Adam Olenn, founder of Rustle and Spark branding agency, meets with Mickey to discuss effective storytelling techniques for nonprofits.
Key Takeaways
- Storytelling is crucial for nonprofits to build trust, create emotional connections, and double donations
- Never lead with data; start with an emotional story about a single protagonist, then provide supporting statistics
- Train all staff and board members to tell authentic stories about the organization's impact
- Avoid naming emotions in stories; instead, use vivid sensory details to evoke feelings
Among The Things We Discuss:
- The Power of Storytelling for Nonprofits
- Storytelling Structure and Techniques
- Internal Benefits of Storytelling
- Storytelling Resources and Training
We welcome support of the Nonprofit SnapCast via Patreon. We welcome your questions and feedback via The Nonprofit SnapCast website. Learn more about Nonprofit Snapshot's consulting services.
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