Music Tectonics

Today, I chat with Drew Thurlow, a strategist focused on how AI might be democratizing the music industry, rather than destroying it. We talk about how AI is changing everything from the creative process to copyright law, whether or not we should be worried about AI-generated music like the Velvet Sundown, and how AI is being used to surface the most popular songs made by whales in the sea. We also talk about this form...

AI models can truly capture the essence of musical creativity. (Wait. Really?). Join us as Tristra interviews Dr. Christopher White from UMass Amherst about his new book The AI Music Problem: Why Machine Learning Conflicts with Musical Creativity. The two of them get into a really interesting question – Is AI redefining music, or is music reshaping AI? It’s a great conversion about the future of music creation.

What makes an artist-brand partnership meaningful, beyond a simple shoutout on social media? Today I talk with Dave Godowsky, a musician who’s also worked the other side of the street – in Artist Relations, A&R and with brands that musicians know and love. We talk about how brands can foster authentic artist relationships, the value of word-of-mouth marketing, and how artist feedback can be best used in product develop...

We are rewinding and playing back some of our favorite guests during the month of August and today we have our own Chief Creative Officer from way back when he was the creative force at Artiphon.

Adam McHeffey, CMO of Artiphon, joins us to talk about the state of musical instrument innovation. Instruments like the Orba put music creation at the fingertips of hobbyists, allowing them to focus on enjoyment a...

We are rewinding and playing back some of our favorite guests during the month of August. Join Dmitri and Tracy Maddux the former CEO, of AVL Digital and CD Baby as they talk through the fundamentals of what it takes to really start up. We promise that by the end of this episode, you'll have a clear understanding of the critical decisions that shape the future of your business. Whether you intend to sell your company o...

We are rewinding and playing back some of our favorite guests during the month of August. Today we have a great conversation with the CEO and co-founder of LyricFind. Listen in to find out how Darryl got his first investor, and what Microsoft, childhood bedrooms, outdated websites, and roller coasters have to do with anything.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is ch...

We are rewinding and playing back some of our favorite guests during the month of August. Starting with…. The great debate!

It's been five years since Mark Mulligan of MIDiA Research gave the keynote at the first Music Tectonics Conference. This year we had him, along with Tatiana Cirisano, back to Music Tectonics. Instead of the standard conference keynote (because why would we do standard?) we had an ele...

Join the Music Tectonics team for the June Seismic Activity with special guest Andrew Kahn, Managing Partner of Yamaha Music Innovation Fund. Hear Andrews best practices for pitching him (or not) at a conference, and what he feels is the most important aspect of any pitch deck. Hint: It's not a great power point. We also hear queries specific to founders in attendance. Among them are questions about funding AI startups...

Remember when Michael Bublé was an abominable snowman and chased people with snowballs? Well, maybe you don’t, but a lot of people do. Or what about when NLE Choppa showed up in FPS Ops? In this episode Dmitri talks with Mike Gubman of Chartis about the creative collaborations between musicians and game developers and what sort of opportunities those collabs create. Also, the News! 

SiriusXM is launching a paid ad-supported tier...

Today we have a fascinating conversation with Randy Nichols, artist manager and CEO of Force Media Management. Randy’s been at the forefront of attempting to figure out the ticketing strategy math, especially the scalper side of the equation. We hear about his dive into the cold hard data, scalper chat rooms, and that time he sent someone undercover to the Ticket Scalpers Convention. We also talk about the allure of th...

Today we talk with Cullen Hendrix, Senior Fellow at the Peterson Institute for International Economics, about the impact of tariffs on musical instruments. A trained political scientist as well as having a background as a touring musician, Hendrix has a really distinctive lens in which to view the tariff news. We talk about how tariffs on Chinese imports could stifle the next generation of musicians, the potential consequences for ...

Join us today as we talk with Jessica Sobhraj, the co-founder and CEO of Cosynd; a platform that helps creators protect their copyrights. We start by talking about the complex legal maneuvers involving the US Copyright Office; we then head into the ongoing impact of AI and the proactive steps you should take to safeguard your intellectual property. 

But first, the news! 

Anthropic Scores Ma...

On today's episode we talk with Bomo Piri, Chief Brand Officer at Native Instruments. Our conversation begins with the techno Berlin roots of the brand and dives into what’s happening today with their strategic partnerships -- like the London based Young Urban Artist Foundation, and a very cool sounding recent collab with Mustard at Coachella. We chat about Bomo's unique marketing approach as well as the importance of ...

On today's podcast we have a truly amazing talk with Damien Riehl, a musician and technology lawyer who is one of the masterminds behind All the Music Project; an algorithmically generated catalogue of 471 billion melodies, which was then put into the public domain in an attempt to protect musicians from being sued for copyright claims. It is a fascinating conversation.

Damien’s Ted Talk here

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