NAIL.social Office Hours
Jess and Rachyl, lead scientists at social media R&D agency, NAIL.social talk shop about the latest topics in organic and paid social media on a weekly basis. In addition to their industry knowledge (rants) on social strategy, management, and experimentation, they also teach the best practices fresh from the NAIL.social Academy. The show is 20-30 minutes but the spicy and rambling after show might push it to an hour, sorry!
Episodes
Here is our official take on the boycott and whether you as a brand should participate.
Small business vs big business
- The narrative that advertisers can put pressure on Fb to change (like Fox news), LOL.
- FB relies on small businesses. Annually, Facebook generates US$70 billion in advertising sales and about a quarter of it comes from big companies such as Unilever
- Not fair to smaller companies that can’t afford e...
This Week in Paid - Delayed Gratification
- It's important to understand the buying behavior of your customers - impulse vs research
- What is the path to purchase? How long does it take to buy? What frequency?
- Setting expectations to the client, your own mental state as a media buyer
- Not focusing on the day to day minutiae
This Week in Organic- So You’ve Been Audited
- Organic audit - last month of performance ...
This Week in Paid - Taking out the trash
- Text tool - doesn't work
- Ad recall lift - new incremental results column
- Personal attributes policy - “you”
- Multicultural affinity targeting - Legit needs and ways to abuse (hard to count communities is legit for example). FB made affinity targeting to avoid discrimination but now it’s just weird broad interest targeting
This Week in Organic
- ...
We tackle how Facebook has changed with the... Coronavirus. Support times, prices, buyer behavior, etc.
On "Explain that tweet" we dissect another Ecomm-bro comment and how it's not very helpful.
New segment, Restaurant Rescue, we talk about what restaurants can do to survive in these times from a social perspective.
And a tasty rant wheel too!
This podcast is only 37% COVID19 related. The maximum allowed to maintain sanity.
Special guest today, creative director, Alec Beckett!
This Week in Paid
- Client has pivoted to making masks. Completely changes our purchase data
- LAL’s based off purchase are now for mask people not primary product
- Our CPA is way down bc masks are much cheaper than primary product
- Landing page on website is ...
It's the topic you don't want to talk about but also want to talk about.... Coronavirus! We try to keep it positive tho!
This Week in Organic - COVID19
- Brands that haven’t adjusted their messaging seem out of place
- If you scheduled content - go check, we did this for clients and took stuff off air
- Some brand twitter is acting like authority rn, Guiness
- Being silent is better than being tone deaf - ok...
We are talking about all things ecommerce and DTC today. Does it make sense for you? What hurdlers or barriers will you face and how to get around them? Talking about Margins, Prices, Lifetime value, budgets, creative, and the problems of scaling too fast. Stop reading this and dive right in!
+You know that ad campaign that has 5 billion views? No not the Super Bowl one, the TikTok one... oh.. I guess it was also on the Super Bowl too. Little Ceasars has updated the TikTok brand playbook with some great tactics and we dig in.
+ Choosing the right platform and ad unit is JUST <clap> AS <clap> IMPORTANT <clap> as the creative idea if you want to drive results. We talk about what works where a...
+TikTok updates are coming in hot. We talk about Jalaiah and the renegade dance, parental and safety features, the weird @TikTokTips account, and dun dun dun... link in bio is now a thing!
+CBO strategies you probably haven't heard yet, like "single lane optimization". I just made that up, but listen anways, it's good stuff.
+We go through BudLights instagram like geologist looking at the many layers of a canyo...
Full episode, take a listen, or just keep reading, like you are now, but trust me, the audio version doesn' t have nearly as many, you know, commas.
+ Have you ever request access to FB Business or Ads Manager from a client. It's our living nightmare. And a huge time suck. No worries, we let you know how to do it right, but also how to do it wrong, if you're looking for that too.
+Mike Bloomberg is meme'ing his...
Want to know what it's like to go from zero experience to the most successful ad campaign on the Reddit platform in three months? We got you!
Show notes:
-> Why are we in in Times Square talking about Reddit Ads.
----> Reddit Ads helpful guides, there are none.
->Why Reddit and client buy-in
----> What is Reddit good for?
----> Convincing the client
-> How we structured the campa...
CBO, in theaters February! We talk about the upcoming CBO changes and what ads manager should do about it.
Chewy.com has a brilliant tactic which is generating the best possible social testimonials. What is it? You will just have to listen.
The Nail Social Media Awards were just yesterday, we talk broadly about what it takes to win such a prestigious award like this. And how to deal with cr...
We're baaaaaaack with that big podcast energy!
What are those top Social media trends for 2020? Well we give our take on which are legit and which are just lazy content writers doing their thing. We chat Facebook ad prices, AI, automation, and CBO, mobile, video, IG, stories, and we make a prediction that came true as soon as we were done recording. Count it!
On the organic side we debit the merits of Baby Yoda as meme f...
This week in Paid
How to talk to Facebook Ads Support (or really any support tech) to get them to do what you want. Rachyl has some secret key phrases that unlock the doors of permission. It's "sure thing chicken wing"
This week in Organic
The TikTok 100 just dropped. We go through the best memes, dances, and videos of the year and give our take on what belongs on the list or not. ...
Rachyl and Jess are on FIRE today, to the moon I tell you!
This Week in Paid
Facebook's Power 5. You know, you love it. Or you don't know it, or you know it and hate it. Either way, we got you covered as we talk about how this is turning into a weird religion and why you probably shouldn't give total control over to Mark Zuckerberg.
This Week in Organic - Brand Spotlight
We've got our eye on one brand that is kill...
Happy Thanksgiving listeners! Today we get into some last minute Black Friday Cyber Monday tactics and some mental health issues too. In This Week in Organic we tackle how data can cut through your biases. We discuss how UGC and "well produced" content has sort of traded places, freaky friday style. We bring you a new opportunity to work with influencers curtesy of @YouTooz. What's YouTooz? Thats what ...
Meth. We're on it, and other topics like Pete Butigieg's dance memes, Twitter's new anti-political ad policy (will it even be enforced). Also we give out some advice to clients about removing old agencies from their accounts THEY NEVER DO THIS AND ITS IMPORTANT. Of course we have to talk about the virality of South Dakota's On Meth campaign and how its backfiring for their tourism. Then we have a rapid fire ...
What is going on everybody?! Jess and Rachyl here and we’re back with another episode of The NAIL.social Office Hours cast. This week we’re kicking things off with an explain that tweet about the potential value organic posts can accumulate. Remember the whole Instagram removing likes thing? Well, its finally here. We talk about some of the things we think might happen and how we may have to switch the way we analyze data. WARNING,...
It's the official Ok Boomer episode! We're so sorry. Before we explain that meme, we dive into Influencers and how to handle them and WHO should handle them, marketing, media, or PR? In this Organic news we tackle.. oh god... the Warren's Meme Team and all it's cringey and short lived glory. Next up, IANAL, but we really don't think you should be allowing lawyers to run your marketing. This is the case with ...
The best treat you'll be gettin this Halloween is this episode of NSOH. This week we are sharing our very passionate opinions about Jack Dorsey's decision to cut all political ads on Twitter. We do though, see another opportunity on Twitter for brands to promote tweets without any visual content attached. Mixology plays a huge role in our jobs but in a like, media mix kind of way. Being that we are an R&D agency, we're al...
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