When we hear the term, “it runs in the family,” it usually means some negative behavior trait, a genetic disease, or a vice but, in the Pelayo family, the main trait that runs through this family is artistic talent. If you’ve ever heard the idiom, “The apple doesn’t fall far from the tree,” today’s guests are the perfect case study for that! We are blessed today to welcome father and son, Antonio and Isaac Pelayo to the show. Antonio has witnessed Isaac growing into a successful and dynamic artist that is following in his father’s footsteps, and that is part of the story that they share in today’s episode. Antonio is an established artist, illustrator, and event producer who focuses on the Latino community of Southern California. He is also one of the last true inkers at the Walt Disney Animation Studios Ink and Paint Department. Acquiring over 100k followers on social media in the last few years, Isaac is a rising star illuminating his own path as a fine artist, creative musician, fashion visionary, and well sought after tattoo artist. In today’s conversation, Antonio and Isaac talk about their artistic legacy and how Isaac’s father inspired him as an artist by exposing him to art from an early age. We also touch on the power of social media for self-promotion, the economics of art, and how younger artists can benefit from hearing the success stories of artists who have paved the way, as well as the value of being both artist and art dealer, taking agency and advocating for yourself as an artist, and the power of learning to say ‘no’. Tune in today! Key Points From This Episode: What it’s like for Antonio to see his son earning notoriety as an artist at such a young age. Isaac shares how his father inspired him as an artist by exposing him to art from an early age. Why Isaac says that getting an early start fueled his hunger to become an artist. How Antonio set an example for Isaac rather than putting pressure on him. Find out how Antonio first got exposed to art and developed a love for drawing as a child. During his time at Walt Disney Animation Studios, Antonio shares how he discovered fine art and started building his portfolio. How social media has made it easier than ever for artists to promote their work. Some of the lessons Isaac’s dad taught him about the economics of art and making money. The pride Antonio feels about Isaac being a property owner at 24-years-old. How younger artists can benefit from hearing Antonio and Isaac’s success stories. While being conscious of your finances is hard, Isaac believes being an artist is harder. Why artists need to learn about the value of prioritizing their finances. What Rich Dad Poor Dad taught Isaac about mindset and working for himself. Isaac shares his primary source of revenue and how he is both artist and his own art dealer. What Antonio taught Isaac about not giving away his work for free; how it devalues the work. The importance of taking agency and advocating for yourself as an artist. Isaac highlights the power of learning to say ‘no’; respect your energy. How Isaac tries to steer away from desperation and losing sight of his own value. Work as a form of meditation, as well as the power of taking care of your body. Isaac tells his father what he loves about his art: the extraordinary level of detail. Antonio shares something he loves about Isaac’s art: the work that comes from the heart. Isaac emphasizes the incredible relationship he has had with both his parents. For more info, visit: