July 15, 2024 • 7 mins
Ever wondered how a passion for snow skiing can shape a dynamic orthodontic career? Join us for a high-energy Rapid Fire Session with Dr. Brynn Cooper, an innovative orthodontist with practices in Houston and Lake Jackson, Texas. Dr. Cooper shares her journey through dental and ortho school, her favorite hobbies, and her life as a mom of three. Tune in to hear about her educational stints at St. Louis University and the University of Texas Health Science Center, and why she would joyfully relive her residency days.
Dr. Cooper dives into her preferred treatment modalities, emphasizing the power of digital planning in orthodontics. From digitally placed brackets to clear aligners, she reveals her meticulous approach to achieving perfect results. This episode offers a unique glimpse into the life of a forward-thinking orthodontist who balances professional growth with personal passions. Don't miss this engaging conversation designed to inspire fellow practitioners aiming for new heights in their practice.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome aboard the new patient group flight deck.
Less chaos Check.
Less stress.
Check Less advertising costsCheck More personal and
financial freedom.
Ah, check, All right.
Business checklist completed.
Let the takeoff roll begin.
Speaker 2 (00:23):
Welcome to season seven of the new patient group
audio experience, a podcastdedicated to forward thinking
doctors wanting to learninnovative ways to run their
business today so your practicecan achieve new heights tomorrow
.
And now your host.
He's the founder and CEO of NewPatient Group, managing partner
(00:44):
of RightChat and a trustedmotivational speaker for
Invisalign OrthoPhi and others,brian Wright.
Speaker 3 (00:55):
Hey, new Patient Group and RightChat Nation.
Welcome inside the broadcastbooth, brian Wright here, and
welcome into another edition ofthe New Patient Group podcast
and our first, very firstepisode.
I'm calling it the Rapid FireSession.
So we're going to have guestsin and if you're watching on
YouTube station, hey, there youcan see that I not only have a
guest, she is in the studio, hi.
Speaker 4 (01:15):
Hi, who are you?
I'm Dr Brynn Cooper.
Speaker 3 (01:17):
She's wonderful and we are launching a brand new
podcast.
But we have launched it.
It's the Right by Cooperpodcast.
So she's in the studio andwe've been shooting like crazy.
A bunch of episodes coming yourway.
But what the rapid firesessions are going to be is just
short and we're going to runthrough a series of questions.
She's going to answer them.
We may get into a littleconversation, but they're just
going to be short and quick, solet's kick this off.
(01:37):
You ready, Absolutely All right.
What's your favorite hobby?
Speaker 4 (01:40):
So when I'm at home, and it's on a day in, day out
basis, my favorite thing to dois like go out and run, walk on
the trails.
But if I can skip town, then myfavorite is snow skiing.
Speaker 3 (01:51):
Snow skiing, all right.
Is that why I'm going to haveto see you at my house all the
time?
Yes, now that we're in Springs,all right, I'm going to be a
free hotel for her, all right?
Mar, obviously I know this.
He's a great guy and I actuallylaugh with him as hard as any.
Him and Richard Portalupe youtwo, I think, I laugh harder
with than any people I've everbeen around in my life.
What's his name?
Speaker 4 (02:11):
Steve Mull.
Speaker 3 (02:12):
Hi Steve, how are you Kids?
Speaker 4 (02:15):
Yeah, we have three.
We have two girls and a boy andat the time of filming we're at
six years, three years andseven months.
Nice, six years, three yearsand seven months.
Speaker 3 (02:22):
Nice, where'd you go to ortho school?
Speaker 4 (02:24):
St Louis University.
Speaker 3 (02:25):
Did you like it?
Speaker 4 (02:26):
Loved it Best program ever.
Speaker 3 (02:28):
So you would go back.
Speaker 4 (02:29):
I would redo residency of any of the phases
of my life.
College and residency were byfar my most fun.
Dental school was like a dip inbetween.
Speaker 3 (02:38):
Where'd you go to dental school University?
Speaker 4 (02:39):
of Texas Health Science Center, San Antonio,
also known as Utesca.
Speaker 3 (02:43):
Wow, that was.
You said that fast and reallynice.
Yeah, that was really reallywell done.
All right, where do you?
What city do you practice in?
Speaker 4 (02:51):
Houston, Texas.
Speaker 3 (02:51):
Houston, texas.
Well, kind of Lake Jackson's,kind of outside of Houston,
right yeah, lake.
Speaker 4 (02:55):
Jackson does not consider themselves a suburb of
Houston.
They are their own township,separated by green space.
Speaker 3 (03:05):
Their own entity, if you will.
And then how many locations?
Two, All right two.
Are you going to have 10?
You going for 20?
You're going to stick with acouple?
Speaker 4 (03:12):
I don't know.
I definitely want to grow morethan where we are.
Speaker 3 (03:15):
Okay, yeah, I want you to too.
I want you to have 37 locations.
I made that up.
I don't know why I said 37.
We'll see how 2015,.
Whatever it, is All right.
What is your treatment modalityof choice?
What?
Speaker 4 (03:30):
tool do you prefer the most?
Yeah, so anything that I candigitally plan ahead of time.
Um, and so I really don't havea preference between my
digitally placed brackets, myin-bracelet wool, my liners, but
I finish every case with alittle tweaking in the clear
liners.
Speaker 3 (03:46):
My favorite thing to do, okay, your favorite thing to
do, so, no matter what, they'regoing into clear liners at the
end yeah, awesome, all right.
So what would you consider yourbiggest accomplishment?
And the next question is whatare you most proud of?
So if those two intertwine asthe same one, then we'll just do
that with one question.
Speaker 4 (04:07):
Sure, my biggest accomplishment is is starting a
practice from scratch in anenvironment that people told me
I wouldn't be able to do Um, andhaving kids while I did it, and
it being super urban, supercompetitive like it's just it's
been a trip and people wonderhow I do it.
I wonder how I do it sometimes.
So when when people have thosementoring calls and they're like
how are you doing?
And I'm like it's not prettysometimes, but it can be done.
Speaker 3 (04:28):
How is that?
Do you think that's also yourbiggest struggle Mom, kids, and
then, being her Houston location, everybody and this is a little
off the cuff, but this isactually going to be a podcast
at some point.
Rob Schaefer, and when you lookat your data, this was back in
February at OrthoFi's nationalevent.
(04:49):
They're calling out their topfive highest producing practices
in the nation.
That was highest conversionrate, conversion rate I'm sorry,
not producing conversion rate,and I'm sitting backstage.
Before they called me out, Iwas closing out the event and I
realized that two of the topfive are new patient group
customers.
I'm sitting there going for aminute.
Wow, that's pretty coolaccomplishment.
(05:10):
That's pretty nice.
And then I realized well, thetwo in the top five, they're in
no man's land and they have nocompetition.
They're the only game in town.
And then I started thinkingabout Brynn and her practice in
Houston.
That's probably it's in the 60sright now.
Conversion and that one right,but she's one of 12 opinions.
You roll a quarter down thestreet and it's the epitome of
(05:30):
what orthodontics has become.
And you've got price shoppersand everything.
So when they're in the sixtiesand seventies, some months,
that's better than somebodythat's at 95 when they're the
only game in town.
So don't let the data on papermake you feel bad about yourself
, because it's actually anaccomplishment.
So I just wanted to put that inthere.
But do you think that's yourbiggest struggle?
Speaker 4 (05:50):
I think it could be where I was really thinking.
My biggest struggle is justdealing with like team members,
especially having gone throughCOVID and the timing of my
startup.
Speaker 3 (06:02):
Yeah.
Speaker 4 (06:03):
And then because it's a competitive environment to
get cases.
It's also a competitiveenvironment as far as what kind
of employee experience you'recreating and you know, if
someone doesn't like it they cango down the street and they're
like, hey, now I have six monthsof experience down there and
then they just get a couple moredollars an hour.
And so it's really hard tocreate that culture and um of
(06:25):
not having turnover just forkind of willy-nilly reasons.
Speaker 3 (06:29):
That's, I think, a lot of the hourly employees.
We have quite a few that listento this podcast.
You all short-side yourself byjust what she said.
Going down the street for adollar or two more an hour, it
looks so enticing now, butlong-term, by you not sticking
with a job and thriving in anarea, I think you're costing
yourself money and opportunitiesby just bouncing around job to
(06:50):
job.
But anyway, podcast for anothertime, so cool.
Is there anything else you wantto talk about, or are we done
with the first rapid-firesession?
Speaker 4 (06:57):
I think that's a good rapid-fire session.
Speaker 3 (06:59):
All right, everybody.
Well, thanks for tuning in.
If you're watching on YouTube,thumb that up, share it with
your friends and colleagues andaudio experience channels.
As always, write us a five-starreview, spread the word about
the new patient group podcastand everybody will be back with
another edition soon.
Bye.
Welcome aboard the new patient group flight deck.
Less chaos Check.
Less stress.
Check Less advertising costsCheck More personal and
financial freedom.
Ah, check, All right.
Business checklist completed.
Let the takeoff roll begin.
Speaker 2 (00:23):
Welcome to season seven of the new patient group
audio experience, a podcastdedicated to forward thinking
doctors wanting to learninnovative ways to run their
business today so your practicecan achieve new heights tomorrow
.
And now your host.
He's the founder and CEO of NewPatient Group, managing partner
(00:44):
of RightChat and a trustedmotivational speaker for
Invisalign OrthoPhi and others,brian Wright.
Speaker 3 (00:55):
Hey, new Patient Group and RightChat Nation.
Welcome inside the broadcastbooth, brian Wright here, and
welcome into another edition ofthe New Patient Group podcast
and our first, very firstepisode.
I'm calling it the Rapid FireSession.
So we're going to have guestsin and if you're watching on
YouTube station, hey, there youcan see that I not only have a
guest, she is in the studio, hi.
Speaker 4 (01:15):
Hi, who are you?
I'm Dr Brynn Cooper.
Speaker 3 (01:17):
She's wonderful and we are launching a brand new
podcast.
But we have launched it.
It's the Right by Cooperpodcast.
So she's in the studio andwe've been shooting like crazy.
A bunch of episodes coming yourway.
But what the rapid firesessions are going to be is just
short and we're going to runthrough a series of questions.
She's going to answer them.
We may get into a littleconversation, but they're just
going to be short and quick, solet's kick this off.
(01:37):
You ready, Absolutely All right.
What's your favorite hobby?
Speaker 4 (01:40):
So when I'm at home, and it's on a day in, day out
basis, my favorite thing to dois like go out and run, walk on
the trails.
But if I can skip town, then myfavorite is snow skiing.
Speaker 3 (01:51):
Snow skiing, all right.
Is that why I'm going to haveto see you at my house all the
time?
Yes, now that we're in Springs,all right, I'm going to be a
free hotel for her, all right?
Mar, obviously I know this.
He's a great guy and I actuallylaugh with him as hard as any.
Him and Richard Portalupe youtwo, I think, I laugh harder
with than any people I've everbeen around in my life.
What's his name?
Speaker 4 (02:11):
Steve Mull.
Speaker 3 (02:12):
Hi Steve, how are you Kids?
Speaker 4 (02:15):
Yeah, we have three.
We have two girls and a boy andat the time of filming we're at
six years, three years andseven months.
Nice, six years, three yearsand seven months.
Speaker 3 (02:22):
Nice, where'd you go to ortho school?
Speaker 4 (02:24):
St Louis University.
Speaker 3 (02:25):
Did you like it?
Speaker 4 (02:26):
Loved it Best program ever.
Speaker 3 (02:28):
So you would go back.
Speaker 4 (02:29):
I would redo residency of any of the phases
of my life.
College and residency were byfar my most fun.
Dental school was like a dip inbetween.
Speaker 3 (02:38):
Where'd you go to dental school University?
Speaker 4 (02:39):
of Texas Health Science Center, San Antonio,
also known as Utesca.
Speaker 3 (02:43):
Wow, that was.
You said that fast and reallynice.
Yeah, that was really reallywell done.
All right, where do you?
What city do you practice in?
Speaker 4 (02:51):
Houston, Texas.
Speaker 3 (02:51):
Houston, texas.
Well, kind of Lake Jackson's,kind of outside of Houston,
right yeah, lake.
Speaker 4 (02:55):
Jackson does not consider themselves a suburb of
Houston.
They are their own township,separated by green space.
Speaker 3 (03:05):
Their own entity, if you will.
And then how many locations?
Two, All right two.
Are you going to have 10?
You going for 20?
You're going to stick with acouple?
Speaker 4 (03:12):
I don't know.
I definitely want to grow morethan where we are.
Speaker 3 (03:15):
Okay, yeah, I want you to too.
I want you to have 37 locations.
I made that up.
I don't know why I said 37.
We'll see how 2015,.
Whatever it, is All right.
What is your treatment modalityof choice?
What?
Speaker 4 (03:30):
tool do you prefer the most?
Yeah, so anything that I candigitally plan ahead of time.
Um, and so I really don't havea preference between my
digitally placed brackets, myin-bracelet wool, my liners, but
I finish every case with alittle tweaking in the clear
liners.
Speaker 3 (03:46):
My favorite thing to do, okay, your favorite thing to
do, so, no matter what, they'regoing into clear liners at the
end yeah, awesome, all right.
So what would you consider yourbiggest accomplishment?
And the next question is whatare you most proud of?
So if those two intertwine asthe same one, then we'll just do
that with one question.
Speaker 4 (04:07):
Sure, my biggest accomplishment is is starting a
practice from scratch in anenvironment that people told me
I wouldn't be able to do Um, andhaving kids while I did it, and
it being super urban, supercompetitive like it's just it's
been a trip and people wonderhow I do it.
I wonder how I do it sometimes.
So when when people have thosementoring calls and they're like
how are you doing?
And I'm like it's not prettysometimes, but it can be done.
Speaker 3 (04:28):
How is that?
Do you think that's also yourbiggest struggle Mom, kids, and
then, being her Houston location, everybody and this is a little
off the cuff, but this isactually going to be a podcast
at some point.
Rob Schaefer, and when you lookat your data, this was back in
February at OrthoFi's nationalevent.
(04:49):
They're calling out their topfive highest producing practices
in the nation.
That was highest conversionrate, conversion rate I'm sorry,
not producing conversion rate,and I'm sitting backstage.
Before they called me out, Iwas closing out the event and I
realized that two of the topfive are new patient group
customers.
I'm sitting there going for aminute.
Wow, that's pretty coolaccomplishment.
(05:10):
That's pretty nice.
And then I realized well, thetwo in the top five, they're in
no man's land and they have nocompetition.
They're the only game in town.
And then I started thinkingabout Brynn and her practice in
Houston.
That's probably it's in the 60sright now.
Conversion and that one right,but she's one of 12 opinions.
You roll a quarter down thestreet and it's the epitome of
(05:30):
what orthodontics has become.
And you've got price shoppersand everything.
So when they're in the sixtiesand seventies, some months,
that's better than somebodythat's at 95 when they're the
only game in town.
So don't let the data on papermake you feel bad about yourself
, because it's actually anaccomplishment.
So I just wanted to put that inthere.
But do you think that's yourbiggest struggle?
Speaker 4 (05:50):
I think it could be where I was really thinking.
My biggest struggle is justdealing with like team members,
especially having gone throughCOVID and the timing of my
startup.
Speaker 3 (06:02):
Yeah.
Speaker 4 (06:03):
And then because it's a competitive environment to
get cases.
It's also a competitiveenvironment as far as what kind
of employee experience you'recreating and you know, if
someone doesn't like it they cango down the street and they're
like, hey, now I have six monthsof experience down there and
then they just get a couple moredollars an hour.
And so it's really hard tocreate that culture and um of
(06:25):
not having turnover just forkind of willy-nilly reasons.
Speaker 3 (06:29):
That's, I think, a lot of the hourly employees.
We have quite a few that listento this podcast.
You all short-side yourself byjust what she said.
Going down the street for adollar or two more an hour, it
looks so enticing now, butlong-term, by you not sticking
with a job and thriving in anarea, I think you're costing
yourself money and opportunitiesby just bouncing around job to
(06:50):
job.
But anyway, podcast for anothertime, so cool.
Is there anything else you wantto talk about, or are we done
with the first rapid-firesession?
Speaker 4 (06:57):
I think that's a good rapid-fire session.
Speaker 3 (06:59):
All right, everybody.
Well, thanks for tuning in.
If you're watching on YouTube,thumb that up, share it with
your friends and colleagues andaudio experience channels.
As always, write us a five-starreview, spread the word about
the new patient group podcastand everybody will be back with
another edition soon.
Bye.
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