Nudge
Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.
Episodes
June 2, 2025 • 39 mins
I gave this marketing expert one hour to create an unforgettable ad.
I showed his ad to 30 Brits and measured exactly how memorable it was.
Does his marketing advice work?
Or is it a waste of time?
Listen to find out.
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Learn more about Voxpopme: https://www.voxpopme.com/
Kopi Luwak control ad: https://ibb.co/NgXY0HZ0
Kopi Luwak ad Louis’s variant version: https://ibb.co/ymQG433V
Buy Louis's book: https://link.stfo...
Mark as Played
May 26, 2025 • 28 mins
This behavioural scientist spent one year doing a new thing every week.
He tried acupuncture, gambling, day-trading and dancing.
He visited Just Stop Oil meetups, cuddle workshops, and psychic readings.
He killed a chicken, drank breastmilk, and bungee jumped.
Did it make him happy? (And is there science to back up his ideas?
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Access the bonus episode: https://nudge.kit.com/64d1602e73
Follow Patrick’s newsletter: https://...
Mark as Played
May 19, 2025 • 27 mins
In just 27 minutes, you can learn 7 scientifically backed marketing tactics to apply to your website today.
You’ll learn:
How one word increased my email open rate by 6.4%.
The tiny reward that helped a cafe generate 1,276 5-star reviews.
Why adding steps increased job applicants by 20%.
How “you’ll lose X” reduced customer cancellations by 90%.
The irrelevant reason that boosted conversions by 41%.
And the irrational addi...
Mark as Played
May 12, 2025 • 23 mins
Oatly, Tony’s, Ecosia and more all use behavioural science to persuade you. Today, author and founder Chris Baker explains how.
You’ll learn about:
Tony’s viral advent calendar.
Oatly’s tiny change that transformed the coffee industry.
Ecosia's smart nudge to keep users hooked.
And one behavioural science principle Chris used to launch his brand.
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Use code Obsolete25 for 25% off Chris’s book: https://www.bloomsbury...
Mark as Played
May 5, 2025 • 22 mins
Why did Charles Darwin, Virginia Woolf, and Henri Poincaré all follow the same four-hour rule? In this episode, bestselling author Oliver Burkeman returns to explain why three to four hours of focused work might be the secret to productivity and peace.
Access the bonus episode: https://nudge.kit.com/d4e55ac69d
You’ll learn:
The 3–4 hour rule: why it worked for Darwin, Trollope, and Dickens and still works today.
How to tackle o...
Mark as Played
April 28, 2025 • 39 mins
Could staring at a painting for three hours make you more productive?
In this episode, I try a strange experiment inspired by bestselling author Oliver Burkeman.
Based on lessons from his book Four Thousand Weeks, I stare at Picasso’s Guernica for three hours.
No phone, no distractions, just a notepad and mic.
Did I go mad?
Access the bonus episode: https://nudge.kit.com/d4e55ac69d
You’ll learn:
Why investing time and effo...
Mark as Played
April 21, 2025 • 27 mins
How did a marketing campaign lead to one of the worst public health disasters in American history?
In this episode, I investigate the rise and fall of the Sackler family, the pharmaceutical empire they built, and the marketing tactics that got millions addicted to opioids.
You’ll learn:
How reframing turned OxyContin from a last resort into a “safe” everyday drug.
Why a vague letter (not a study) became the foundation for Purd...
Mark as Played
April 14, 2025 • 64 mins
Today's episode of Nudge is a little different.
The no-nonsense marketing expert Louis Grenier gives his uncensored, uncut, and explicit take on marketing (and life).
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Buy Louis's book: https://link.stfo.io/amazon
Sign up for STFO: https://www.stfo.io/newsletter
Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list
Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/
Watch Nudge on You...
Mark as Played
April 7, 2025 • 22 mins
There is one straightforward trick to help you remember more. Today, Dr. Ranganath reveals why testing yourself (even when you fail) can supercharge your memory.
You’ll learn:
Why re-reading notes doesn’t work, but testing yourself does.
How a study with dental students proved the power of error-driven learning.
Why guessing the answer before hearing it makes information stick.
The science-backed technique that beats cramming ...
Mark as Played
March 31, 2025 • 23 mins
Back in 1923, Claude Hopkins wrote the definitive book on advertising. David Ogilvy said the book “changed his life,” and over eight million copies of the book have been sold. But are the 102-year-old tips still accurate today? In this episode of Nudge, I find out.
You’ll learn:
Why the phrase “Food Shot Through Guns” helped sell more cereal.
How a sewing machine manufacturer increased his sales 9-fold.
The four predictions...
Mark as Played
March 24, 2025 • 28 mins
In 1980, Michelle Smith published a book that triggered the Satanic Panic, a worldwide fear that Satan worshippers were recruiting millions to embrace satanism.
Today, I explore the surprising science of false memories with Dr. Charan Ranganath, author of Why We Remember. Dr. Ranganath reveals how memory is more imagination than recollection, why some people vividly remember things that never happened, and why the Satanic Panic w...
Mark as Played
March 17, 2025 • 19 mins
Elon Musk’s hiring strategy goes against conventional wisdom—he asks just two questions and relies on gut instinct. But does it actually work? Today, Prof. Gerd Gigerenzer reveals why Musk’s method might be smarter than traditional hiring processes and explores the psychology behind better decision-making.
You’ll learn:
Why Musk’s hiring heuristic could outperform complex selection methods (feat. insights from Gerd Gigerenzer).
...
Mark as Played
March 10, 2025 • 31 mins
I explore the surprising science of memory with Dr. Charan Ranganath, author of Why We Remember. Today, Dr. Ranganath reveals why forgetting isn’t a flaw but a feature of our brains and how simple strategies can dramatically improve recall.
You’ll learn:
Why forgetting is normal (feat. Ebbinghaus’s forgetting curve).
How multitasking physically changes your brain and worsens memory.
Why filming concerts on your phone makes the ex...
Mark as Played
March 3, 2025 • 28 mins
Golf players, investors and CEOs perform better if they take their time. Or do they?
Today, Prof. Gerd Gigerenzer reveals why intuition often outperforms complex analysis and how shortcuts can lead to smarter decisions in business, sports, and investing.
You’ll learn:
Why gut instinct can beat data-driven decisions (feat. insights from Gerd Gigerenzer).
How firefighters, CEOs, and handball players make better choices under pre...
Mark as Played
February 24, 2025 • 28 mins
Learn why so many ads today are ineffective and what marketers are getting wrong. Today, Tom Goodwin reveals the four simple truths about advertising, the surprising power of “wasted” marketing, and why aesthetics alone can make an ad more persuasive.
You’ll learn:
Why most digital ads fail and how short-term thinking is to blame.
The hidden power of repeated exposure (feat. Moreland & Beach’s 1992 study).
How slow-motion, jing...
Mark as Played
February 17, 2025 • 27 mins
Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort
Why does a $5 Uber voucher turn angry customers into loyal fans? In this episode, Eva van den Broek and Tim den Heijer share actionable insights from their book The Housefly Effect, revealing seven marketing psychology tips you can use to grow your business.
You’ll learn:
How scarcity drives demand, from pineapple rentals to volume-limited products.
Why a $5 apolo...
Mark as Played
February 10, 2025 • 30 mins
Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort
Can tiny nudges dramatically change our behaviour? In this episode, Eva van den Broek and Tim den Heijer explore the subtle yet powerful psychological tools that influence daily decisions, often without us realising it.
You’ll learn:
Why doubling the size of a plate made kids eat 41% more (feat. the Delboeuf illusion).
Why Schiphol Airport painted a fly in the uri...
Mark as Played
February 7, 2025 • 11 mins
Join the Nudge Unit: https://maven.com/nudge-unit/course-cohort
Mark as Played
February 3, 2025 • 27 mins
Business books are everywhere, offering seemingly simple solutions to complex problems—but are they truly helpful? In this episode, Alex Edmans explores the biases that make us fall for oversimplified advice and why many popular business books fail to deliver.
You’ll learn:
How black-and-white thinking fuels the success of books like Dr. Atkins’ Diet Revolution and Start With Why.
Why confirmation bias leads us to believe unprov...
Mark as Played
January 27, 2025 • 36 mins
I explore the truth behind the famous 10,000-hour rule, popularized by Malcolm Gladwell. Today, Prof Alex Edmans uncovers why the rule persists despite its flaws and dives into the psychological biases that make misinformation so believable.
You’ll learn:
Why the 10,000-hour rule isn’t as universal as it seems (feat. insights from Alex Edmans).
How confirmation bias shapes beliefs—from the Atkins diet to Deepwater Horizon.
The...
Mark as Played
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