In this inspiring episode of Not Today Cancer, host Jen Delvaux sits down with Ira Green, founder of Freedom Natural Deodorant and breast-cancer survivor. Long before her own diagnosis, Ira created her toxin-free deodorant brand after seeing several close friends battle breast cancer — determined to offer safer personal-care options for women.
Years later, Ira faced the very disease that first inspired her mission. She opens up about what it was like to suddenly become the patient, how her perspective on healing evolved, and why she's more committed than ever to helping women live free from toxins and fear.
Together, Jen and Ira dive into:
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How Ira's friends' diagnoses inspired the creation of Freedom Natural Deodorant
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What she learned when her own diagnosis arrived years later
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How emotional healing and community support shape recovery
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Practical lifestyle changes that empower women during and after treatment
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The importance of self-advocacy and listening to your body
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Simple swaps that lower toxic exposure in daily life
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Why joy, purpose, and stress management are vital parts of healing
This conversation is a powerful reminder that prevention and awareness start long before diagnosis — and that healing can evolve into a mission that changes lives.
Listen now to hear Ira's full story — from founding a clean-beauty brand to navigating her own diagnosis with grace, strength, and freedom.
Connect with Ira Here: https://www.instagram.com/freedomdeodorant/
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📌 Links & Resources
- Freedom Deodorant (20% off): https://freedomdeodorant.com/JEN20
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The SPROUTING KIT: www.thesproutingcompany.com/
JEND -
Join Not Today Cancer, the Community
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Triple Boost Protein – my go-to clean, hormone-safe protein. Use HELLO10 for $10 off
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Fiber Gummy – shop.joinmidi.com (Use Code JEND for 35% off)
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AnaOno – Intimates for breast cancer survivors → [ANAONO]
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My Favorites Guide – jendelvaux.com/jensfavs
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