With sales slowing to just 190 units in the first quarter Mazda has slashed the prices of its large CX-90 SUV from $6,000 to $7800 across the 10-model range. The entry CX-90 G50E Touring now starting at $68,800 plus on-road costs. The flagship D50E Azami Takumi dropping to $91,924 plus on-road costs. The CX-90 was criticised at its launch in late 2023 for pushing the large SUV into much dearer pricing compared to the outgoing CX-9 which was firm family favourite at a much more competitive price. The CX-90 offering two power trains, either a 3.3-litre turbo in-line six-cylinder petrol or diesel, both with 48-volt mild hybrid assistance and linked to eight- speed dual clutch automatics. SUVs now represent 64 percent of Mazda’s sales with the CX-5 still its best seller and with the CX-3, CX-30, 60,70 and 80 models in strong demand. I’m David Berthon
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