Nir And Far: Business, Behaviour and the Brain

Your beliefs are tools, not truths.

In 2006, U.S. Team freestyle skier Michelle Roark zoomed down the slope at her first Olympics, conquering hilly terrain that not even a 4×4 could handle. At 31, she was already years older than the average Olympic freestyle skier (24 years old at the time). She had fought through massive obstacles for half her life to get there.

Roark was kicked out of her mother’s house when she was 15 and spent t...

In the opening shot of the music video for “Throw Some Ass,” the camera scans a clinical white sign: “Sofi Tukker Center for Asses That Don’t Move Good.” Inside the mock hospital, a heart monitor flatlines—until the beat drops. Suddenly, the music video erupts into a NSFW riot of sensual movement. To fans, the song is a catchy ode to booty shaking, but to Sophie Hawley-Weld, one half of electronic music duo Sofi Tukker, it was a re...

The true joy of parenthood lies in watching our children unfold into their authentic selves. Week by week, month by month, year by year, they evolve into increasingly complex human beings with their own preferences, talents, and perspectives. Yet in our eagerness to know them—and as a natural result of our constant proximity—we often fall into the trap of assigning fixed identities to them prematurely.

As humans, we instinctively ca...

I can’t tell you how many conversations I’ve had with friends and readers who feel stuck in jobs that don’t fulfill them. They’re not necessarily in toxic work environments or dealing with poor treatment (although that happens too—it’s the main cause of dissatisfaction at work). More often, they’re simply bored, feel undervalued, or think their work doesn’t matter.

They’re not alone. A 2024 Gallup report found that 62 percent of peo...

That flutter of excitement when someone likes your post. The warm glow after your boss praises your presentation. The slight panic when your work receives criticism instead of praise. Sound familiar?

We've all been conditioned to seek approval from our families, friends, and bosses before taking action. But here's the uncomfortable truth: we'll never live on our own terms if we live by external validation.

"For those...

Timeboxing is the most powerful time-management technique. However, there is no one way to timebox. Some people keep the same schedule every week and review it on Sundays. Others change their timeboxed calendar daily and review it the night before.

Some people use a spreadsheet in 30 or 15-minute increments, others use Google Calendar, and others use one of the many timeboxing apps available.

This step-by-step guide, plus timeboxing ...

Have you ever cringed while showering, suddenly remembering something embarrassing you said years ago? That memory still feels so fresh, so real—but what if I told you it might be entirely distorted?

We navigate life believing our memories are faithful recordings of the past. We replay conversations with crystal-clear certainty, convinced that what we remember is exactly what happened. But here’s the uncomfortable truth: our brains ...

This guest post is by Jenny Wood, a former Google executive who led one of the company’s biggest career programs, helping thousands take charge of their professional growth. Her new book, Wild Courage: Go After What You Want and Get It, is a bold guide to standing out and getting ahead by embracing 9 unexpected traits.

Most professionals don’t struggle with time management. They struggle with people-pleasing.

From an early ag...

Kids are suffering. In the United States, 13 percent of three- to 17-year-olds had a mental or behavioral health diagnosis. That number climbs to 20.3 percent among teens aged 12 to 17 (as of 2023). Globally, 15 percent of 10- to 19-year-olds have a mental health disorder.

You’re right in thinking it hasn’t always been like this. There’s been a sharp spike in recent years—even before the COVID-19 pandemic’s contribution. Between...

Nir’s Note: This guest post is by Will Storr, an acclaimed author and journalist known for his deep exploration into human behavior, storytelling, and psychology. His newest book, “A Story is a Deal: How to Use the Science of Storytelling to Lead, Motivate, and Persuade,” reveals how powerful storytelling techniques can be harnessed in business, leadership, and communication to drive impactful results.

Every successful leader, marke...

I’ll never forget the day I learned about Facebook’s $19 billion WhatsApp acquisition. Instead of celebrating my own recent success as an author, I found myself spiraling into a pit of self-doubt. “Why hadn’t I created a simple messaging app?” I wondered, mentally berating myself for missing out on what seemed like an obvious opportunity.

Sound familiar?

We’ve all been told that comparing ourselves to others is toxic. It’s the ultima...

The iatrogenic effects of psychiatry.

Something is deeply wrong with the mental health system. Instead of leading to recovery, it often perpetuates cycles of dependency on therapy, medication, and diagnoses.

Psychiatric diagnoses, which are unreliable to begin with, have become our identities rather than tools for recovery. While more people are going to therapy than ever before, our collective mental health isn’t improving. For some...

Anne-Laure Le Cunff is a neuroscientist, entrepreneur, and founder of Ness Labs. Her research at King’s College London explores the psychology and neuroscience of lifelong learning, curiosity, and adaptability. Her book, Tiny Experiments, is a transformative guide to rethinking goals, embracing uncertainty, and using curiosity as a tool for growth. In this episode, we dive into redefining success, the power of experimentation, dist...

Nir’s Note: This guest post is by Sahil Bloom, an entrepreneur, investor, and writer known for his engaging content on personal development, finance, and wealth-building. He is the creator of “The Curiosity Chronicle,” a biweekly newsletter that captivates millions of readers with insights on various topics. His new book, The 5 Types of Wealth, is a guide to building a life around the things you truly care about.

Most of us don’...

My wife and I started our first business together in 2003. We sold solar panels in Long Island, New York, which meant making thousands of in-home sales calls.

Before we entered a potential customer’s home, we had a little ritual. We always looked at each other before we opened our car doors and said, “Let’s go sell a solar system.” It was cheesy and a bit silly, but somehow, we had to say it, or we thought we’d be jinxed and los...

A few years ago, I started waking up at three o’clock every morning. Over the years, I’d read many articles about the importance of rest, so I knew the research was unequivocal: Quality sleep supports cognitive performance and lowers the risk of diseases and health conditions such as type 2 diabetes, heart disease, stroke, obesity, and dementia.

Knowing that, I’d toss and turn in bed, disappointed that I wasn’t following through on...

Something as vague and indiscernible as “luck” has no place in the business world, right? Yet studies show luck can make all the difference between business success and failure. So, can you learn how to be lucky?

Joël Le Bon, professor of marketing and sales at Johns Hopkins University Carey Business School, has found that luck is a significant factor in sales professionals’ performance. He even says companies can manage their luck...

We all dwell on unresolved personal conflicts from time to time. Who hasn’t ruminated on a hurtful comment or unintentional harm we might have caused someone? Feeling bad about something you did, or something done to you, is human. Congratulations on not being a psychopath!

But while it’s expected that the arguments we’ve had, the negative events we’ve experienced, and the major decisions we face haunt us, overthinking can also pil...

ee if you can relate to Sarah.

She’s a software engineer who loves her job—except for her manager, Tom. To Tom, everything is a crisis worthy of interrupting Sara, even when she’s deeply focused on her work.

One morning, while Sarah is coding a critical feature, Tom calls and asks her to drop everything to help with an urgent report for the CMO. Sarah complies, but by the end of the day, she hasn’t dedicated much time to any of the...