Today on the More Cheese Less Whiskers podcast, we're talking with Brett Attaway, a solar sales entrepreneur from Utah who's now based in north Florida.
Brett's taken his years of marketing experience to the solar industry in a company he started a little over 3 years ago, and we had a great conversation about the opportunities he has to use this experience in this new sector.
We talked about the three key success factors: finding the right install company, understanding the value of a client, and creating a referral program, and how bringing these together can be a game changer for clients and the company.
There are some great insights and ideas in this episode that apply to many industries, including creating transferable opportunities for customers by offering a price break for a certain volume of panels and incentivizing referrals is unique, making customers the hero and not the company.
Summary
- The solar industry presents a wealth of opportunities for entrepreneurs, particularly in the residential solar business.
- Success in the solar industry hinges on three key factors: finding the right install company, understanding the value of a client, and creating a referral program.
- Selling solar can be a lucrative business despite the challenges, provided it is done correctly.
- The value of a customer over time is crucial to ensure the success of a solar business.
- Creative marketing strategies, such as using postcards, can be a valuable asset for a solar company.
- Offering a price break for a certain volume of panels can create transferable opportunities for customers.
- Incentivizing referrals by making customers the hero and not the company can boost sales.
- The journey from marketing to solar offers valuable insights for budding entrepreneurs.
- Building a team that keeps everyone informed can contribute to the success of a solar business.
- The Solar Academy provides a non-biased approach to helping solar companies succeed, offering services such as marketing, sales, and business systems and processes.
Show Links:
Show Notes
ProfitActivatorScore.com
BreakthroughDNA.com
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