through YouTube, and why patience matters
- Caitlin’s go-to tools for outsourcing, leveraging her time, and building systems that scale
- An inside look at her coaching programs, podcast Slightly Under Asking, and how agents can work with her through Real Brokerage
YOU CAN PURCHASE CAITLINS COURSE HERE
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Host: @heykristencantrell @thehelloculture
Guest: @yourpheonixrealestateagent
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