How You Doin’? Vol 14: Tximista Lizarazu, Co-Founder and CEO of Fraîche

Tximista Lizarazu, the Co-Founder and CEO of Fraîche steps back on to the New York Launch Pod. Since the last time Tximista was on the podcast, a lot has changed for Fraîche . Fraîche is an innovative vending machine that delivers fresh food to offices, catering to companies as they return to the office and seek to attract talent. Tximista explains that Fraîche has experienced tremendous growth, multiplying their revenue by ten in just nine months. They have achieved this with a small sales team and are now looking to close an extension round to hire additional sales reps and continue their expansion. Tximista highlights a few reasons behind their rapid growth, including the booming return-to-office trend and the need for new perks to make the office an exciting place. Traditional cafeterias no longer make sense for companies with reduced office occupancy, whereas Fraîche's smart fridge technology provides a more sensible and cost-effective solution. With no on-site labor required, Fraîche can offer fresh food from local restaurants with a single daily delivery, making it profitable from day one. The conversation delves into how Fraîche helps build culture within offices, acting as a gathering point for employees and fostering interaction and bonding. Tximista emphasizes that Fraîche goes beyond being just a smart fridge, organizing events and incorporating software features to enhance connectivity and wellness.