Today we travel to South by Southwest, Austin’s international festival of media and tech, to talk to filmmakers, musicians, and entrepreneurs. There’s so much going on we decide to split up so we can meet, and interview, as many people as possible.
Emmet Glynn, our sound producer, takes the lead in this episode interviewing Sharon Schweitzer, founder of Access to Culture and best-selling author of Access to Asia. She talks with Emmet about her company, and how important it is for entrepreneurs to understand cultural differences when moving a business abroad.
Meanwhile, me and Sebastian are listening to Malcolm Gladwell talk about driverless cars, how they’re an inevitable part of our future and the risks that are involved with them.
”You can really increase revenue and your bottom line by understanding cultural differences.”- Sharon Schweitzer
Time Stamps:
0:55 - Why we’re going to South by Southwest and what we’re looking forward to there.
4:33 - Arriving at South by Southwest.
6:12 - What Access to Culture is and how they help people.
7:02 - What the biggest challenge people face is when moving their business to another culture.
8:52 - How crucial understanding cultural differences is.
10:31 - Who Sharon's book is aimed at and what types of clients she gets.
11:50 - The social faux pas in America and the strong unique beliefs Americans have.
14:45 - Sebastian's thoughts on Malcolm Gladwell’s talk on the future of driverless cars.
16:00 - An example of a German company that came to Austin.
17:41 - The fast growth of Austin and where it’s going to be in the future.
18:28 - How Sharon became a successful entrepreneur.
21:35 - How to find and contact Sharon.
22:38 - How Sharon helped a client overcome cultural boundaries in a difficult situation.
Resources:
Connect with Kevin Turley: Website
Connect with Sebastian Sauerborn: Website
Connect with Sharon Schweitzer: Website - LinkedIn - Twitter
Connect with Malcolm Gladwell: Twitter
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