In this actionable episode, Belinda Riseley dives into the foundational steps of building motorsport sponsorships with local businesses. Whether you’re racing karts or cars, Belinda shares practical tips and seven clear steps to help you partner with businesses right in your community—because your first sponsors are often just around the corner!
If you’ve been wondering how to get started or how to make the most of local partnerships, this episode is packed with ideas, examples, and templates to elevate your sponsorship game.
What You’ll Learn
- Why local businesses are the BEST place to start your sponsorship journey
- Seven actionable steps to secure local business partners
- How to get clear on your audience and gather useful data
- Making a targeted list of local businesses to approach (and why knowing the owner or staff helps!)
- The art of offering valuable benefits—way beyond just putting a logo on your kart or car
- How (and why) to engage with a local business gradually before pitching
- Crafting your approach to be about the business’ marketing opportunity—not just your career needs
- Tips for simple, transparent packages and making it easy for a sponsor to say “yes”
- How to thank, over-deliver, and build lasting partnerships, including sending race reports
- Creative ideas for benefits you can provide, even as a junior or grassroots racer
- The importance of nurturing sponsor relationships, not just making the ask
Resources Mentioned
- Free Checklist: Download Belinda’s checklist, “How to Partner with Local Businesses,” for step-by-step guidance
- Sponsorship Agreement template
Key Quotes
- “Sponsorship is marketing, not a donation.”
- “The more data you have about your audience, the better your sponsorship conversations.”
- “It takes over 13 touchpoints to get a ‘yes’—nurture the relationship!”
- “Overdeliver for your sponsors: that’s how you build lasting support.”
Next Steps
Ready to take action?
- Download the free checklist
- Join the Motorsport Sponsorship Club for deeper mentorship and more sponsor strategies (perfect for all levels!)
Thank you for tuning in!
If you found these tips helpful, share the episode and leave a review. Every successful sponsorship starts with one great conversation—good luck, and see you next week!
Connect with Belinda:
- motiv8training.com.au
- Download the checklist & templates: [Link in show notes]
- Join the Motorsport Sponsorship Club
If you missed last week’s episode on “Five Ways to Get Started with Motorsport Sponsorship,” check it out here for even more actionable advice!
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