July 9, 2025 • 64 mins
In this episode of “The New Media Show,” hosted by Todd Cochrane and Rob Greenlee, the discussion centers on various topics in the podcasting space, with a particular focus on the emerging interest in video podcasting publishing formats. The episode starts with Todd welcoming listeners and mentioning that Rob has joined him for the episode. … Continue reading Additional Video Podcast Format via RSS
The post Additional Video Podcast Format via RSS appeared first on New Media Show.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Yes. We are live. Welcome to the new
(00:01):
media show, everyone. And,
I had to do a reboot.
Right before the show, Rob showed up, and
I couldn't hear him. But hey. Welcome.
Yeah. Back for another episode of The New
Media Show. Yeah. And it's it's almost,
as much stuff changes, it stays the same.
Yeah. I mean, it's an evolution that's going
(00:23):
on. Right? It's not, you know, there's no,
like, week to week huge jumps in anything.
It's kinda like, you know, one step at
a time. That's why, you know, podcasting has
been like that for years. And I giggle
because
the and, of course, everybody's gonna say, oh,
please kill us.
The, you know, the
(00:44):
the all of a sudden,
the interest,
the fantastic interest of video and
podcasting and open RSS.
Yeah. Right.
It seems like such a new concept. Yeah.
Doesn't it to you? Yeah.
Yeah. Right.
(01:04):
So So
Yeah. I mean, it's good. It's good that
they're talking about it.
But, you know, there's this this behind the
scenes conversation going on in a Slack channel.
I don't know if you're in there or
not.
It's a PSP
discussion. It's got a whole bunch I think
I used to be in that group, but
I'm not in there. Yeah. There's a whole
(01:25):
bunch of people and, of course, Justin and
the others have been all talking about
HLS and,
you know, all the sexiness. And
and,
you know, when we are at the podcast
show in London, you know, I I talked
to Ted and the team at Apple and
and, you know, they've known for a very,
very long time,
(01:46):
at least where my head's been at. I
don't know if anyone else has been telling
them this. So maybe I've been the lone
wolf
in,
you know, maybe I've been the lone wolf
in
in describing
what what the issue is and what my
concern was.
Mike. Yeah. Yeah. You're back. Yeah. Okay. So,
(02:06):
you know, maybe I was the lone wolf
in
describing
the,
you know, the the things we want.
And
so, you know, maybe now I'll have this
stupid thing.
See that that's what happens
(02:27):
that's what happens when I have to reboot
everything and wasn't able to run my preventive
measures is
now the road is disconnected twice in a
row for no reason.
Yeah.
Yeah. The computer is either getting adjusted
or whatever. I don't know. There's a
driver conflict of some sort? Yeah. It's it's
(02:48):
it's this RODECaster Duo. It's a piece of
shit.
So
Well, I still have the, first RODECaster Pro
and it it doesn't It's solid. Have too
many problems. Yeah. You know? So maybe I'm
gonna have to take this home and bring
back a
a pro on the next I mean, the
original one. You know, and
(03:09):
it it never disconnects. This one just
arbitrarily says, you know, good night.
At least it gives me a heads up.
I hear a little ding go off my
headset now when it when it disconnects. I
can reach over and pull the USB cable
out and plug it back in.
Right.
So,
(03:32):
you know, someone's saying, well, we don't want
pass through.
And I was like, okay. Be careful what
you wish for
because
you may wake up one morning and your
CDN bill is,
You know, you could have serious damage if
(03:53):
you
all of a sudden get popular
with a video.
Audio is
Oh, you're talking about just generally with
hosting video Yeah. Regardless
if it's HLS or Or m p four.
Or m p four. Yeah. You know? So
if people are it's and, oh, you know,
we were gonna lose monetization
(04:14):
if Apple caches the video. And
I'm like, are you monetizing
external video now?
Well, that's the piece that somewhat is missing
is the is the programmatic
for video podcast. Right? Yeah. Isn't,
I think the architecture is there. It's just
(04:35):
it's never been implemented
with any kind of a podcasting platform. No.
Not a podcasting platform. No. Right. And you
wanna talk about some cost.
So
so I'm
like, okay. If you wanna pay for your
bandwidth
and doesn't want Apple to cash, then,
you know,
(04:56):
set a flag.
I'm
I truly believe that if they want the
best user experience, that's that's what we do
is what let Apple cache the video content.
Now people are gonna be like, oh, no.
But it in in retrospect, how about a
ping back to us say, hey, we've someone's
listened. I mean, if that's the only hurdle
(05:17):
then then, yeah, I think that's a good
good solution.
But it is.
Yeah. It's actually a complicated conversation because you
start talking about HLS,
then you're streaming that content to Apple versus
Apple capturing
the m p four file, and
they're streaming it.
Yeah. There was a yeah. There was a,
(05:39):
a comment, man. I'm not gonna say who
it was.
So funny. This this chat is just so
it makes me giggle so much.
Love Justin and the rest of folks, but
someone say, yeah. MP four is kind of
a one size fits all. You get one
resolution if and if it's way too large,
(06:01):
small for the current device posture. And you
lose the seamless switch between audio and video
and
interstitials
multiple captions and other stuff in HLS,
but certainly better than nothing. So, you know,
essentially,
you know, that was a comment made by
someone I respect, obviously, in that group. But,
(06:21):
Rob, has anyone in this audience ever complained
about this show's video?
I mean, it is true. I haven't heard
anybody complain about it. We can, you know,
we have never
had feedback from a podcaster and or a
listener of a podcast giving feedback.
Maybe in the early early early early days.
(06:45):
Yeah. Maybe
Back when it kinda sucked. Yeah. That was
because our our video probably wasn't breaking. Well,
it's also Bam was just suck fifteen years
ago. So,
you know, so it may be
fifteen years ago, but in the past
ten years, nah, no one's complained.
So Yeah. I guess it depends, you know,
(07:06):
if you get into this conversation about it,
like a like a variable bit rate playback
situation.
I I don't know that,
you can really do that effectively in
a MP four download situation. I think the
player would have to be intelligent enough to
be able to play back,
Yeah. Probably.
(07:26):
EBR file that's But up to this point,
again, people are watching 15% of you listening
are watching.
I should have said 15% of you are
watching this show right now. So,
you know, you you tell us is there
is there an issue. So
yeah.
(07:46):
Yeah. So it's it's And I think that
the
the strategy that was proposed
by Justin,
I believe it took into account m p
four and It did. It did. It did.
As optional
enclosures. Yeah. And then also,
it talked about
feeding the video to YouTube and Spotify
(08:07):
too via API. Yeah. Well So that was
I'm not feeding to.
I I refuse to feed to Spotify via
API. People don't wanna do that can.
Currently,
I don't believe it. Either one of those
platforms accepts
video via API. Yes. Both both do. Right.
(08:28):
No. You can submit video. Do? Oh, yeah.
You can submit video to
YouTube via API. And you can and if
you want to sign the agreement with Spotify,
you can submit via API. Yeah. I thought
it was only for special partners. No. Well,
it's basically they offered it up to us
some months ago, and I said no.
(08:49):
Okay. And then they were credulous. Why would
you do that? And I I go back
to the conversation we've already had a half
dozen times is that it placates the audio
feed and the audio gets demonetized.
Yeah.
So
Yeah. If they stop doing that, I think
it changes the conversation. It changes the conversation.
Yeah. It does. And and I think that
(09:09):
that that would be a smart move for
for Spotify to remove that,
that aspect of what they're doing with video.
Well, the problem
that's kind of predatory right now. Yeah. The
problem though is is do they they'll they'll
definitely prioritize
video
and are people just gonna click play and
stick it in their pocket and and let
a video play and
(09:33):
so and they're also caching too. So that's
another issue.
So
Yeah. It's them wiping out Yeah.
The RSS based audio version, which is where
the objection comes in. Yeah. So anyway, it's
it's just funny this conversation is continuing. So
we don't need to spend a lot of
time on it.
(09:54):
I think we're getting to the meat of
the matter here. And
I think the the final message in the
the kind of chat room that we're both
in,
about
podcasting.
That was the last post that was made
by by Justin was this
idea that,
(10:15):
all this doesn't really work very well if
Apple doesn't Right. Make make video discoverable. Yeah.
It's it's it's a mute point.
So it it goes back to
Apple's gonna tell us what to do.
Yeah. Well, in this case,
I don't think it's
a big shift for them.
(10:35):
It's it's it's just is it in the
pipeline coming anytime soon is the
is the question. Ed says in the chat,
YouTube is the most frequently used service to
listen to podcasts in The US.
Again, this is the story, Ed.
So be careful on, you know, quoting that
as a quote quote.
(10:57):
I think you have to get clear on
what what you're talking about there. Are you
talking about the numbers of episodes being consumed,
or are you talking about the number of
users that
may be consuming what they see. A portion
of I think it's a podcast. A portion
of a yeah. Right.
Right. So because if you're actually talking about
(11:18):
consumption, Apple is still the biggest. Yeah. For
sure.
So of what is termed a podcast depending
on
whose definition that you Well, we're not gonna
use we're not gonna get into those definitions
at all. But more importantly,
the,
funding tag,
which you know all of a sudden people
(11:39):
are, oh my god, NPR supporting funding and
and I'm like,
hello or where have you all been for
the last couple of years here? Actually more
than a couple of years.
Yeah.
So I think it's a good good move.
Yeah. There's about 70,000 shows that support the
RSS funding tag,
(12:00):
which actually was told I need to fix
ours. There's something wrong. Some the link is
having an issue, so I need to look
at that. It reminded me.
Todd,
are you getting the feeling like that
because of the moves that Spotify is making
and the the talk in the industry around
video and YouTube's kind of influence coming into
(12:23):
the space that,
there's more energy and interest in the podcasting
two point o and Yeah. All of a
sudden. PSP
stuff Yeah. More than ever. Yeah. Because there's
a reason.
Yeah. People are seeing the numbers and they're
worried about survivability.
Yeah.
Yeah. Yeah. So
(12:44):
so I think this may be a good
time for
the podcast standards project and others, you know,
as we push towards trying to figure out,
you know, what's the next innovation
around this video question? Yeah.
How can RSS hold on to its
distribution,
core
(13:04):
for podcasting, audio and video podcasting?
That's the question we're trying to answer here
because podcasting when it started was audio and
video podcasting. And that way from the beginning.
Right. So let's let's go back and support
what this medium started out as. And and
especially now when we're faced with big competitors
(13:25):
like Spotify and YouTube who wanna disrupt the
audio side Yeah. Yeah. With video,
that I think it makes sense for us
to, you know, push forth an optional effort
on the video side with RSS. And it's
it's no doubt. You know, it's it's hard
to say. I do see YouTube starting dance
with pie. Of course, it is. It's, you
know, it's and you've got a lot of
(13:46):
YouTubers that
have what's something they're calling a podcast that
don't have a podcast on Apple.
They are just on YouTube and, you know,
one of my one of my favorite YouTube
channels,
they have a podcast. I don't watch it.
It's a separate channel on YouTube.
They call it a podcast. And, you know,
I've
told them about a 100 times in their
(14:08):
YouTube comments, I can't find you an Apple
Podcast.
And to try and draw
a parallel to the early years of the
video podcasting
ecosystem
that existed
in the first few years of the podcast
medium,
there were
a few shows, I wouldn't say it was
(14:29):
a huge number of shows, that were
video
podcasts only. Oh, yeah. They didn't do audio.
Yeah. They didn't. So Yeah. I think that
could be what comes out of this. Yeah.
Again,
is that if Apple supports this, we will
see
video first For sure.
Podcasts
come out and be distributed
(14:51):
via RSS. Like they were in the beginning.
Right. I think we'll see that inner get
energized again. Yeah. And then, you know, obviously,
those shows will probably be published over to
YouTube as well and probably over to Spotify.
So then we start the the the development
of a real video ecosystem that includes
(15:12):
podcasts,
not excludes podcasts.
So Yeah. Right. So, you know, it is
we'll see what happens.
Meanwhile, we you know,
it I think what
this is is and I kind of agree
with what some other folks assessment is. It's
the new shiny object
(15:33):
and, you know, if if video was all
it was meant to be then this YouTube
channel that I have would have exploded years
ago, and it has never exploded.
And,
so,
yeah, the the audio video podcast continues to
do remarkably good numbers
(15:53):
beyond anything that's on YouTube. I never had
a true YouTube strategy either. So Well, you're
also an audio first creator too. So, you
know, the video side has been kind of
secondary to your priorities. Yeah. But I've always
had a nice studio background and you know,
the aesthetics have always been good
and you know, flip in,
you know, different
(16:15):
images and you know lower thirds and all
that stuff is
always been
That's true. Part of the show. So
you know, again, but I must I do
this is a show we do as a
you know, I don't know if this makes
compelling content on YouTube or not. We get
twenty, thirty views or 100 views or whatever
we get. At least mine does. Yours get
(16:36):
a little better than mine,
and compared to the thousands on the on
the RSS pay stuff.
So it looks like I don't fully understand
how a company
that is
an ad buyer network
can go into bankruptcy.
(16:58):
How how This
yeah.
It just it surprises me
that something where you're working on a $50.50
revenue share and you can't make it work.
Well, Todd,
this may be less about that company and
more about the advertising market in Canada too.
(17:20):
Oh, maybe.
I've been hearing,
talk in the industry
that the podcast advertising market is
a little soft right now.
And CPMs
have been declining.
That's that's pretty
pretty significantly from what I'm hearing. And
(17:42):
and there's just not as many campaigns
right now,
that are coming through the pipeline.
So,
you know, I
I don't know if there's How many billion
are we supposed to be?
Well,
you know, it's possible that we we could
still hit those kind of numbers, but it
just if from what I'm hearing, there's a
(18:04):
low that's going on. I don't know if
it's in certain genres
of ad
ad buying,
that's going on out there.
But that's just I've been hearing that. I'm
actually trying to dig into that a little
bit deeper to get people to actually tell
me
really,
really the candid truth about what's going on
(18:26):
because I think Oh, yeah. Tennessee to try
and,
tell the industry what what the industry wants
to hear. That's right. Necessarily what the truth
is.
So because, I mean, everybody wants to be
positive. Everybody wants to be optimistic, and everybody
wants to put out this
growth vibe,
about the industry. But, you know, I think,
(18:47):
you know, if you're participating in
industry, you wanna kind of know what the
ground truth is. Not just what the fluff
is.
So
you know, that's the tension that's in the
space right now. You know, and This could
be a reflection of Well, it'll be interesting
to hear what people are saying at the
Elle podcast movement
when what people are saying behind the scenes
(19:08):
because usually people are well you know it's
it's rare though for
well sign of the times they were people
are very aggressive at the podcast show trying
to get my programmatic business.
I had at least four companies
talk to me about,
(19:28):
you know, provide an inventory
for the programmatic.
A programmatic is doing well. Our programmatic is
still continues to do well.
Are you talking about providing inventory or buys?
Inventory.
Inventory of ads. Well, basically, they wanted to,
you know, be the supplier,
(19:49):
you know, replace sound staff or yeah. Yeah.
Yeah. Of ads. Yeah.
Yeah. So
at the same point,
I work with, BackBeat Media. BackBeat Media
is the company that we send all of
our big podcasters to for representation
on post threads.
And,
(20:09):
I meet with Dave
every month, six weeks to get a feel.
And maybe they're
they're niche enough. Maybe they're not feeling it.
They he said sales were good. So he
would tell me if things were down and
things were soft.
So I'm I'm for sure that,
(20:33):
you know, I would get the straight story
there on that, but
we are lit and live today, ladies and
gentlemen. So if you're on one of those
newfangled podcasting apps, you can listen
to the show live
on the app.
So maybe
maybe ultimately this discussion then will transform
(20:55):
into
also, I think the thing that has a
huge value for podcasters right now is this
ability to
to go live and to have
a live show, whether it be audio only
or audio and video.
So maybe this will drive some of that
conversation.
I don't know. We'll see. Well, that might
(21:15):
be an important part of the the industry
as you look to the future with all
all this AI content coming in.
And so I I don't know that AI
content's gonna be doing live. So it's Right.
I think I've used this term before. It's
proof of life.
Oh, that's true. It it is what live
turns in to be. Yeah.
And
(21:35):
but it takes a certain amount of,
I guess, kind of experience to do live
effectively. Mhmm. It's not
a it's not a turn the camera on
and it's magically all gonna work for you.
No. No. Not at all.
So I I It's a lot of juggling.
It's almost like being a juggler in a
circus. Right? Yeah. Trying to juggle a lot.
(21:56):
I haven't looked at the
let me move this. I haven't looked at
the
numbers for June.
Of what? Of statistics because we put out
a statistics report every month.
On what
what aspect? Yeah. For basically, it's a it's
(22:18):
basically consumption at Blueberry. You know, what the
you know, what total downloads were, you know,
all you know these things. And,
I haven't seen
that's due probably this week because of the
holiday. So,
seeing this news from PodTrak about
having a ranking dip,
(22:39):
It's interesting. PodTrak leases June ranking show month
over month losses, a unique audience for every
participating publisher.
So
that
that's concerning that they're seeing a drop.
And I don't know if we've seen that
here. I have to go back and look
at the global numbers.
It also says
(23:00):
advertisers and publishers must now reevaluate
where audiences are shifting
and adjust strategies accordingly.
Who who made that commentary?
Well, it came out of the article
that,
the PodTrak put out.
(23:21):
Well So and then I added a couple
of things in here too. But,
but yeah, it's, you know, all these things
might be
related
to each other. I'm sure.
Right? The whole ad CPM models.
It could also be that the advertisers and
publishers are
(23:41):
are shifting their
focus
a little bit to include
video buzz. Oh, I'm sure.
So that may impact the audio buzz.
Yeah. So interesting that PodTrak's making this,
this commentary.
Mhmm. Mhmm.
It it is,
(24:02):
it is interesting,
I guess, for a better word,
a little bit of an insight, a little
crack below the glass
that we normally
don't hear.
Well, it's a changing it's a changing and
evolving landscape. It's not it's not the same.
You know? And I think
many in many in the industry would like
(24:23):
things to just stay the same. Right? Yeah.
But they don't. Yeah. So the the economy
changes.
These brands start prioritizing
different kinds of ways of spending their money.
Well, it's it's been evident. I've we've been
saying this for a long time. It's flattering
a pancake.
So,
(24:44):
you know, it's just not in in here's
again, this
is the narrative
when you have an 800 pound gorilla
like YouTube saying things that they say and
then you have the whole industry going ape
shit gaga over
video. And, you know, every podcast consultant in
the world saying you have to have video.
(25:05):
And then,
you know, then Todd, the reason that happened
is that that there was a perception that
that's where the growth was. And maybe there
is growth there. But when you say that,
then you exclude
a whole class of potential creators
of new podcasters
that say, oh, you know, it's just the
(25:27):
story. We've heard this story many many times.
Oh, podcast is dying because of this or
that.
And
yeah, it's true. You know, we're not stupid
at Blueberry. We're gonna definitely gonna be we're
embracing it at Vid2pods.
Vid2pods
product is
being very successful.
(25:50):
Not so successful that it's taking up you
know, it's not like a 10% revenue line
yet. When it's 10% revenue line, then I'll
be
then they'll get my attention.
But
Well, there's probably an awareness issue with it
too. Yeah. And and and making people understand
this there. Once they find out matter of
(26:11):
fact,
we've had a number of folks
that have canceled their podcast hosting at other
platforms because
they basically don't have to do double work.
They come over to us and,
you know, migrate over essentially.
So Yeah. It it remains a pretty, yeah,
(26:33):
pretty successful
endeavor. But
maybe I need to double down on that.
So I thought this next,
topic,
podcasting passes
radio in Germany for young people.
It took this long?
Yeah. Well,
(26:55):
Do do people in America even do do
youth in America even listen to the radio?
Yeah. Well Do we do we have that
number here?
Do we know I don't actually have it
have it
in front of me. But Yeah. I don't
know if I've ever seen that number published
in The US before.
Says for the first time, podcasts have overtaken
(27:16):
traditional radio,
for 18 to 29 year olds, monthly listenership
among women
has also surged tripling since 2019.
So,
yeah, youth markets increasingly favor on demand audio
over traditional legacy media formats.
(27:38):
Here's what's scary is,
used to be when there was bad weather
or a an event,
something that was critical to the community, you
would flip to FM one hundred and you
would get the
you know, that was the utility for me
that
was important, you know, after I really completely
(28:00):
transitioned to digital and you know, as back,
you know, probably, you know, 02/2004,
I started shunning shunning
radio because of podcasting and
so now,
I think I still have one AMFM battery
powered.
I think it's a hand crank model or
something. It's emergency radio.
(28:22):
I don't think that
if there's something going on, let's say there's
a tornado
or a
hurricane.
I don't think my local of course, I
live inland. So it's not like I'm going
to have hurricane coverage in in Michigan. But
in Hawaii,
there's no one at the radio station. It's
all running on a computer.
(28:42):
So how do they have any sort of
break in
where they can come in and say, hey,
we've got a, you know,
82 car pile up in the fog, you
know, South Of Fresno or we have a,
you know, tornado on the ground in, you
know, in your community,
you know, your community named X Y Z.
(29:03):
And, you know, I I don't think there's
the ability to radio to serve the public
in that regard
anymore.
So
with That's gonna have to be done by
AI now. Well, I I think what it's
what's already happened is what do I do
now?
I look out the window and I say,
oh, there's there's weather. There's bad weather coming.
(29:25):
I what do I do? I load my
grab my mobile device
and
I load weather.com
or
weather underground or one of those apps and
I figure out, okay, I've got a turn
and matter of fact, it notifies me that
you have a thunderstorm warning or tornado watch
or whatever it is based upon where I'm
at. And,
you know, that's how I get my notifications
(29:47):
now. So
the radio to me has lost all of
its
purpose. And
I just continue to be amazed that it
holds on as strong as it's still holding
on. Well, it's it's mainly holding on with
the music side.
I think that's the
that's the genre of radio that's gonna
(30:09):
last
the longest.
Talk talk radio doesn't have a bright future.
Ed says, do you think that podcasting will
ever shift from CPM model? It's already multiple
models.
There's already It's already
it's maybe subscription.
Yeah. Paid it's it's multiple
list or support value for value. There's,
(30:33):
there's flat rate sponsorships.
You know, my tech show has been flat
rate from the beginning.
So I was never on a CPM model
with GoDaddy.
I always been flat rate with bonus.
So,
I I think the models are pretty diverse
right now.
But I think a lot of shows So
(30:54):
you say flat rate,
is that a fixed dollar amount and then
bonuses on top of that? Yeah. Okay. Base.
Yeah. You get a base rate.
But
Spotify, you know, I think they've been,
they they'll release something. I saw that they
gave some product back to its original owner.
(31:18):
It was Podlink or something like that. I
can't remember. I saw the article. I don't
have it in front of me. It's not
in our show notes. But
I think it was
a I think it was
a
link thing that was
picked up by Podscribe, I think. Yeah. Well,
they bought it, but,
Pod
sites bought it before they were acquired. Pod
(31:38):
sites. They they before they were acquired and
they've reverted it.
No.
But the Spotify deal offering
$5,000
free ad credit Yeah. We took new video
podcast to promote both their shows on the
platform. Yeah. We talked about that a little
(32:00):
bit on the last show. Yeah. 5,000.
Yeah. Those are credits.
Right. It's not like Yeah. You're not getting
Spotify is actually spending any money. That's right.
And then you get to write that all
off. That's a tax deduction for them.
Right. Yeah. That goes straight. Yeah. We'll give
you 5,000 credits and the account puts $5,000
(32:21):
in promotional credits
and they they they, they get to write
that off. So big loss to them. They
probably fill that in unused inventory. So, you
know, it really cost them nothing.
Right. Exactly. So It's a strong incentive to
shift audio shows Yeah. To the video format.
Oh, yeah. Did you know that? Yeah.
(32:41):
You know, and tell that to the $600
camera I have right there now. And,
yeah. I switched cameras.
Very happy with the camera that you're using
now?
I'm using
a PTZ
optics
fixed camera.
(33:02):
Is it like a webcam or It is
a pro camera that operates
as a webcam.
Oh, it's like a like a mirrorless
SLR kind of Yeah.
Yeah. It's it's like a PTZ, but it's
without
the without the swivel on it.
And I'm very very very very happy with
(33:22):
its output and probably I have a couple
of cameras at studio in Michigan that are
getting really long in the tooth.
So it's Oh, it's a PTZ
cameras. Well, it's So it's that large aperture
Well, it's pivoting?
No. It doesn't pivot.
It it it's the camera that came out
of their PTZ
(33:43):
camera.
Line. Okay. Yeah. Yeah. So I if I
can actually find it here. But it's a
fixed mount
camera. Yeah. It's a fixed mount. Yeah. And
it's got, you know, focal
adjustments, white balancing. It's got all the pro
features.
Can you zoom in and out with it?
(34:05):
Yep. I'm zoomed I'm zoomed in now. Yeah.
Got a pretty wide wide field of view
and,
that's pretty good on
you know, so far so good. I'm pretty
happy with it. It's Yeah. It seems
sharp. Yeah. It's sharp. It does a little
I I've got a got one thing I
get to figure out on it on color
correction because you'll see once in a while
(34:27):
I'll shift in color.
So I gotta get it so it's locked
and not
not auto changing on the probably a white
balance issue is probably need to manually white
balance it
instead of letting it auto auto white balance.
These lights I've got are pretty good.
But
Yeah. I set my camera to be a
(34:48):
be a little bit more saturated
in the colors.
So So that you don't look like you're
so light.
Right. Yeah.
So for those who did notice, yes. I've
lost some weight. Lost 14 pounds.
You lost your beard too.
Well, I haven't had that in a while.
So
(35:09):
Okay. Yeah. Paint video. I have a I
have a shadow, but I would say I
have a beard. I've I've got one day
stubble right now.
Yeah. So
this what is this thing you've got here
about? Video podcast aesthetics?
Oh,
(35:30):
living room style. In other words, they're building
studios.
People are building studio.
Podcast
studios are are, you know, have been for
a while becoming
more visual.
Yeah.
In their
conversational
type of formats.
Yeah. Think that trend has been going on
for for a while now. I think there
(35:52):
there's actually
a a trend kind of,
I think, starting to develop away from that
now.
I think
this may not be at the cutting edge
of where
it's at right now. Mhmm.
And I think you see some early signs
of that on the YouTube side where people
are increasingly doing stuff outside,
(36:12):
or they're they're doing it in, you know,
like an office setting or something like that.
I mean, people are still concerned about the
the aesthetics. Right?
But they're not as, you know, locked into
these kind of like these,
you know,
the the big microphones,
the big couches, all this kind of Yeah.
(36:33):
They're trying to
Make it look like,
Like it's more real. Making it look like
Good Morning America.
Yeah. It's not like stage
sets. Right. Right. That kind of stuff. I
think the stage sets kind of thing is
I think
we're gonna move past
that stage and it's gonna be
doing things in more
(36:55):
authentic
looking places. Right? You know, I I've been
on a kick recently of watching a lot
of bourbon channels.
That's kind of my latest fatuation
over the past Bourbon channels. Yeah. Drinking channels?
Yeah. Bourbon
reviews
and
watching the bourbon bros and and
(37:17):
and and gals talk about, you know, different
bourbons and,
you know, do all the you know, to
be honest with you, I don't have a
palate.
If if, you know, I can I can
tell the difference between Jack Daniels and,
let's say,
a Scotch? Obviously, that's a pretty easy
difference. But when you get into bourbons and
I can tell the difference between a wheat
(37:39):
or
a rye
that when it gets into these flavors, oh,
I'm tasting marshmallow.
I'm like,
GTFO.
Come on. You taste marshmallow
and drinking a 130
proof alcohol?
Really?
You know, and it you know,
come on. You know,
if the flavor is good, it's good. You
(37:59):
know, it's when people have these refined palettes,
oh, and they give these caramel and all
these descriptions. I'm like,
you're talking about
whiskey or, you know, alcohol that was put
in raw dog. It was basically put in
raw in a in a oak charred barrel.
And what are you gonna taste? You're gonna
(38:21):
taste the the the recipe
and the charred oak, you know. So I
mean, the charred yeah.
Yeah. So I don't know. I'm for if
if they have these palates can actually taste
that stuff great. I I would not make
a, what do they call a wine
what is the word for the wine experts
that can
taste wine,
(38:42):
of folie or I don't know whatever the
name is. Sure. You know, so I get
a kick out of watching these, bourbon channels
and all those guys have their bourbon collections
behind. It's like,
you know, and of course they've got their
thousand dollars,
Poppy Van Winkle and you know, they've got
all their different
alcohols behind them. And
(39:04):
in today's world, if I buy bourbon, I
drink it and,
I'm not gonna buy a thousand dollar
or $3,000
Pappy Van Winkle because it's 18 years old
and supposedly fantastic.
And I I basically I don't drink at
all. I So You know, I made a
rule no more than $10 per year of
(39:27):
age. And, you know, that is probably the
top end on liquor.
But, I will say this, if anyone sees
a Jack ten twelve or 14
in their liquor store
and it's
priced at $10 per year
or thereabouts,
I'm good for it. Pick it up and
(39:47):
ship it to me. I will buy it
from you. Jack ten twelve or 14.
But anyway so anyway so the yeah. All
the bourbon bros had their
you know, they got the glass all lit
up. This is beautiful what they've done with
a little bit of lighting.
So
(40:08):
So is it a lot like like like
my background? Yeah, but it's full of bourbon
bottles.
Yeah, just bottles.
Except it's a little more narrow because most
these guys don't have 500 bottles because it
would take 500 bottles to fill your background.
You know. You know.
So at a 100, you know. They could
be empty bottles. Yeah. They could be. You
know, that I don't know if you'd want
(40:29):
to have 500 empty bottles. It probably would
be a life insurance liability.
Right.
It's almost like the equivalent of having a
bookshelf behind you. Right? Yeah.
Yeah. I've got one bottle of buffalo and
that's actually,
Eagle Rare in my studio. If you when
I'm in Hawaii, if you'll look
above my head, there's one bottle of Eagle
(40:50):
Rare on the on the counter. And I've
only had three people say, oh, I saw
that Eagle Rare.
You know?
I think,
most of mine,
my background is microphones, old microphones. Oh, yeah.
Yeah. Anymore.
I've got a whole bunch of those in
in a closet. I could I could break
out all those and put them on stands.
Yeah. Might be fun. Right.
(41:12):
Right. The,
so yeah. Aesthetics.
So the aesthetic seems to be
seem to be changing. And you know what
that all means?
Money money money money money.
Well,
maybe not.
I mean, if you wanna go down that
path. Yeah. I think increasingly more people are
(41:32):
trying to record it in natural settings Yeah.
That don't cost money.
Well, you know, then you have to have
a portable setup. And I've been down that
road before and getting the lighting right. And
it's still money, money, money, money.
Well, you still have to get a like
a like a portable
video camera or something like that.
(41:53):
Tripods, lights, all that stuff. Yeah.
More power to them. I'm not doing anything
that requires me to pack anything up anymore.
I'm not
I don't you you lug that stuff around?
Well, you can travel pretty pretty light these
days. Oh my god. Unbelievable.
(42:14):
And actually what I built here now is
a little bit out of control. So if
if I ever
depart,
you know, not have a permanent place here
in The Philippines, I will
definitely,
how should we say it? I'll have to
sell some stuff because this all will not
fit in a suitcase
or two.
Yeah. Maybe two.
(42:35):
Yeah. I have the
the DJI
Osmo three with the Yeah.
The the lavalier microphone. Yeah. I've got one
of those.
Connects directly to it. You never use it.
Never use it. It's in a bag. Matter
of fact, it's with me now. It's sitting
right
yeah. It's behind the camera monitor. With the
Osmo four. I think so. Yeah.
(42:56):
About about every nine months there's a new
one to make you spend another $700.
I think yeah. I think they're gonna be
a little more than that. Yeah. They're they're
a little pricey.
Depends on if you get all of the
attachments.
Yeah. Get the extended package with the extra
battery and so forth. But I see a
lot of folks that are doing
(43:17):
they that's good about that unit is you
don't have to shut the camera down. You
can hot swap the battery
and keep on It's got a pretty long
battery. I mean, I've got it on my
shelf over here, but it's got a pretty
it's got a pretty long battery. It'll go
for a while. Is that the first version
of that that's about this big?
Yeah. I mean, the actual camera itself is
(43:38):
like you say, only about that big. Yeah.
So
and it comes in its own little carrying
thing. You can just drop it in your
pocket. It's it is pretty remarkable how small
small stuff has gotten now and how
good of audio you can get from
just a portable
little portable rig.
And you know, it bodes well for people
(43:58):
that want to do a show on
the audio podcast on the cheap too.
You know? Yeah. I I I think increasingly
you can do terrific stuff with,
like an iPhone or an iPad. Absolutely.
And it's just one external maybe an external
audio kit, maybe just like same thing that
stuff from DJI
(44:21):
It connects right will connect right to the
iPhone or we could yeah.
Rode's got some of those mics that connect
right to the phone. And if any of
you are buying any of that stuff, I'm
just gonna foretell you a lot of it's
been
white labeled. So there's a lot of white
label solutions out there. Same quality
of remote recording mics that are in the
(44:42):
hundreds of dollars, not the 5 hundreds of
dollars. So
don't be afraid. Knock off. You mean is
that what you're talking about, Todd? Yeah. Go
on Alibaba
and and look for them and you'll find
the same charging package. You'll find the same
model.
Yeah. They'll and again, it's by,
you know, Juju company
or whatever. It's probably made out of China.
(45:04):
China is notorious. Well, it's cloning product. Well,
no. No. What happens this is what really
happens.
The company did a company designs
that package
and then licenses it to
XYZ companies
and they license it and put their label
on it yet the original version of that
(45:25):
was never designed or built
by the company that's representing it.
So wasn't
a
some of this stuff, not everything
was originally a
Chinese brand that was developed. I'd see this
stuff five or six months in advance.
It would be in, you know, on,
(45:46):
Alibaba and then all of a sudden you
see a major company
that has never been in this
space before
making announcement about a new product and it
was the clone
of what I saw in Alibaba six months
before. I'm sure road builds their own stuff
and
and,
and others but
(46:07):
you know, there's definitely and there's probably
stuff that's cloned or ripped off from those
designs too.
Yeah. I was watching a a video
on YouTube
the other night.
There's a guy that went on a trip
to
China
and in went to the city of Shenzhen.
(46:29):
Oh, yeah.
Which is
and did a complete tour
of Shenzhen and all of the tech that's
in that city. Yeah. I guess it's it's
it's considered the most technologically advanced
city probably in the world. The challenge Shenzhen
is having right now is because the most
(46:50):
of them a lot of manufacturers are moving
out.
So,
Apple has their
iPhone, iPad factories in Shenzhen.
And,
Apple has moved a majority of their
stuff to Vietnam.
Oh, Vietnam. Yeah. Vietnam and India different. They
backed up the whole factories and moved.
(47:13):
So,
but still, if you,
you know, if you're ever in
China,
Shenzhen would definitely be a great shopping location
to pick up lots of electronics cheap.
Yeah.
But it's also a fascinating place to see
probably what our
our our future looks like
(47:33):
with technology integrated into everything and
camera surveillance
and
drones
delivering
all sorts of products to you no matter
where you are. And Oh, you look at
my wise cameras now. My wise cameras now,
which are $40
each or something like that, they have facial
recognition. So you register faces that are familiar.
(47:56):
Like,
I can register my mom, my sister, the
family members and it will say,
oh, okay. I don't need
I don't need to do a report because
there's Sherry or there's Chantelle or there's Todd.
Oh, there's a face I don't know. Let
me record that. That's on a 40
camera.
Mhmm. It's insane.
(48:18):
You know. So,
I don't think you have to have really
high end equipment
anymore to get
to be a content creator, to be a
podcaster. I mean I think I mean your
I mean I've got a
Oh Oh, you can get I'm I've got
a iPhone 10 here.
And
(48:38):
and and it it does I think your
time for an upgrade, Rob. You're a little
What's that? I think it's time for an
update.
It is, but it the phone continues to
work well. So right.
Yeah. I'm now I've I've went from two
years to three years. I'm now on a
three year upgrade for Apple. I don't do
I used to do it religiously every two
(48:59):
years. Now I'm at three.
Same thing with my,
Android.
And the re my Android though, I will
admit,
is starting to get impacted by,
battery life.
So I could probably it's a the phone
is perfect.
I could probably
I actually took mine into the Apple Store
and they actually Oh, you got a new
(49:19):
battery for it? I replaced the battery in
it and it gave it a whole another
probably year or two of life. Yeah.
So and it's again, the cost of doing
stuff is remarkably low.
It is. Yeah. Really, it's all about, you
know, your imagination,
your creativity, and and
(49:40):
how you can, you know, do
be compelling in the content. I think that
is the real
challenge that's before everyone. And
increasingly people are,
you know, using these tools to
to do
live video ecommerce now. And I think we've
talked about it in the past episode, but
a site like, it's called Whatnot
(50:02):
Oh, yeah.
Is a hot topic right now.
And, you know, you look at TikTok and
a lot of the ecommerce stores over there
and
content creators that maybe didn't make it as
podcasters
can go over there and,
you know, be a huckster of products.
TikTok quality to me has went down.
(50:26):
I'm not finding as much stuff that I
want to find. I have I'm searching for
stuff like this this tragedy in Texas. I
was looking for,
you know, on the ground TikToks for
for that what was happening there and I
didn't find a lot on TikTok. Maybe people
just weren't in the area. It was so
(50:47):
devastated. I don't know.
But,
the problem I'm having with TikTok
and why I'm using it probably
90%
less now is the proliferation
of
people selling stuff. It's just
every other video is someone doing e commerce
on TikTok and
(51:08):
yep.
But it's amazing to me here.
Where I live, I have to go downstairs
to pick up my
if I have something shipped in, if I
have an Amazon or something shipped in from
Lazada. That's a shopping network here like Amazon.
If I go downstairs,
I can see the packages behind the guys
(51:30):
and
the they're fascinated here with the TikTok shop.
70%
of the packages that would be on the
wall behind me is is TikTok shop.
So they they do a huge amount of
commerce here,
which is which is pretty remarkable,
(51:51):
all things considering.
Does Amazon have a bunch of a place?
They do.
There's no just you you have to have
it shipped in.
So in Amazon, I changed my address to
the address here and then it changes the
store to show me only things that will
ship to The Philippines. And
(52:12):
there was something I wanted. I forgot to
bring Tylenol
and you can't ship Tylenol to The Philippines.
The only way to get Tylenol in The
Philippines, you got to go to a pharmacy.
Tylenol is over the counter.
You actually have to ask the pharmacist for
Tylenol and they'll say, how many pieces do
you want? You can order 10. Now imagine
in America, you you know, we're all used
(52:32):
to buying the 250 pack of Tylenol or
Motrin or whatever. Right?
And,
so
it's only a 10 pack there, Well, you
you had tell them how many pieces you
want and you buy by the piece
and
so I was the pill by the pill.
Yeah.
And you have to tell them the milligram
and they don't have the big milligram size.
(52:54):
So
I couldn't ship Tylenol to The Philippines. It
was not on the allowable shipping list.
So, you know, dummy me for not bringing
Tylenol.
I know and I don't use a lot
of Tylenol but
every once in a while you just need
a Tylenol. Right?
And so yeah, it's it's pretty good. It
(53:15):
takes seven
to
usually about a week.
Usually about a week to get here. They
tell you the estimated shipping arrival date and
it's it's it's pretty good. I've had some
relatively expensive stuff shipped to a couple $100
level. Nothing higher than that.
It's come through just fine.
So
(53:37):
Yeah. It's good. Yeah. It's good. And it
is surprising the stuff that you can have
shipped here
unlike in America. Like I can have alcohol
shipped from anywhere here.
And of course I live in Michigan and
you know, getting alcohol delivered to your house
that is not a wine is impossible.
So in some ways, The United States is
(53:58):
so far behind in, you know, it's just
the regulatory on
on liquor.
The wine industry has done well in allowing
wine to be shipped.
And reason I say that is because I'm
on this bourbon kick. They have these bourbon
clubs
and you can sign up for x number
of dollars a month then you get maybe
(54:18):
a bottle every quarter or whatever it is
And
you can't ship to Michigan. So I have
a friend in Indiana that has agreed to
allow me to ship to their house,
and then I can pick up what I
want. So, you know, it's
it's dumb.
Really really dumb. But anyway, back to the
podcast stuff.
(54:38):
AI driven
and we're over time by the way. AI
driven preview snippets boost engagement. Yeah. We've been
seeing this too.
Yeah. Yeah. And it's just because it's easier
to use. It's quick.
We use
you skipped over number eight, which is the
audio
premiere
still wins in key metrics. So
(55:01):
this this is a story that
you should like.
Recent research finds audio podcasts have done if
you spent more listeners listen through rates than
video.
I believe the listen through rates are much
higher on audio podcast.
Yeah. But they say audio premiere.
Does that mean like an in an in
a intro?
(55:23):
No. Just the audio.
You know? Yeah. Really, I think being audio
first,
I think is kind of I I What
is applying, I think. I agree.
And I think it's true in video too.
If if
if if you're staying on topic, which we
just kind of drifted off, but if
(55:43):
you're
being focused and delivering and staying engaged audio
or video people will listen through. The problem
I have on video is the pacing sometimes
is too damn slow.
They just come on. Get on with it.
Let's go. Let's go.
That dopamine hit. I mean, it can happen
on the audio side too. Absolutely. I'm sure
it's happened on this show too.
(56:05):
So
Yeah.
But and that's good. I have no doubt
that. I have no doubt at all. But
I find this last one that you have,
very concerning.
And
and where I don't think you talked about
the AI driven Yeah. Snippets.
Yeah. It's just, you know, it's
(56:25):
it's doing well. I think
it's known. It's if if I didn't have
time to do snippets before and I can
do snippets now, and I don't need hours
and hours to do it.
So why is it being effective? Because it's
more it's easy to pull snippets out with
AI
and generate them and publish them.
Yeah. So what we're talking about here is
shorts. Yeah. Shorts.
(56:47):
Clips or shorts or
And and just Reels or And just an
audio only clip are doing well too. We
we see this.
You know.
Mhmm. So
I think that it's well known. Shorts have
done well everywhere.
And the problem you're going to run into
is you produce produce too many shorts. People
(57:08):
stop listening to your actual show.
Because there's a few podcasts I don't listen
to. I just listen to their five shorts.
Yep.
So
the last topic and then we can let
everybody move on with their with their day
or evening or whatever. Whatever time you tune
in. Whenever they're consuming this. Right?
(57:29):
You know, it's this whole thing about, you
know,
AI content.
As AI content grows, you know, it's it's
it's becoming,
you know, a mixed landscape out there around,
you know,
information and what you can trust and
and,
(57:49):
you know, also,
you know,
ethical framing of topics and things like that.
You know, I think that there were some
questions, I guess, over this past week
with Grok,
I guess,
being a little bit,
extreme in its views. Oh, and some somebody
got fired over that. There was some sabotage.
Did you hear about that? Yeah. Yeah. Yeah.
(58:09):
Yeah. Yeah. A guy guy got fired and
then he turned on the Right.
The authentic
grok
as he was going out the door. Yeah.
He he he turned off the guardrail for
letting it do what it shouldn't be doing
and
yeah.
But but also I I read into this.
(58:30):
It says
that they propose an audio alert for potential
misinformation
in podcast. That's really not AI.
That's a proposal to put an audio alert.
Who who is gonna okay. Who's gonna police
that?
It's gonna be policed by AI, isn't it?
Yeah. Okay. Whatever.
I did I am absolutely
(58:52):
unequivocally
against
this
Genpod. I don't know what that is. Shows
constructive framing in AI generated podcast. Okay. So
gen
constructive framing. What does that mean, constructive
framing?
I think it's framing that
respects a certain kind of guidelines,
(59:15):
in
in its
ability to create negative emotions.
Because I think that there's
I think I commented
somewhere. I commented
on this that there that there's a lot
of research that points to,
you know, negative commentary,
generates more interest in positive emotions. Yeah. Yeah.
(59:37):
Yeah. Yeah. Right? Yeah. So
so people are leveraging, you know, you see
this on x and you see it on
a lot of the platforms is that, you
know, it's it's not really about truth. It's
it's or what's wrong or misinformation. It's more
about
positive references versus negative references. Mhmm. The negative
references tend to get more activity. Wow. That's
(59:58):
So that's why you see on YouTube lots
of thumbnails talking about, you know, doomsday, the
end of the world Right. Right. How the
markets are gonna crash tomorrow. So sell all
your stocks and Yeah. Click bait.
Right. Right. So And then they come out
and say, oh, the world is great.
Right. And then
two weeks from now, you think,
all those guys said that the that the
(01:00:20):
market was gonna collapse and
the economy was gonna inflation was gonna go
through the roof and a year later, that
never happened. Right.
Right. And since you're seeing how,
a lot of these predictions,
polling,
it's broke. This is all completely
fabricated
information.
(01:00:42):
Stuff that's coming out from people, you know,
in in the news,
the mainstream media
is complicit
and telling a false narrative.
And Yeah. Because they're paid by attention.
They're paid by
audience. Right? And they're and they and I
truly believe they have a political agenda
(01:01:02):
to, you know, any they're not news anymore.
They're just extensions
of whatever
party that might be
in favor at the moment. So it's, yeah,
it's all b s. They they
probably justify
it from the perspective that it's they're an
entertainment platform. They're serving serving their audience.
(01:01:23):
Right.
They're providing mental entertainment.
You know, if you go back and It
just so happens that it has a political,
biased. You know, if you go back and
I think I saw something I don't don't
quote me on this. I might be wrong.
But 15 of the 16
presidential polls had, Kamala Harris winning.
(01:01:43):
Obama, excuse me, winning. And
how how did they all get it so
wrong?
You know?
And, you know, what's the source? Because the
research was biased. That's why. Or
yeah. You you don't
oh, you got They just asked more Democrats
right now.
They get the kid getting the wrong answer
and they ask more people or something. The
(01:02:04):
left again, I don't know. It's pretty easy
to to to slant research. Yeah.
Ask more people that are biased towards the
side that you wanna be slanted to. But
going back to this particular topic, I just
I feel very, very I think AI should
be flagged somehow.
Yeah. There should be a flag that says,
okay. This is
at at what percentage is this AI generated?
(01:02:27):
And I think that's really important.
We haven't really talked about that a while
in within the podcasting two point o space.
I think it's
something that should be
should be Well, where's the line is the
problem. Well, that's the problem is that no
one could agree before what the definition would
be.
I mean, at what stage in how you're
(01:02:47):
using AI do you cross over that line?
Right.
Is it just at the creation part, or
do you cross over the line by the
editing part? Yeah. No. Maybe there has to
be
a multi flag level system, but then who's
gonna comply with that?
Like,
almost like the rating systems for content of
(01:03:07):
sorts. Yeah. Which we've had at Blueberry for
years at, you know, very few Light AI.
People set people set g for every episodes.
And then, you know, earlier in the show,
I made a little bit of an expected.
We should have kicked it to p g
13 for this episode.
Right. So, you know We're gonna be heavy
AI, light AI. Yeah. There you go. There
(01:03:28):
you go. Or whatever is or I think
it's when it's 100% AI generated. That's when
the Yeah. I think we can I can
still recognize it, but that's gonna change
in time?
Yeah. It's getting better for sure.
Alright, Rob. We We did it. Yes. We
we're actually over.
Actually, we started a little late, so we're
not as over as we thought we were.
(01:03:48):
But Right. Everyone, thanks for, being here, and
then we're trying to keep this about an
hour.
I'm todd@blueberry.comatgeeknews
on @geeknewsatgeeknews.chat
on Mastodon.
I'm on x as well at Rob Greenlee.
Just, type in my name, Rob Greenlee,
g r e e n l e e,
(01:04:09):
and you can send me an email,
to robgreenley@gmail.com.
That'll make it to me. We'd love to
hear from you and get your feedback on
topics we should cover on the show or
just, you know, share what whatever you're seeing
in the market. We'd love to hear some
candid
disclosures about what's happening in the advertising. Yeah.
(01:04:30):
If you have a secret, let us know.
We're good at hiding,
hiding our sources. At n m s podcast
is the x account for this show.
So if you wanna follow that over there.
But, of course, Rob and I both have
YouTube channels if you're so inclined.
But most importantly, follow or subscribe to the
podcast on your favorite modern
podcast app.
(01:04:52):
Alright, babe. We'll see you next week. Alright.
Good night.
Yes. We are live. Welcome to the new
(00:01):
media show, everyone. And,
I had to do a reboot.
Right before the show, Rob showed up, and
I couldn't hear him. But hey. Welcome.
Yeah. Back for another episode of The New
Media Show. Yeah. And it's it's almost,
as much stuff changes, it stays the same.
Yeah. I mean, it's an evolution that's going
(00:23):
on. Right? It's not, you know, there's no,
like, week to week huge jumps in anything.
It's kinda like, you know, one step at
a time. That's why, you know, podcasting has
been like that for years. And I giggle
because
the and, of course, everybody's gonna say, oh,
please kill us.
The, you know, the
(00:44):
the all of a sudden,
the interest,
the fantastic interest of video and
podcasting and open RSS.
Yeah. Right.
It seems like such a new concept. Yeah.
Doesn't it to you? Yeah.
Yeah. Right.
(01:04):
So So
Yeah. I mean, it's good. It's good that
they're talking about it.
But, you know, there's this this behind the
scenes conversation going on in a Slack channel.
I don't know if you're in there or
not.
It's a PSP
discussion. It's got a whole bunch I think
I used to be in that group, but
I'm not in there. Yeah. There's a whole
(01:25):
bunch of people and, of course, Justin and
the others have been all talking about
HLS and,
you know, all the sexiness. And
and,
you know, when we are at the podcast
show in London, you know, I I talked
to Ted and the team at Apple and
and, you know, they've known for a very,
very long time,
(01:46):
at least where my head's been at. I
don't know if anyone else has been telling
them this. So maybe I've been the lone
wolf
in,
you know, maybe I've been the lone wolf
in
in describing
what what the issue is and what my
concern was.
Mike. Yeah. Yeah. You're back. Yeah. Okay. So,
(02:06):
you know, maybe I was the lone wolf
in
describing
the,
you know, the the things we want.
And
so, you know, maybe now I'll have this
stupid thing.
See that that's what happens
(02:27):
that's what happens when I have to reboot
everything and wasn't able to run my preventive
measures is
now the road is disconnected twice in a
row for no reason.
Yeah.
Yeah. The computer is either getting adjusted
or whatever. I don't know. There's a
driver conflict of some sort? Yeah. It's it's
(02:48):
it's this RODECaster Duo. It's a piece of
shit.
So
Well, I still have the, first RODECaster Pro
and it it doesn't It's solid. Have too
many problems. Yeah. You know? So maybe I'm
gonna have to take this home and bring
back a
a pro on the next I mean, the
original one. You know, and
(03:09):
it it never disconnects. This one just
arbitrarily says, you know, good night.
At least it gives me a heads up.
I hear a little ding go off my
headset now when it when it disconnects. I
can reach over and pull the USB cable
out and plug it back in.
Right.
So,
(03:32):
you know, someone's saying, well, we don't want
pass through.
And I was like, okay. Be careful what
you wish for
because
you may wake up one morning and your
CDN bill is,
You know, you could have serious damage if
(03:53):
you
all of a sudden get popular
with a video.
Audio is
Oh, you're talking about just generally with
hosting video Yeah. Regardless
if it's HLS or Or m p four.
Or m p four. Yeah. You know? So
if people are it's and, oh, you know,
we were gonna lose monetization
(04:14):
if Apple caches the video. And
I'm like, are you monetizing
external video now?
Well, that's the piece that somewhat is missing
is the is the programmatic
for video podcast. Right? Yeah. Isn't,
I think the architecture is there. It's just
(04:35):
it's never been implemented
with any kind of a podcasting platform. No.
Not a podcasting platform. No. Right. And you
wanna talk about some cost.
So
so I'm
like, okay. If you wanna pay for your
bandwidth
and doesn't want Apple to cash, then,
you know,
(04:56):
set a flag.
I'm
I truly believe that if they want the
best user experience, that's that's what we do
is what let Apple cache the video content.
Now people are gonna be like, oh, no.
But it in in retrospect, how about a
ping back to us say, hey, we've someone's
listened. I mean, if that's the only hurdle
(05:17):
then then, yeah, I think that's a good
good solution.
But it is.
Yeah. It's actually a complicated conversation because you
start talking about HLS,
then you're streaming that content to Apple versus
Apple capturing
the m p four file, and
they're streaming it.
Yeah. There was a yeah. There was a,
(05:39):
a comment, man. I'm not gonna say who
it was.
So funny. This this chat is just so
it makes me giggle so much.
Love Justin and the rest of folks, but
someone say, yeah. MP four is kind of
a one size fits all. You get one
resolution if and if it's way too large,
(06:01):
small for the current device posture. And you
lose the seamless switch between audio and video
and
interstitials
multiple captions and other stuff in HLS,
but certainly better than nothing. So, you know,
essentially,
you know, that was a comment made by
someone I respect, obviously, in that group. But,
(06:21):
Rob, has anyone in this audience ever complained
about this show's video?
I mean, it is true. I haven't heard
anybody complain about it. We can, you know,
we have never
had feedback from a podcaster and or a
listener of a podcast giving feedback.
Maybe in the early early early early days.
(06:45):
Yeah. Maybe
Back when it kinda sucked. Yeah. That was
because our our video probably wasn't breaking. Well,
it's also Bam was just suck fifteen years
ago. So,
you know, so it may be
fifteen years ago, but in the past
ten years, nah, no one's complained.
So Yeah. I guess it depends, you know,
(07:06):
if you get into this conversation about it,
like a like a variable bit rate playback
situation.
I I don't know that,
you can really do that effectively in
a MP four download situation. I think the
player would have to be intelligent enough to
be able to play back,
Yeah. Probably.
(07:26):
EBR file that's But up to this point,
again, people are watching 15% of you listening
are watching.
I should have said 15% of you are
watching this show right now. So,
you know, you you tell us is there
is there an issue. So
yeah.
(07:46):
Yeah. So it's it's And I think that
the
the strategy that was proposed
by Justin,
I believe it took into account m p
four and It did. It did. It did.
As optional
enclosures. Yeah. And then also,
it talked about
feeding the video to YouTube and Spotify
(08:07):
too via API. Yeah. Well So that was
I'm not feeding to.
I I refuse to feed to Spotify via
API. People don't wanna do that can.
Currently,
I don't believe it. Either one of those
platforms accepts
video via API. Yes. Both both do. Right.
(08:28):
No. You can submit video. Do? Oh, yeah.
You can submit video to
YouTube via API. And you can and if
you want to sign the agreement with Spotify,
you can submit via API. Yeah. I thought
it was only for special partners. No. Well,
it's basically they offered it up to us
some months ago, and I said no.
(08:49):
Okay. And then they were credulous. Why would
you do that? And I I go back
to the conversation we've already had a half
dozen times is that it placates the audio
feed and the audio gets demonetized.
Yeah.
So
Yeah. If they stop doing that, I think
it changes the conversation. It changes the conversation.
Yeah. It does. And and I think that
(09:09):
that that would be a smart move for
for Spotify to remove that,
that aspect of what they're doing with video.
Well, the problem
that's kind of predatory right now. Yeah. The
problem though is is do they they'll they'll
definitely prioritize
video
and are people just gonna click play and
stick it in their pocket and and let
a video play and
(09:33):
so and they're also caching too. So that's
another issue.
So
Yeah. It's them wiping out Yeah.
The RSS based audio version, which is where
the objection comes in. Yeah. So anyway, it's
it's just funny this conversation is continuing. So
we don't need to spend a lot of
time on it.
(09:54):
I think we're getting to the meat of
the matter here. And
I think the the final message in the
the kind of chat room that we're both
in,
about
podcasting.
That was the last post that was made
by by Justin was this
idea that,
(10:15):
all this doesn't really work very well if
Apple doesn't Right. Make make video discoverable. Yeah.
It's it's it's a mute point.
So it it goes back to
Apple's gonna tell us what to do.
Yeah. Well, in this case,
I don't think it's
a big shift for them.
(10:35):
It's it's it's just is it in the
pipeline coming anytime soon is the
is the question. Ed says in the chat,
YouTube is the most frequently used service to
listen to podcasts in The US.
Again, this is the story, Ed.
So be careful on, you know, quoting that
as a quote quote.
(10:57):
I think you have to get clear on
what what you're talking about there. Are you
talking about the numbers of episodes being consumed,
or are you talking about the number of
users that
may be consuming what they see. A portion
of I think it's a podcast. A portion
of a yeah. Right.
Right. So because if you're actually talking about
(11:18):
consumption, Apple is still the biggest. Yeah. For
sure.
So of what is termed a podcast depending
on
whose definition that you Well, we're not gonna
use we're not gonna get into those definitions
at all. But more importantly,
the,
funding tag,
which you know all of a sudden people
(11:39):
are, oh my god, NPR supporting funding and
and I'm like,
hello or where have you all been for
the last couple of years here? Actually more
than a couple of years.
Yeah.
So I think it's a good good move.
Yeah. There's about 70,000 shows that support the
RSS funding tag,
(12:00):
which actually was told I need to fix
ours. There's something wrong. Some the link is
having an issue, so I need to look
at that. It reminded me.
Todd,
are you getting the feeling like that
because of the moves that Spotify is making
and the the talk in the industry around
video and YouTube's kind of influence coming into
(12:23):
the space that,
there's more energy and interest in the podcasting
two point o and Yeah. All of a
sudden. PSP
stuff Yeah. More than ever. Yeah. Because there's
a reason.
Yeah. People are seeing the numbers and they're
worried about survivability.
Yeah.
Yeah. Yeah. So
(12:44):
so I think this may be a good
time for
the podcast standards project and others, you know,
as we push towards trying to figure out,
you know, what's the next innovation
around this video question? Yeah.
How can RSS hold on to its
distribution,
core
(13:04):
for podcasting, audio and video podcasting?
That's the question we're trying to answer here
because podcasting when it started was audio and
video podcasting. And that way from the beginning.
Right. So let's let's go back and support
what this medium started out as. And and
especially now when we're faced with big competitors
(13:25):
like Spotify and YouTube who wanna disrupt the
audio side Yeah. Yeah. With video,
that I think it makes sense for us
to, you know, push forth an optional effort
on the video side with RSS. And it's
it's no doubt. You know, it's it's hard
to say. I do see YouTube starting dance
with pie. Of course, it is. It's, you
know, it's and you've got a lot of
(13:46):
YouTubers that
have what's something they're calling a podcast that
don't have a podcast on Apple.
They are just on YouTube and, you know,
one of my one of my favorite YouTube
channels,
they have a podcast. I don't watch it.
It's a separate channel on YouTube.
They call it a podcast. And, you know,
I've
told them about a 100 times in their
(14:08):
YouTube comments, I can't find you an Apple
Podcast.
And to try and draw
a parallel to the early years of the
video podcasting
ecosystem
that existed
in the first few years of the podcast
medium,
there were
a few shows, I wouldn't say it was
(14:29):
a huge number of shows, that were
video
podcasts only. Oh, yeah. They didn't do audio.
Yeah. They didn't. So Yeah. I think that
could be what comes out of this. Yeah.
Again,
is that if Apple supports this, we will
see
video first For sure.
Podcasts
come out and be distributed
(14:51):
via RSS. Like they were in the beginning.
Right. I think we'll see that inner get
energized again. Yeah. And then, you know, obviously,
those shows will probably be published over to
YouTube as well and probably over to Spotify.
So then we start the the the development
of a real video ecosystem that includes
(15:12):
podcasts,
not excludes podcasts.
So Yeah. Right. So, you know, it is
we'll see what happens.
Meanwhile, we you know,
it I think what
this is is and I kind of agree
with what some other folks assessment is. It's
the new shiny object
(15:33):
and, you know, if if video was all
it was meant to be then this YouTube
channel that I have would have exploded years
ago, and it has never exploded.
And,
so,
yeah, the the audio video podcast continues to
do remarkably good numbers
(15:53):
beyond anything that's on YouTube. I never had
a true YouTube strategy either. So Well, you're
also an audio first creator too. So, you
know, the video side has been kind of
secondary to your priorities. Yeah. But I've always
had a nice studio background and you know,
the aesthetics have always been good
and you know, flip in,
you know, different
(16:15):
images and you know lower thirds and all
that stuff is
always been
That's true. Part of the show. So
you know, again, but I must I do
this is a show we do as a
you know, I don't know if this makes
compelling content on YouTube or not. We get
twenty, thirty views or 100 views or whatever
we get. At least mine does. Yours get
(16:36):
a little better than mine,
and compared to the thousands on the on
the RSS pay stuff.
So it looks like I don't fully understand
how a company
that is
an ad buyer network
can go into bankruptcy.
(16:58):
How how This
yeah.
It just it surprises me
that something where you're working on a $50.50
revenue share and you can't make it work.
Well, Todd,
this may be less about that company and
more about the advertising market in Canada too.
(17:20):
Oh, maybe.
I've been hearing,
talk in the industry
that the podcast advertising market is
a little soft right now.
And CPMs
have been declining.
That's that's pretty
pretty significantly from what I'm hearing. And
(17:42):
and there's just not as many campaigns
right now,
that are coming through the pipeline.
So,
you know, I
I don't know if there's How many billion
are we supposed to be?
Well,
you know, it's possible that we we could
still hit those kind of numbers, but it
just if from what I'm hearing, there's a
(18:04):
low that's going on. I don't know if
it's in certain genres
of ad
ad buying,
that's going on out there.
But that's just I've been hearing that. I'm
actually trying to dig into that a little
bit deeper to get people to actually tell
me
really,
really the candid truth about what's going on
(18:26):
because I think Oh, yeah. Tennessee to try
and,
tell the industry what what the industry wants
to hear. That's right. Necessarily what the truth
is.
So because, I mean, everybody wants to be
positive. Everybody wants to be optimistic, and everybody
wants to put out this
growth vibe,
about the industry. But, you know, I think,
(18:47):
you know, if you're participating in
industry, you wanna kind of know what the
ground truth is. Not just what the fluff
is.
So
you know, that's the tension that's in the
space right now. You know, and This could
be a reflection of Well, it'll be interesting
to hear what people are saying at the
Elle podcast movement
when what people are saying behind the scenes
(19:08):
because usually people are well you know it's
it's rare though for
well sign of the times they were people
are very aggressive at the podcast show trying
to get my programmatic business.
I had at least four companies
talk to me about,
(19:28):
you know, provide an inventory
for the programmatic.
A programmatic is doing well. Our programmatic is
still continues to do well.
Are you talking about providing inventory or buys?
Inventory.
Inventory of ads. Well, basically, they wanted to,
you know, be the supplier,
(19:49):
you know, replace sound staff or yeah. Yeah.
Yeah. Of ads. Yeah.
Yeah. So
at the same point,
I work with, BackBeat Media. BackBeat Media
is the company that we send all of
our big podcasters to for representation
on post threads.
And,
(20:09):
I meet with Dave
every month, six weeks to get a feel.
And maybe they're
they're niche enough. Maybe they're not feeling it.
They he said sales were good. So he
would tell me if things were down and
things were soft.
So I'm I'm for sure that,
(20:33):
you know, I would get the straight story
there on that, but
we are lit and live today, ladies and
gentlemen. So if you're on one of those
newfangled podcasting apps, you can listen
to the show live
on the app.
So maybe
maybe ultimately this discussion then will transform
(20:55):
into
also, I think the thing that has a
huge value for podcasters right now is this
ability to
to go live and to have
a live show, whether it be audio only
or audio and video.
So maybe this will drive some of that
conversation.
I don't know. We'll see. Well, that might
(21:15):
be an important part of the the industry
as you look to the future with all
all this AI content coming in.
And so I I don't know that AI
content's gonna be doing live. So it's Right.
I think I've used this term before. It's
proof of life.
Oh, that's true. It it is what live
turns in to be. Yeah.
And
(21:35):
but it takes a certain amount of,
I guess, kind of experience to do live
effectively. Mhmm. It's not
a it's not a turn the camera on
and it's magically all gonna work for you.
No. No. Not at all.
So I I It's a lot of juggling.
It's almost like being a juggler in a
circus. Right? Yeah. Trying to juggle a lot.
(21:56):
I haven't looked at the
let me move this. I haven't looked at
the
numbers for June.
Of what? Of statistics because we put out
a statistics report every month.
On what
what aspect? Yeah. For basically, it's a it's
(22:18):
basically consumption at Blueberry. You know, what the
you know, what total downloads were, you know,
all you know these things. And,
I haven't seen
that's due probably this week because of the
holiday. So,
seeing this news from PodTrak about
having a ranking dip,
(22:39):
It's interesting. PodTrak leases June ranking show month
over month losses, a unique audience for every
participating publisher.
So
that
that's concerning that they're seeing a drop.
And I don't know if we've seen that
here. I have to go back and look
at the global numbers.
It also says
(23:00):
advertisers and publishers must now reevaluate
where audiences are shifting
and adjust strategies accordingly.
Who who made that commentary?
Well, it came out of the article
that,
the PodTrak put out.
(23:21):
Well So and then I added a couple
of things in here too. But,
but yeah, it's, you know, all these things
might be
related
to each other. I'm sure.
Right? The whole ad CPM models.
It could also be that the advertisers and
publishers are
(23:41):
are shifting their
focus
a little bit to include
video buzz. Oh, I'm sure.
So that may impact the audio buzz.
Yeah. So interesting that PodTrak's making this,
this commentary.
Mhmm. Mhmm.
It it is,
(24:02):
it is interesting,
I guess, for a better word,
a little bit of an insight, a little
crack below the glass
that we normally
don't hear.
Well, it's a changing it's a changing and
evolving landscape. It's not it's not the same.
You know? And I think
many in many in the industry would like
(24:23):
things to just stay the same. Right? Yeah.
But they don't. Yeah. So the the economy
changes.
These brands start prioritizing
different kinds of ways of spending their money.
Well, it's it's been evident. I've we've been
saying this for a long time. It's flattering
a pancake.
So,
(24:44):
you know, it's just not in in here's
again, this
is the narrative
when you have an 800 pound gorilla
like YouTube saying things that they say and
then you have the whole industry going ape
shit gaga over
video. And, you know, every podcast consultant in
the world saying you have to have video.
(25:05):
And then,
you know, then Todd, the reason that happened
is that that there was a perception that
that's where the growth was. And maybe there
is growth there. But when you say that,
then you exclude
a whole class of potential creators
of new podcasters
that say, oh, you know, it's just the
(25:27):
story. We've heard this story many many times.
Oh, podcast is dying because of this or
that.
And
yeah, it's true. You know, we're not stupid
at Blueberry. We're gonna definitely gonna be we're
embracing it at Vid2pods.
Vid2pods
product is
being very successful.
(25:50):
Not so successful that it's taking up you
know, it's not like a 10% revenue line
yet. When it's 10% revenue line, then I'll
be
then they'll get my attention.
But
Well, there's probably an awareness issue with it
too. Yeah. And and and making people understand
this there. Once they find out matter of
(26:11):
fact,
we've had a number of folks
that have canceled their podcast hosting at other
platforms because
they basically don't have to do double work.
They come over to us and,
you know, migrate over essentially.
So Yeah. It it remains a pretty, yeah,
(26:33):
pretty successful
endeavor. But
maybe I need to double down on that.
So I thought this next,
topic,
podcasting passes
radio in Germany for young people.
It took this long?
Yeah. Well,
(26:55):
Do do people in America even do do
youth in America even listen to the radio?
Yeah. Well Do we do we have that
number here?
Do we know I don't actually have it
have it
in front of me. But Yeah. I don't
know if I've ever seen that number published
in The US before.
Says for the first time, podcasts have overtaken
(27:16):
traditional radio,
for 18 to 29 year olds, monthly listenership
among women
has also surged tripling since 2019.
So,
yeah, youth markets increasingly favor on demand audio
over traditional legacy media formats.
(27:38):
Here's what's scary is,
used to be when there was bad weather
or a an event,
something that was critical to the community, you
would flip to FM one hundred and you
would get the
you know, that was the utility for me
that
was important, you know, after I really completely
(28:00):
transitioned to digital and you know, as back,
you know, probably, you know, 02/2004,
I started shunning shunning
radio because of podcasting and
so now,
I think I still have one AMFM battery
powered.
I think it's a hand crank model or
something. It's emergency radio.
(28:22):
I don't think that
if there's something going on, let's say there's
a tornado
or a
hurricane.
I don't think my local of course, I
live inland. So it's not like I'm going
to have hurricane coverage in in Michigan. But
in Hawaii,
there's no one at the radio station. It's
all running on a computer.
(28:42):
So how do they have any sort of
break in
where they can come in and say, hey,
we've got a, you know,
82 car pile up in the fog, you
know, South Of Fresno or we have a,
you know, tornado on the ground in, you
know, in your community,
you know, your community named X Y Z.
(29:03):
And, you know, I I don't think there's
the ability to radio to serve the public
in that regard
anymore.
So
with That's gonna have to be done by
AI now. Well, I I think what it's
what's already happened is what do I do
now?
I look out the window and I say,
oh, there's there's weather. There's bad weather coming.
(29:25):
I what do I do? I load my
grab my mobile device
and
I load weather.com
or
weather underground or one of those apps and
I figure out, okay, I've got a turn
and matter of fact, it notifies me that
you have a thunderstorm warning or tornado watch
or whatever it is based upon where I'm
at. And,
you know, that's how I get my notifications
(29:47):
now. So
the radio to me has lost all of
its
purpose. And
I just continue to be amazed that it
holds on as strong as it's still holding
on. Well, it's it's mainly holding on with
the music side.
I think that's the
that's the genre of radio that's gonna
(30:09):
last
the longest.
Talk talk radio doesn't have a bright future.
Ed says, do you think that podcasting will
ever shift from CPM model? It's already multiple
models.
There's already It's already
it's maybe subscription.
Yeah. Paid it's it's multiple
list or support value for value. There's,
(30:33):
there's flat rate sponsorships.
You know, my tech show has been flat
rate from the beginning.
So I was never on a CPM model
with GoDaddy.
I always been flat rate with bonus.
So,
I I think the models are pretty diverse
right now.
But I think a lot of shows So
(30:54):
you say flat rate,
is that a fixed dollar amount and then
bonuses on top of that? Yeah. Okay. Base.
Yeah. You get a base rate.
But
Spotify, you know, I think they've been,
they they'll release something. I saw that they
gave some product back to its original owner.
(31:18):
It was Podlink or something like that. I
can't remember. I saw the article. I don't
have it in front of me. It's not
in our show notes. But
I think it was
a I think it was
a
link thing that was
picked up by Podscribe, I think. Yeah. Well,
they bought it, but,
Pod
sites bought it before they were acquired. Pod
(31:38):
sites. They they before they were acquired and
they've reverted it.
No.
But the Spotify deal offering
$5,000
free ad credit Yeah. We took new video
podcast to promote both their shows on the
platform. Yeah. We talked about that a little
(32:00):
bit on the last show. Yeah. 5,000.
Yeah. Those are credits.
Right. It's not like Yeah. You're not getting
Spotify is actually spending any money. That's right.
And then you get to write that all
off. That's a tax deduction for them.
Right. Yeah. That goes straight. Yeah. We'll give
you 5,000 credits and the account puts $5,000
(32:21):
in promotional credits
and they they they, they get to write
that off. So big loss to them. They
probably fill that in unused inventory. So, you
know, it really cost them nothing.
Right. Exactly. So It's a strong incentive to
shift audio shows Yeah. To the video format.
Oh, yeah. Did you know that? Yeah.
(32:41):
You know, and tell that to the $600
camera I have right there now. And,
yeah. I switched cameras.
Very happy with the camera that you're using
now?
I'm using
a PTZ
optics
fixed camera.
(33:02):
Is it like a webcam or It is
a pro camera that operates
as a webcam.
Oh, it's like a like a mirrorless
SLR kind of Yeah.
Yeah. It's it's like a PTZ, but it's
without
the without the swivel on it.
And I'm very very very very happy with
(33:22):
its output and probably I have a couple
of cameras at studio in Michigan that are
getting really long in the tooth.
So it's Oh, it's a PTZ
cameras. Well, it's So it's that large aperture
Well, it's pivoting?
No. It doesn't pivot.
It it it's the camera that came out
of their PTZ
(33:43):
camera.
Line. Okay. Yeah. Yeah. So I if I
can actually find it here. But it's a
fixed mount
camera. Yeah. It's a fixed mount. Yeah. And
it's got, you know, focal
adjustments, white balancing. It's got all the pro
features.
Can you zoom in and out with it?
(34:05):
Yep. I'm zoomed I'm zoomed in now. Yeah.
Got a pretty wide wide field of view
and,
that's pretty good on
you know, so far so good. I'm pretty
happy with it. It's Yeah. It seems
sharp. Yeah. It's sharp. It does a little
I I've got a got one thing I
get to figure out on it on color
correction because you'll see once in a while
(34:27):
I'll shift in color.
So I gotta get it so it's locked
and not
not auto changing on the probably a white
balance issue is probably need to manually white
balance it
instead of letting it auto auto white balance.
These lights I've got are pretty good.
But
Yeah. I set my camera to be a
(34:48):
be a little bit more saturated
in the colors.
So So that you don't look like you're
so light.
Right. Yeah.
So for those who did notice, yes. I've
lost some weight. Lost 14 pounds.
You lost your beard too.
Well, I haven't had that in a while.
So
(35:09):
Okay. Yeah. Paint video. I have a I
have a shadow, but I would say I
have a beard. I've I've got one day
stubble right now.
Yeah. So
this what is this thing you've got here
about? Video podcast aesthetics?
Oh,
(35:30):
living room style. In other words, they're building
studios.
People are building studio.
Podcast
studios are are, you know, have been for
a while becoming
more visual.
Yeah.
In their
conversational
type of formats.
Yeah. Think that trend has been going on
for for a while now. I think there
(35:52):
there's actually
a a trend kind of,
I think, starting to develop away from that
now.
I think
this may not be at the cutting edge
of where
it's at right now. Mhmm.
And I think you see some early signs
of that on the YouTube side where people
are increasingly doing stuff outside,
(36:12):
or they're they're doing it in, you know,
like an office setting or something like that.
I mean, people are still concerned about the
the aesthetics. Right?
But they're not as, you know, locked into
these kind of like these,
you know,
the the big microphones,
the big couches, all this kind of Yeah.
(36:33):
They're trying to
Make it look like,
Like it's more real. Making it look like
Good Morning America.
Yeah. It's not like stage
sets. Right. Right. That kind of stuff. I
think the stage sets kind of thing is
I think
we're gonna move past
that stage and it's gonna be
doing things in more
(36:55):
authentic
looking places. Right? You know, I I've been
on a kick recently of watching a lot
of bourbon channels.
That's kind of my latest fatuation
over the past Bourbon channels. Yeah. Drinking channels?
Yeah. Bourbon
reviews
and
watching the bourbon bros and and
(37:17):
and and gals talk about, you know, different
bourbons and,
you know, do all the you know, to
be honest with you, I don't have a
palate.
If if, you know, I can I can
tell the difference between Jack Daniels and,
let's say,
a Scotch? Obviously, that's a pretty easy
difference. But when you get into bourbons and
I can tell the difference between a wheat
(37:39):
or
a rye
that when it gets into these flavors, oh,
I'm tasting marshmallow.
I'm like,
GTFO.
Come on. You taste marshmallow
and drinking a 130
proof alcohol?
Really?
You know, and it you know,
come on. You know,
if the flavor is good, it's good. You
(37:59):
know, it's when people have these refined palettes,
oh, and they give these caramel and all
these descriptions. I'm like,
you're talking about
whiskey or, you know, alcohol that was put
in raw dog. It was basically put in
raw in a in a oak charred barrel.
And what are you gonna taste? You're gonna
(38:21):
taste the the the recipe
and the charred oak, you know. So I
mean, the charred yeah.
Yeah. So I don't know. I'm for if
if they have these palates can actually taste
that stuff great. I I would not make
a, what do they call a wine
what is the word for the wine experts
that can
taste wine,
(38:42):
of folie or I don't know whatever the
name is. Sure. You know, so I get
a kick out of watching these, bourbon channels
and all those guys have their bourbon collections
behind. It's like,
you know, and of course they've got their
thousand dollars,
Poppy Van Winkle and you know, they've got
all their different
alcohols behind them. And
(39:04):
in today's world, if I buy bourbon, I
drink it and,
I'm not gonna buy a thousand dollar
or $3,000
Pappy Van Winkle because it's 18 years old
and supposedly fantastic.
And I I basically I don't drink at
all. I So You know, I made a
rule no more than $10 per year of
(39:27):
age. And, you know, that is probably the
top end on liquor.
But, I will say this, if anyone sees
a Jack ten twelve or 14
in their liquor store
and it's
priced at $10 per year
or thereabouts,
I'm good for it. Pick it up and
(39:47):
ship it to me. I will buy it
from you. Jack ten twelve or 14.
But anyway so anyway so the yeah. All
the bourbon bros had their
you know, they got the glass all lit
up. This is beautiful what they've done with
a little bit of lighting.
So
(40:08):
So is it a lot like like like
my background? Yeah, but it's full of bourbon
bottles.
Yeah, just bottles.
Except it's a little more narrow because most
these guys don't have 500 bottles because it
would take 500 bottles to fill your background.
You know. You know.
So at a 100, you know. They could
be empty bottles. Yeah. They could be. You
know, that I don't know if you'd want
(40:29):
to have 500 empty bottles. It probably would
be a life insurance liability.
Right.
It's almost like the equivalent of having a
bookshelf behind you. Right? Yeah.
Yeah. I've got one bottle of buffalo and
that's actually,
Eagle Rare in my studio. If you when
I'm in Hawaii, if you'll look
above my head, there's one bottle of Eagle
(40:50):
Rare on the on the counter. And I've
only had three people say, oh, I saw
that Eagle Rare.
You know?
I think,
most of mine,
my background is microphones, old microphones. Oh, yeah.
Yeah. Anymore.
I've got a whole bunch of those in
in a closet. I could I could break
out all those and put them on stands.
Yeah. Might be fun. Right.
(41:12):
Right. The,
so yeah. Aesthetics.
So the aesthetic seems to be
seem to be changing. And you know what
that all means?
Money money money money money.
Well,
maybe not.
I mean, if you wanna go down that
path. Yeah. I think increasingly more people are
(41:32):
trying to record it in natural settings Yeah.
That don't cost money.
Well, you know, then you have to have
a portable setup. And I've been down that
road before and getting the lighting right. And
it's still money, money, money, money.
Well, you still have to get a like
a like a portable
video camera or something like that.
(41:53):
Tripods, lights, all that stuff. Yeah.
More power to them. I'm not doing anything
that requires me to pack anything up anymore.
I'm not
I don't you you lug that stuff around?
Well, you can travel pretty pretty light these
days. Oh my god. Unbelievable.
(42:14):
And actually what I built here now is
a little bit out of control. So if
if I ever
depart,
you know, not have a permanent place here
in The Philippines, I will
definitely,
how should we say it? I'll have to
sell some stuff because this all will not
fit in a suitcase
or two.
Yeah. Maybe two.
(42:35):
Yeah. I have the
the DJI
Osmo three with the Yeah.
The the lavalier microphone. Yeah. I've got one
of those.
Connects directly to it. You never use it.
Never use it. It's in a bag. Matter
of fact, it's with me now. It's sitting
right
yeah. It's behind the camera monitor. With the
Osmo four. I think so. Yeah.
(42:56):
About about every nine months there's a new
one to make you spend another $700.
I think yeah. I think they're gonna be
a little more than that. Yeah. They're they're
a little pricey.
Depends on if you get all of the
attachments.
Yeah. Get the extended package with the extra
battery and so forth. But I see a
lot of folks that are doing
(43:17):
they that's good about that unit is you
don't have to shut the camera down. You
can hot swap the battery
and keep on It's got a pretty long
battery. I mean, I've got it on my
shelf over here, but it's got a pretty
it's got a pretty long battery. It'll go
for a while. Is that the first version
of that that's about this big?
Yeah. I mean, the actual camera itself is
(43:38):
like you say, only about that big. Yeah.
So
and it comes in its own little carrying
thing. You can just drop it in your
pocket. It's it is pretty remarkable how small
small stuff has gotten now and how
good of audio you can get from
just a portable
little portable rig.
And you know, it bodes well for people
(43:58):
that want to do a show on
the audio podcast on the cheap too.
You know? Yeah. I I I think increasingly
you can do terrific stuff with,
like an iPhone or an iPad. Absolutely.
And it's just one external maybe an external
audio kit, maybe just like same thing that
stuff from DJI
(44:21):
It connects right will connect right to the
iPhone or we could yeah.
Rode's got some of those mics that connect
right to the phone. And if any of
you are buying any of that stuff, I'm
just gonna foretell you a lot of it's
been
white labeled. So there's a lot of white
label solutions out there. Same quality
of remote recording mics that are in the
(44:42):
hundreds of dollars, not the 5 hundreds of
dollars. So
don't be afraid. Knock off. You mean is
that what you're talking about, Todd? Yeah. Go
on Alibaba
and and look for them and you'll find
the same charging package. You'll find the same
model.
Yeah. They'll and again, it's by,
you know, Juju company
or whatever. It's probably made out of China.
(45:04):
China is notorious. Well, it's cloning product. Well,
no. No. What happens this is what really
happens.
The company did a company designs
that package
and then licenses it to
XYZ companies
and they license it and put their label
on it yet the original version of that
(45:25):
was never designed or built
by the company that's representing it.
So wasn't
a
some of this stuff, not everything
was originally a
Chinese brand that was developed. I'd see this
stuff five or six months in advance.
It would be in, you know, on,
(45:46):
Alibaba and then all of a sudden you
see a major company
that has never been in this
space before
making announcement about a new product and it
was the clone
of what I saw in Alibaba six months
before. I'm sure road builds their own stuff
and
and,
and others but
(46:07):
you know, there's definitely and there's probably
stuff that's cloned or ripped off from those
designs too.
Yeah. I was watching a a video
on YouTube
the other night.
There's a guy that went on a trip
to
China
and in went to the city of Shenzhen.
(46:29):
Oh, yeah.
Which is
and did a complete tour
of Shenzhen and all of the tech that's
in that city. Yeah. I guess it's it's
it's considered the most technologically advanced
city probably in the world. The challenge Shenzhen
is having right now is because the most
(46:50):
of them a lot of manufacturers are moving
out.
So,
Apple has their
iPhone, iPad factories in Shenzhen.
And,
Apple has moved a majority of their
stuff to Vietnam.
Oh, Vietnam. Yeah. Vietnam and India different. They
backed up the whole factories and moved.
(47:13):
So,
but still, if you,
you know, if you're ever in
China,
Shenzhen would definitely be a great shopping location
to pick up lots of electronics cheap.
Yeah.
But it's also a fascinating place to see
probably what our
our our future looks like
(47:33):
with technology integrated into everything and
camera surveillance
and
drones
delivering
all sorts of products to you no matter
where you are. And Oh, you look at
my wise cameras now. My wise cameras now,
which are $40
each or something like that, they have facial
recognition. So you register faces that are familiar.
(47:56):
Like,
I can register my mom, my sister, the
family members and it will say,
oh, okay. I don't need
I don't need to do a report because
there's Sherry or there's Chantelle or there's Todd.
Oh, there's a face I don't know. Let
me record that. That's on a 40
camera.
Mhmm. It's insane.
(48:18):
You know. So,
I don't think you have to have really
high end equipment
anymore to get
to be a content creator, to be a
podcaster. I mean I think I mean your
I mean I've got a
Oh Oh, you can get I'm I've got
a iPhone 10 here.
And
(48:38):
and and it it does I think your
time for an upgrade, Rob. You're a little
What's that? I think it's time for an
update.
It is, but it the phone continues to
work well. So right.
Yeah. I'm now I've I've went from two
years to three years. I'm now on a
three year upgrade for Apple. I don't do
I used to do it religiously every two
(48:59):
years. Now I'm at three.
Same thing with my,
Android.
And the re my Android though, I will
admit,
is starting to get impacted by,
battery life.
So I could probably it's a the phone
is perfect.
I could probably
I actually took mine into the Apple Store
and they actually Oh, you got a new
(49:19):
battery for it? I replaced the battery in
it and it gave it a whole another
probably year or two of life. Yeah.
So and it's again, the cost of doing
stuff is remarkably low.
It is. Yeah. Really, it's all about, you
know, your imagination,
your creativity, and and
(49:40):
how you can, you know, do
be compelling in the content. I think that
is the real
challenge that's before everyone. And
increasingly people are,
you know, using these tools to
to do
live video ecommerce now. And I think we've
talked about it in the past episode, but
a site like, it's called Whatnot
(50:02):
Oh, yeah.
Is a hot topic right now.
And, you know, you look at TikTok and
a lot of the ecommerce stores over there
and
content creators that maybe didn't make it as
podcasters
can go over there and,
you know, be a huckster of products.
TikTok quality to me has went down.
(50:26):
I'm not finding as much stuff that I
want to find. I have I'm searching for
stuff like this this tragedy in Texas. I
was looking for,
you know, on the ground TikToks for
for that what was happening there and I
didn't find a lot on TikTok. Maybe people
just weren't in the area. It was so
(50:47):
devastated. I don't know.
But,
the problem I'm having with TikTok
and why I'm using it probably
90%
less now is the proliferation
of
people selling stuff. It's just
every other video is someone doing e commerce
on TikTok and
(51:08):
yep.
But it's amazing to me here.
Where I live, I have to go downstairs
to pick up my
if I have something shipped in, if I
have an Amazon or something shipped in from
Lazada. That's a shopping network here like Amazon.
If I go downstairs,
I can see the packages behind the guys
(51:30):
and
the they're fascinated here with the TikTok shop.
70%
of the packages that would be on the
wall behind me is is TikTok shop.
So they they do a huge amount of
commerce here,
which is which is pretty remarkable,
(51:51):
all things considering.
Does Amazon have a bunch of a place?
They do.
There's no just you you have to have
it shipped in.
So in Amazon, I changed my address to
the address here and then it changes the
store to show me only things that will
ship to The Philippines. And
(52:12):
there was something I wanted. I forgot to
bring Tylenol
and you can't ship Tylenol to The Philippines.
The only way to get Tylenol in The
Philippines, you got to go to a pharmacy.
Tylenol is over the counter.
You actually have to ask the pharmacist for
Tylenol and they'll say, how many pieces do
you want? You can order 10. Now imagine
in America, you you know, we're all used
(52:32):
to buying the 250 pack of Tylenol or
Motrin or whatever. Right?
And,
so
it's only a 10 pack there, Well, you
you had tell them how many pieces you
want and you buy by the piece
and
so I was the pill by the pill.
Yeah.
And you have to tell them the milligram
and they don't have the big milligram size.
(52:54):
So
I couldn't ship Tylenol to The Philippines. It
was not on the allowable shipping list.
So, you know, dummy me for not bringing
Tylenol.
I know and I don't use a lot
of Tylenol but
every once in a while you just need
a Tylenol. Right?
And so yeah, it's it's pretty good. It
(53:15):
takes seven
to
usually about a week.
Usually about a week to get here. They
tell you the estimated shipping arrival date and
it's it's it's pretty good. I've had some
relatively expensive stuff shipped to a couple $100
level. Nothing higher than that.
It's come through just fine.
So
(53:37):
Yeah. It's good. Yeah. It's good. And it
is surprising the stuff that you can have
shipped here
unlike in America. Like I can have alcohol
shipped from anywhere here.
And of course I live in Michigan and
you know, getting alcohol delivered to your house
that is not a wine is impossible.
So in some ways, The United States is
(53:58):
so far behind in, you know, it's just
the regulatory on
on liquor.
The wine industry has done well in allowing
wine to be shipped.
And reason I say that is because I'm
on this bourbon kick. They have these bourbon
clubs
and you can sign up for x number
of dollars a month then you get maybe
(54:18):
a bottle every quarter or whatever it is
And
you can't ship to Michigan. So I have
a friend in Indiana that has agreed to
allow me to ship to their house,
and then I can pick up what I
want. So, you know, it's
it's dumb.
Really really dumb. But anyway, back to the
podcast stuff.
(54:38):
AI driven
and we're over time by the way. AI
driven preview snippets boost engagement. Yeah. We've been
seeing this too.
Yeah. Yeah. And it's just because it's easier
to use. It's quick.
We use
you skipped over number eight, which is the
audio
premiere
still wins in key metrics. So
(55:01):
this this is a story that
you should like.
Recent research finds audio podcasts have done if
you spent more listeners listen through rates than
video.
I believe the listen through rates are much
higher on audio podcast.
Yeah. But they say audio premiere.
Does that mean like an in an in
a intro?
(55:23):
No. Just the audio.
You know? Yeah. Really, I think being audio
first,
I think is kind of I I What
is applying, I think. I agree.
And I think it's true in video too.
If if
if if you're staying on topic, which we
just kind of drifted off, but if
(55:43):
you're
being focused and delivering and staying engaged audio
or video people will listen through. The problem
I have on video is the pacing sometimes
is too damn slow.
They just come on. Get on with it.
Let's go. Let's go.
That dopamine hit. I mean, it can happen
on the audio side too. Absolutely. I'm sure
it's happened on this show too.
(56:05):
So
Yeah.
But and that's good. I have no doubt
that. I have no doubt at all. But
I find this last one that you have,
very concerning.
And
and where I don't think you talked about
the AI driven Yeah. Snippets.
Yeah. It's just, you know, it's
(56:25):
it's doing well. I think
it's known. It's if if I didn't have
time to do snippets before and I can
do snippets now, and I don't need hours
and hours to do it.
So why is it being effective? Because it's
more it's easy to pull snippets out with
AI
and generate them and publish them.
Yeah. So what we're talking about here is
shorts. Yeah. Shorts.
(56:47):
Clips or shorts or
And and just Reels or And just an
audio only clip are doing well too. We
we see this.
You know.
Mhmm. So
I think that it's well known. Shorts have
done well everywhere.
And the problem you're going to run into
is you produce produce too many shorts. People
(57:08):
stop listening to your actual show.
Because there's a few podcasts I don't listen
to. I just listen to their five shorts.
Yep.
So
the last topic and then we can let
everybody move on with their with their day
or evening or whatever. Whatever time you tune
in. Whenever they're consuming this. Right?
(57:29):
You know, it's this whole thing about, you
know,
AI content.
As AI content grows, you know, it's it's
it's becoming,
you know, a mixed landscape out there around,
you know,
information and what you can trust and
and,
(57:49):
you know, also,
you know,
ethical framing of topics and things like that.
You know, I think that there were some
questions, I guess, over this past week
with Grok,
I guess,
being a little bit,
extreme in its views. Oh, and some somebody
got fired over that. There was some sabotage.
Did you hear about that? Yeah. Yeah. Yeah.
(58:09):
Yeah. Yeah. A guy guy got fired and
then he turned on the Right.
The authentic
grok
as he was going out the door. Yeah.
He he he turned off the guardrail for
letting it do what it shouldn't be doing
and
yeah.
But but also I I read into this.
(58:30):
It says
that they propose an audio alert for potential
misinformation
in podcast. That's really not AI.
That's a proposal to put an audio alert.
Who who is gonna okay. Who's gonna police
that?
It's gonna be policed by AI, isn't it?
Yeah. Okay. Whatever.
I did I am absolutely
(58:52):
unequivocally
against
this
Genpod. I don't know what that is. Shows
constructive framing in AI generated podcast. Okay. So
gen
constructive framing. What does that mean, constructive
framing?
I think it's framing that
respects a certain kind of guidelines,
(59:15):
in
in its
ability to create negative emotions.
Because I think that there's
I think I commented
somewhere. I commented
on this that there that there's a lot
of research that points to,
you know, negative commentary,
generates more interest in positive emotions. Yeah. Yeah.
(59:37):
Yeah. Yeah. Right? Yeah. So
so people are leveraging, you know, you see
this on x and you see it on
a lot of the platforms is that, you
know, it's it's not really about truth. It's
it's or what's wrong or misinformation. It's more
about
positive references versus negative references. Mhmm. The negative
references tend to get more activity. Wow. That's
(59:58):
So that's why you see on YouTube lots
of thumbnails talking about, you know, doomsday, the
end of the world Right. Right. How the
markets are gonna crash tomorrow. So sell all
your stocks and Yeah. Click bait.
Right. Right. So And then they come out
and say, oh, the world is great.
Right. And then
two weeks from now, you think,
all those guys said that the that the
(01:00:20):
market was gonna collapse and
the economy was gonna inflation was gonna go
through the roof and a year later, that
never happened. Right.
Right. And since you're seeing how,
a lot of these predictions,
polling,
it's broke. This is all completely
fabricated
information.
(01:00:42):
Stuff that's coming out from people, you know,
in in the news,
the mainstream media
is complicit
and telling a false narrative.
And Yeah. Because they're paid by attention.
They're paid by
audience. Right? And they're and they and I
truly believe they have a political agenda
(01:01:02):
to, you know, any they're not news anymore.
They're just extensions
of whatever
party that might be
in favor at the moment. So it's, yeah,
it's all b s. They they
probably justify
it from the perspective that it's they're an
entertainment platform. They're serving serving their audience.
(01:01:23):
Right.
They're providing mental entertainment.
You know, if you go back and It
just so happens that it has a political,
biased. You know, if you go back and
I think I saw something I don't don't
quote me on this. I might be wrong.
But 15 of the 16
presidential polls had, Kamala Harris winning.
(01:01:43):
Obama, excuse me, winning. And
how how did they all get it so
wrong?
You know?
And, you know, what's the source? Because the
research was biased. That's why. Or
yeah. You you don't
oh, you got They just asked more Democrats
right now.
They get the kid getting the wrong answer
and they ask more people or something. The
(01:02:04):
left again, I don't know. It's pretty easy
to to to slant research. Yeah.
Ask more people that are biased towards the
side that you wanna be slanted to. But
going back to this particular topic, I just
I feel very, very I think AI should
be flagged somehow.
Yeah. There should be a flag that says,
okay. This is
at at what percentage is this AI generated?
(01:02:27):
And I think that's really important.
We haven't really talked about that a while
in within the podcasting two point o space.
I think it's
something that should be
should be Well, where's the line is the
problem. Well, that's the problem is that no
one could agree before what the definition would
be.
I mean, at what stage in how you're
(01:02:47):
using AI do you cross over that line?
Right.
Is it just at the creation part, or
do you cross over the line by the
editing part? Yeah. No. Maybe there has to
be
a multi flag level system, but then who's
gonna comply with that?
Like,
almost like the rating systems for content of
(01:03:07):
sorts. Yeah. Which we've had at Blueberry for
years at, you know, very few Light AI.
People set people set g for every episodes.
And then, you know, earlier in the show,
I made a little bit of an expected.
We should have kicked it to p g
13 for this episode.
Right. So, you know We're gonna be heavy
AI, light AI. Yeah. There you go. There
(01:03:28):
you go. Or whatever is or I think
it's when it's 100% AI generated. That's when
the Yeah. I think we can I can
still recognize it, but that's gonna change
in time?
Yeah. It's getting better for sure.
Alright, Rob. We We did it. Yes. We
we're actually over.
Actually, we started a little late, so we're
not as over as we thought we were.
(01:03:48):
But Right. Everyone, thanks for, being here, and
then we're trying to keep this about an
hour.
I'm todd@blueberry.comatgeeknews
on @geeknewsatgeeknews.chat
on Mastodon.
I'm on x as well at Rob Greenlee.
Just, type in my name, Rob Greenlee,
g r e e n l e e,
(01:04:09):
and you can send me an email,
to robgreenley@gmail.com.
That'll make it to me. We'd love to
hear from you and get your feedback on
topics we should cover on the show or
just, you know, share what whatever you're seeing
in the market. We'd love to hear some
candid
disclosures about what's happening in the advertising. Yeah.
(01:04:30):
If you have a secret, let us know.
We're good at hiding,
hiding our sources. At n m s podcast
is the x account for this show.
So if you wanna follow that over there.
But, of course, Rob and I both have
YouTube channels if you're so inclined.
But most importantly, follow or subscribe to the
podcast on your favorite modern
podcast app.
(01:04:52):
Alright, babe. We'll see you next week. Alright.
Good night.
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.