Selena Soo: Rich Relationships

About Our Guest: Selena is a publicity and marketing strategist who helps experts, authors and coaches go from “hidden gem” to admired industry leader…and even household name. To learn more about Selena and her new book, Rich Relationships, visit https://www.selenasoo.com

Episode Summary:

This episode is powered by Move to Millions Live 2025: BIGGER

 

"During times of crisis, many assets depreciate—but rich relationships only get stronger." — Selena Soo

Let’s be honest: the real flex isn’t your revenue—it’s your relationships. In this soul-shifting episode of the Move to Millions Podcast, Selena Soo joins me to unpack the real secret to scaling your business to and beyond seven figures: intentionally building, nurturing, and activating rich relationships.

If you’ve been throwing money at ads, chasing visibility, or stuck thinking “more marketing” is your next breakthrough—this conversation will snap you back to the truth. In today’s trust economy, it’s not about who knows you—it’s about who champions you behind closed doors. Selena’s new book Rich Relationships is a blueprint for creating the kinds of connections that fuel your legacy, not just your next launch.

We’re talking about the power of generosity, and why your richest currency is the relationships you build when no one’s watching. Buckle up, because this episode will radically shift how you approach business, leadership, and community forever.

Get your Move to Millions Podcast notebook ready—you’ll want to take notes on the lessons packed into this incredible conversation!  Listen in to discover:

✔ How to build and nurture rich relationships that lead to exponential business growth without hustle or grind. ✔ How to create a generosity fund to deepen your network, elevate your brand, and leave a lasting impact. ✔ How to assess your current relationships through the lens of alignment, integrity, and mutual expansion.

✔ And so much more

 

This episode is a direct call to stop trying to scale alone and to start leveraging the power of aligned, authentic, and abundant relationships. Hit play and learn how to build the kind of network that doesn’t just support your next million—it builds your legacy.

 

Powerful Quotes from The Episode:

• "During times of crisis, many assets depreciate—but rich relationships only get stronger."
• "Maintaining a relationship not rooted in your truth keeps you out of integrity."
• "Vulnerability is relatability—and it’s the gateway to real connection."
• "If you don't open up, people can't help you. Silence keeps you stuck; vulnerability sets you free."
• "A generosity fund is the smartest investment you’ll ever make in your business and your life."

Questions to Ask Yourself While Listening:

• Am I nurturing the relationships that truly align with who I am becoming?
• Who are the people in my life I need to deepen my connection with—and who do I need to release?
• Am I showing up for others during their hard times—or only when it’s convenient?
• How can I create a generosity fund to intentionally invest in the people and relationships that matter most?
• Am I courageous enough to be vulnerable—and relatable—in both my life and leadership?

 

Move to Millions Wisdom Questions:

Favorite Quote: “Once a mind has been stretched it can’t return to it’s former dimension.” Oliver Wendell Holmes

Tool Selena Swears By On Her Own Move to Millions: Rich Relationships

 

How to Connect with Selena Soo:

• Website: https://www.selenasoo.com/
• Book Site: https://www.richrelationshipbook.com/darnyelle
• Instagram: https://www.instagram.com/selena_soo/