Building Donor Communities with Vitalcy: Gustavo Zylberberg

Gustavo Zilberberg, CEO of Vitalcy, visits the SnapCast to introduce the company as a web-based platform that helps nonprofits build long-term financial stability by re-engaging and maintaining relationships with their community of supporters, including former members, staff, volunteers, and donors.

Key takeaways:

• Nonprofits Are Leaving Support on the Table Vitalcy’s mission is to help organizations reconnect with the huge pool of former staff, volunteers, donors, and program participants who often fall out of touch simply because teams don’t have the bandwidth to engage them consistently.

• Bandwidth, Not Intent, Is the Problem Gustavo stresses that nonprofits want to steward these relationships, but day-to-day pressures keep them focused on immediate needs. Vitalcy automates the re-engagement process so this important work doesn’t get deprioritized.

• The Sector Has Become Too Transactional Fundraising often centers on asking for money rather than building lasting relationships. Vitalcy flips that model by cultivating community, mission alignment, and long-term loyalty—ultimately driving more predictable, recurring revenue.

• AI-Powered Content Keeps Supporters Connected The platform scrapes publicly available material, digitizes historical content, and uses AI (with nonprofit approval) to generate ongoing stories and updates that make supporters feel seen, remembered, and part of the mission.

• Subscription Pricing with Strong ROI Vitalcy charges a monthly subscription fee scaled to organizational size. One client—a summer camp—tripled its annual donations after using Vitalcy to re-engage its broader alumni community.

• Built for Long-Term Stability, Not Quick Wins Gustavo frames Vitalcy as infrastructure: a way for nonprofits to build durable financial health through consistent stewardship and relationship-building. He invites organizations to reach out and explore what the platform can do for them.

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