Novel Marketing

You work hard to create content for your audience. But how do you get more mileage and reach out of each piece you create?

One way is to adapt your content for another platform. I recently started adapting my podcast into a YouTube channel.

But how do you do that?

I learned the hard way how not to do it.

To gain traction on YouTube, you have to respect YouTube as a platform. You can't just shovel your podcast audio onto it and exp...

Have you been dreaming about publishing a book that actually sells?

The hard truth is that most authors fail because they jump straight into writing. They spend months writing a book only to find out later they made a key mistake, and nobody wants to buy the book.

I've helped thousands of authors go from blank page to profitable launch, and in this week's episode, I'm giving you the roadmap. You'll learn my comple...

Have you ever followed popular marketing advice that worked wonders for someone else but completely fell flat for you? Or have you watched another author succeed with a strategy you were told would never work?

That’s because book marketing isn’t one-size-fits-all.

In this week’s episode, I talk with USA Today bestselling author Russell Nohelty about Author Ecosystems—a framework that helps you understand the type of author you are an...

Most authors are thinking about AI the wrong way. AI isn’t really a tool for writing books, but it’s quickly becoming the most powerful tool for selling them. Even if you’re not using LLMs like ChatGPT, Grok, Gemini, or Claude, your readers are.

In fact, today, readers across the globe asked AI, “What book should I read next?”

Did ChatGPT recommend your book? How can you make sure it does?

If your book isn’t showin...

What if you had a toolbox filled with over 30 expert-level resources to help you sell more books and spend less time marketing?

In this week’s episode, I reveal the suite of powerful tools I’ve built to simplify writing and marketing for authors like you. From crafting irresistible blurbs to designing reader magnet covers, optimizing email campaigns, and even generating book launch plans, these tools are changing the game.

In this ep...

Are you leaving money on the table every time you share a link to your book?

In this week’s episode, we talk with Jesse Lakes, co-founder of Geniuslink, to explore how universal book links and affiliate marketing can help you reach more readers and earn extra income.

You’ll learn:

• Why Amazon.com links could be costing you sales
• The tools that make it easy to start earning today (and keep you compliant!)
• How to future-proof your book...

Without advertising, most books only sell to the author’s friends, family, and neighbors. People across the country or across town may never hear about your book. Amazon ads can help you reach beyond your social bubble.

Many authors think they need a series to make ads work, but that’s not true. You can run profitable ads even if you only have one book published.

In the latest episode of Novel Marketing, you’ll hear from author and A...

Publishing is changing faster than ever before. New AI tools are dropping every time you turn around, and the way authors write, publish, and sell books is being rewritten in real-time.

On Novel Marketing has been committed to sharing evergreen marketing principles that do not change, which is why it's become such a trusted resource for authors.

However, this strategy has left many authors on their own to sort out weekly publish...

Too many writers waste hundreds or thousands of dollars on laptop features they’ll never use. Worse yet, some struggle along with outdated, unreliable machines that sabotage their creativity and productivity.

Here’s what tech companies don’t want you to know: That pricey laptop with all the bells and whistles? Most of those features are totally useless for authors.

​This week’s episode​ is my 2025 Laptop Buying Guide for Authors. You...

Description & Times
Building an email list made up of more than friends and family can feel impossible, especially before you've launched your first book. Eventually, you have to attract strangers. But how?

How do you convince strangers to join your email list?

We've been using a surprisingly effective method for years, yet I have never dedicated an entire podcast to it.

In this week's episode, you'll hear ...

Are you having trouble starting or finishing your writing? A subtle and sinister phenomenon may be keeping you from success. It may even be the reason your book is not finished yet. It might be why your book isn’t selling.

What is it? Procrastination.

You can’t beat procrastination by hustling harder; you need a plan that’s smarter.

So, how do you escape the procrastination prison? One step at a time.

In this week’s...

Blog version: https://www.authormedia.com/how-to-craft-a-cancel-proof-marketing-strategy/

A few years ago, getting canceled could end your career. But author cancel culture has changed. Now, it can supercharge book sales.

But how?

In this week’s episode of Novel Marketing, I spoke with book marketer Christine Eriksen about how an indie author used an unplanned controversy as a powerful book marketing tool…and lived to tell about it.

Yo...

How effective is your author website? In this week’s episode of Novel Marketing, I review the websites of top Christian Historical Romance authors, analyzing what they’re doing well and where they could improve. From SEO wins to missed opportunities, you’ll discover practical ways to enhance your own website.

Find out: 
What bestselling authors get right about website design 

Common mistakes that could cost...

It’s 2025, and authors are at war over AI. Some are embracing it, others are retreating to bunkers, and a few think it’s just another passing fad. But amid all the controversy, most authors are missing out on the AI advantage that everyone can agree on: AI can help you market your books, which gives you more time to write.   

Most of us became authors because we love writing, not because we love marketing. But what if AI c...

Science fiction is changing, and so are its readers. The cultural landscape that shaped the last 40 years of sci-fi is shifting, including thoughts about wokeness, AI, WWIII, population, and more. If you're still writing about overused and cliched sci-fi themes, you're missing the mark.
In this week's episode of Novel Marketing, we explore:

• Why climate-change narratives are losing their grip on sci-fi readers
• H...

To indie publish or traditionally publish? That is the question.
For years, indie publishing was seen as a fallback for authors who couldn’t land a traditional contract. But times have changed. Many indie authors now outsell and out-earn their traditionally published counterparts.
And yet, while many traditionally published authors are switching to indie, it’s far less common to see a successful indie author sign with a maj...

If you’re thinking about writing a book series, you might want to reconsider, especially if you’re a new author. That’s not to say you should never write a series, but it can be a risky endeavor, and I can prove it with math.
In this week’s episode, I break down why writing a series may limit your potential readership. You’ll learn:

• The four steps every reader must take for your sequel to sell well
• The math behind why sequels...

Have you ever set up a book table and stacked your books neatly, only to walk away with disappointing sales? You're not alone.
But there is a better way to sell books from your book table at in-person events.
In this week's episode of Novel Marketing, I sit down with Sarah Hickner, an expert in book table sales, to uncover:

• Common mistakes authors make at book tables (and how to avoid them)
• Simple tricks to draw...

Congrats on getting booked for a podcast interview! Whether you’re promoting your book or lead magnet, your audio quality on the podcast can make or break your credibility.
In our latest episode, we share pro tips on:

• How to prepare for your interview (beyond just showing up)
• Microphone techniques that make you sound like a pro
• The gear you need (that doesn’t break the bank)
• What to do after the interview is done

I’ve been ...