This time around hosts Komal Helyer and Gavin Laugenie interview Adam Farquharson from Movable Ink. They tap into the topic of how brands can ramp up real-time personalisation, why not everyone is using it and testing to optimize performance during the tenth instalment of the 'My Dog Ate My Email' podcast.
You'll discover:
- Why personalisation is so important
- How to send at the right time for your individual recipients
- Advances In technology and the advantages of real-time data
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