101. Buzludzha Always Centered Visitor Experience. Dora Ivanova is Using Its Structure to Create a New One.

Since it opened in 1981 to celebrate the ruling Bulgarian Communist Party, Buzludzha has centered the visitor experience. Every detail and sightline of the enormous disk of concrete perched on a mountaintop in the middle of Bulgaria was designed to impress, to show how Bulgarian communism was the way of the future – a kind of alternate Tomorrowland in the Balkan mountains. Once inside, visitors were treated to an immersive light show, where the mosaics of Marx and Lenin and Bulgarian partisan battles were illuminated at dramatic moments during a pre-recorded narration. But after communism fell in 1989, Buzludzha was abandoned. It was exposed to the elements, whipped by strong winds and frozen temperatures, and raided for scrap. Buzludzha has been a ruin far longer than it was a functional building, and in recent years the building has been close to collapse. Preventing this was the initial goal of Bulgarian architect Dora Ivanova and the Buzludzha Project, which she founded in 2015. Since then, Ivanova and her team have been working to recruit international conservators, stabilize the building, and fundraise for its preservation. But Ivanova realized that protecting the building isn’t the end goal but just the first step of a much more interesting project – a space for Bulgaria to collectively reflect on its past and future, a space big enough for many experiences and many futures. In this episode, we journey to Buzludzha, where Ivanova gives us hard hats and takes us inside the building for the first time. We retrace the original visitor experience, dive deep into various visions for transforming Buzludzha into an immersive museum, and discuss how the building will be used as a storytelling platform. Image: Dora Ivanova by Nikolay Doychinov Topics and Notes 00:00 Intro 00:15 Buzludzha has always centered the visitor experience. 01:00 “A Tomorrowland in the Balkan mountains” 02:40 The Original Visitor Experience (http://www.buzludzha-project.com/news/2021/5/17/konferencia-vdeistvie) 03:02 Dora Ivanova (http://www.buzludzha-project.com) 03:15 Museum Archipelago Episode 47 (https://www.museumarchipelago.com/47) 03:35 Entering the Building 04:25 How to Stabilize the Roof 05:58 New respect for the Buzludzha thieves 06:25 The Inner Mosaics (http://www.buzludzha-project.com/history) 07:26 Narrated Light and Sound Show (http://www.buzludzha-project.com/news/buzludzha-awarded-second-grant) 08:25 Moving from Preservation to Interpretation 09:34 Ivanova’s New Motivation 10:20 Buzludzha as a Storytelling Platform 11:10 How Buzludzha Was Built 12:30 Acting before memory becomes history 13:00 Buzludzha’s fate as a binary 14:05 The Panoramic Corridor (http://www.buzludzha-project.com/news/2018/9/26/european-experts-to-visit-buzludzha) 15:00 The Care For Next Generation and The Role of The Women in Our Society 16:02 Some Personal Thoughts about a future Buzludzha Museum 17:20 The preservation as proof of change 18:05 “Buzludzha is about change” 19:15 Outro | Join Club Archipelago 🏖 (http://jointhemuseum.club) Museum Archipelago is a tiny show guiding you through the rocky landscape of museums. Subscribe to the podcast via Apple Podcasts (https://itunes.apple.com/us/podcast/museum-archipelago/id1182755184), Google Podcasts (https://www.google.com/podcasts?feed=aHR0cHM6Ly93d3cubXVzZXVtYXJjaGlwZWxhZ28uY29tL3Jzcw==), Overcast (https://overcast.fm/itunes1182755184/museum-archipelago), Spotify (https://open.spotify.com/show/5ImpDQJqEypxGNslnImXZE), or even email (https://museum.substack.com/) to never miss an episode.

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