Ira Woods from OneWorld Memorials on Grieving, Inspiration, and Helping Others with Loss

Today on My Digital Story from www.triangledirectmedia.com, we talk to Ira Woods from www.oneworldmemorials.com on why he started the company, his blog at www.conscious-departures.org, how he built the Shopify site, how he got to the first page of Google for “cremation urns”, getting into wholesale, and his inspiration and motivation. 2:20 Ira’s wife gets sick and he becomes her primary caregiver 3:40 Why did Ira start his blog Conscious-Departures.org? 6:00 “Every day you’re facing a challenge you never expected, and you don’t know what to do” 7:00 Why did Ira start OneWorldMemorials.com? 9:45 “I was fortunate to work 7 days a week because it never felt like work” 10:15 What was the guiding vision for the site? 12:45 When the site launched and the first sale 15:45 When did Ira know that the business would work? 16:30 What was the online marketing and SEO strategy? 21:00 What boosts conversion rate by 600%? 21:45 What’s Ira’s biggest challenge? 24:00 What advice would Ira give to someone starting up an ecommerce store? 26:00 How did Ira come up with the name OneWorld Memorials? 27:15 What’s next for OneWorldMemorials.com?