Motion Hatch: Helping Motion Designers Do Better Business

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Ilenia and Luca founded Illo, a motion design and animation studio in 2012. More recently Luca branched off to create a brand new motion design studio called Algo which focuses on creating video automation systems for clients. 

I was eager to learn about why they decided to create two separate studios, how they manage their teams of 10+ people...

As we draw 2024 to a close, I thought a Q&A episode would be a nice way to end the year on the podcast. 

I get questions all the time about specific problems that motion designers face when running their businesses. 

So, the chances are that you're facing these problems, too. 

In this episode, I share my thoughts on how you could run a successful subscription-based motion design business, my opinions on charging for your ...

🌟 Grab my Perfect Your Pricing Toolkit: https://motionhatch.com/pricing

Get out your notepad and pen, grab a hot drink and get ready for a jam-packed episode! 📝☕️ 

This episode is split into two parts. 

Part 1 is for anyone who is starting completely from scratch and has zero clients right now. 

Part 2 is for anyone who already has some clients but wants to attract new ideal clients they’d love to work with, whi...

🌟Download my FREE Social Media Guide and Freelance Funnel Framework worksheet here: motionhatch.com/inmotion 

This video was filmed LIVE at the Barbican in London for the Playgrounds In Motion event. 

My lovely friend Ashleigh Robertson, a freelance motion designer, interviewed me about what’s currently working to get clients right now.

In this episode, we discussed the motion design industry’s ever-changing landscape an...

This is a special bonus episode of the Motion Hatch Podcast! 

I recently got back from Camp Mograph in the US, and while I was there, I filmed a mini-podcast episode with Jess Herrera. (This episode was filmed outside, so listen out for the birds in the background.) 

We chatted about whether it's worth travelling for this kind of mograph event and whether they can help you grow your network and get clients.

Thanks to Agu...

I have some news for you this week...

We are taking a short break from the podcast and YouTube channel until the Autumn (fall). We'll be coming back even bigger and better with the second half of season 2. I hope you have a wonderful summer, and thank you so much for supporting Motion Hatch!

Links mentioned:
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Free resources...

Flow Creative is an award-winning animation and branding studio based in Manchester, UK.
In this episode, Karl Doran, owner and founder, shares his insights into running Flow Creative, along with key points on his journey from freelancer to studio owner. 

In this episode, you'll learn:

• How to start an animation studio
• The difference between freelancer and studio owner
• How to get clients as a studio
• How freelancers can ge...

Caleb and Shelby Ward founded Curious Refuge after going viral for using AI to create a fake Wes Anderson x Star Wars movie trailer.
In this episode, I ask Caleb and Shelby how motion designers can realistically utilise AI in their workflows, the best AI tools to use and how we can future-proof our careers against the rise of AI.

In this episode, you’ll learn:

• How Caleb and Shelby went viral with their AI project
• How t...

HaZ Dulull, founder of HaZimation, is a multi award-winning Film and Games Director, developing & producing feature films, tv and video games using Unreal Engine. In this episode, HaZ shares his journey from in-house VFX artist to indie film director. We also discuss how to access funding for original content/IP, how to win pitches, and how to start your own studio.

In this episode, you'll learn:

• How HaZ went from VF...

Mothers of Mograph are trying to combat feeling alone as moms in the creative industry. Parenthood is often considered a taboo topic in the creative industry, something Jennie Davis and Kaci Smith are on a mission to change with Mothers of Mograph. 
In this episode, Jennie and Kaci share challenges and solutions to being a creative while being a parent, how they manage their schedules and how they've both benefitted in ...

Kwame Christian is an expert in negotiation. He is the Founder and CEO of the American Negotiation Institute, host of the world's most popular negotiation podcast and author of two best-selling books. He is also a contributor at Forbes, and his TEDx Talk, Finding Confidence in Conflict, was one of the most popular TED Talks in 2017.
In this episode, Kwame shares his negotiation secrets to better discuss rates/budgets wi...

Jessica Hische is a lettering artist, freelancer and author, selling books and craft supplies in two brick and mortar stores in the US. Jessica has built an incredible personal brand by building a following on social media, writing her own children's books and speaking at events such as OFFF and Adobe Max. Her network has helped her to land huge clients, including working on titles for director Wes Anderson.
In this epi...

Kevin Rapp made $500,000 in his first year freelancing after discovering the value of content systems and passing this on to high-profile tech companies.
Kevin is an award-winning, multi-disciplinary creative director with vast experience ranging from start-up disruptors to Fortune 500 companies.
In this episode, Kevin shares his unique approach to building video content systems. We also discuss strategies for attrac...

We're back with a brand new season of the Motion Hatch Podcast featuring some incredible guests! Motion Hatch helps motion designers to start and scale their businesses.We dive deep into the challenges freelancers and studio owners come up against and have conversations with a wide range of business and marketing experts through the lens of motion design, as well as designers, animators, and artists who are just a few step...

Should you niche down as a designer? We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this podcast, Hayley speaks with one of our Accelerator students, Giuseppe about how he niched down his animation studio Motion Aptitude to work on projects he loves.

About Giuseppe Forestieri

Giuseppe Forestieri is the Animation Director of his own studio, Motion A...

When Motion Hatch first started it was a side hustle, now it's a company! Have you considered starting your own motion design project to help you grow your career? Our founder Hayley Akins explains how and why she started this motion design podcast and what she’s learnt along the way.

About Hayley Akins

Hayley started Motion Hatch with the aim of helping freelance motion designers with the business side of motion design – ...

Looking to pursue motion design side projects but unsure how to find balance with your day job? In today’s episode Charli Marie explains how side projects can help motion designers to improve their craft and process.

About Charli Marie

Charli Marie is a Youtuber, podcast host and Creative Director at email marketing company ConvertKit. 

Throughout her working career, Charli has always pursued some side projects outside of ...

Ever wondered how motion design studios become known worldwide for their work? In today’s episode Jay Grandin explains how he built Giant Ant from the ground up and why he feels the studio has been so successful.

About Jay Grandin

Jay is Co-Founder of Giant Ant, an animation studio in Vancouver. As Creative Director, Jay oversees nearly every project in the studio—leading the concept development and script writing processe...