Nudge
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
Episodes
July 21, 2025 • 26 mins
How would you encourage sustainable behaviour?
You might assume logical messages work best.
Stuff like “the average three-hour flight creates ~250–400 kg of CO₂”.
But today’s guest on Nudge has tested logical messages.
And they don’t work.
Today on Nudge, Toby Park from the Behavioural Insights Team explains how renaming a meat-free dish doubled its sales. Why targeting home-movers made Americans 400% more likely to cycle...
Mark as Played
July 14, 2025 • 21 mins
Super Mario Bros is 40 years old. It’s an incredibly simple game (it takes up the same memory as a smartphone wallpaper), yet it’s incredibly popular. Over 40 million people have played it. Why? Because it’s packed with psychological tips that hook players in and keep them playing. Today, Ramli John explains the subtle behavioural science tricks Super Mario games use to keep us playing.
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Ramli’s book EUREKA: https://www.delig...
Mark as Played
July 7, 2025 • 22 mins
Can one text message save 100s of girls from cervical cancer? Today on Nudge, Niall Daly and Dr Giulia Tagliaferri discuss their county-wide study involving 55,000 girls. Their experiment had some eye-opening results, so I decided to copy it. I ran my own study on my listeners to see if I could increase my sales. Did it work? Listen to find out.
My study emails: https://ibb.co/HTdMDHxT
My study results: https://ibb.co/PGRp2d1...
Mark as Played
June 30, 2025 • 25 mins
It’s a psychological principle that helped end South African apartheid.
It reversed the Pope’s declining popularity.
It reduced university students’ binge drinking by 30%.
And can predict romantic breakups with 60% accuracy.
Today, bestselling author Will Storr reveals the surprisingly effective way to persuade (almost) anyone.
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Access the bonus episode: https://nudge.kit.com/0d88279296
Read Will’s book: https://shor...
Mark as Played
June 23, 2025 • 25 mins
I interviewed 60 Brits to debunk one of psychology’s greatest myths. Priming is one of the best-known biases in behavioural science. Kahneman mentions it 35 times in his best-selling book Thinking Fast and Slow. And yet, I’m not convinced it really works. In five separate experiments, I tested it. Does priming work, or is it a myth?
The studies:
Authenticity study: https://ibb.co/5W14DM2N
Creativity study: https://ibb.co/FbxxN...
Mark as Played
June 16, 2025 • 26 mins
Most marketers will remember Apple’s 1984 ad.
Many consider it the “greatest ad of all time”.
But you probably don’t know that just 12 months earlier, Apple released a similar ad that failed.
Why?
Today on Nudge, bestselling author and storytelling expert Will Storr explains why.
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Access the bonus episode: https://nudge.kit.com/0d88279296
Read Will’s book: https://shorturl.at/yUGRC
Visit Will’s website: https://www...
Mark as Played
June 9, 2025 • 26 mins
Instagram wasn’t always a runaway success. The first version of the app flopped.
However, the Instagram founders were taught a behavioural science model that transformed their work.
Today on Nudge, Bas Wouters, an expert behavioural science practitioner, explains Instagram's changes and how you can follow their model to improve your online marketing.
You’ll learn:
How a simple question can increase reviews by 400%
Why “The...
Mark as Played
June 2, 2025 • 39 mins
I gave this marketing expert one hour to create an unforgettable ad.
I showed his ad to 30 Brits and measured exactly how memorable it was.
Does his marketing advice work?
Or is it a waste of time?
Listen to find out.
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Learn more about Voxpopme: https://www.voxpopme.com/
Kopi Luwak control ad: https://ibb.co/NgXY0HZ0
Kopi Luwak ad Louis’s variant version: https://ibb.co/ymQG433V
Buy Louis's book: https://link.stfo...
Mark as Played
May 26, 2025 • 28 mins
This behavioural scientist spent one year doing a new thing every week.
He tried acupuncture, gambling, day-trading and dancing.
He visited Just Stop Oil meetups, cuddle workshops, and psychic readings.
He killed a chicken, drank breastmilk, and bungee jumped.
Did it make him happy? (And is there science to back up his ideas?
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Access the bonus episode: https://nudge.kit.com/64d1602e73
Follow Patrick’s newsletter: https://...
Mark as Played
May 19, 2025 • 27 mins
In just 27 minutes, you can learn 7 scientifically backed marketing tactics to apply to your website today.
You’ll learn:
How one word increased my email open rate by 6.4%.
The tiny reward that helped a cafe generate 1,276 5-star reviews.
Why adding steps increased job applicants by 20%.
How “you’ll lose X” reduced customer cancellations by 90%.
The irrelevant reason that boosted conversions by 41%.
And the irrational addi...
Mark as Played
May 12, 2025 • 23 mins
Oatly, Tony’s, Ecosia and more all use behavioural science to persuade you. Today, author and founder Chris Baker explains how.
You’ll learn about:
Tony’s viral advent calendar.
Oatly’s tiny change that transformed the coffee industry.
Ecosia's smart nudge to keep users hooked.
And one behavioural science principle Chris used to launch his brand.
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Use code Obsolete25 for 25% off Chris’s book: https://www.bloomsbury...
Mark as Played
May 5, 2025 • 22 mins
Why did Charles Darwin, Virginia Woolf, and Henri Poincaré all follow the same four-hour rule? In this episode, bestselling author Oliver Burkeman returns to explain why three to four hours of focused work might be the secret to productivity and peace.
Access the bonus episode: https://nudge.kit.com/d4e55ac69d
You’ll learn:
The 3–4 hour rule: why it worked for Darwin, Trollope, and Dickens and still works today.
How to tackle o...
Mark as Played
April 28, 2025 • 39 mins
Could staring at a painting for three hours make you more productive?
In this episode, I try a strange experiment inspired by bestselling author Oliver Burkeman.
Based on lessons from his book Four Thousand Weeks, I stare at Picasso’s Guernica for three hours.
No phone, no distractions, just a notepad and mic.
Did I go mad?
Access the bonus episode: https://nudge.kit.com/d4e55ac69d
You’ll learn:
Why investing time and effo...
Mark as Played
April 21, 2025 • 27 mins
How did a marketing campaign lead to one of the worst public health disasters in American history?
In this episode, I investigate the rise and fall of the Sackler family, the pharmaceutical empire they built, and the marketing tactics that got millions addicted to opioids.
You’ll learn:
How reframing turned OxyContin from a last resort into a “safe” everyday drug.
Why a vague letter (not a study) became the foundation for Purd...
Mark as Played
April 14, 2025 • 64 mins
Today's episode of Nudge is a little different.
The no-nonsense marketing expert Louis Grenier gives his uncensored, uncut, and explicit take on marketing (and life).
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Buy Louis's book: https://link.stfo.io/amazon
Sign up for STFO: https://www.stfo.io/newsletter
Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list
Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/
Watch Nudge on You...
Mark as Played
April 7, 2025 • 22 mins
There is one straightforward trick to help you remember more. Today, Dr. Ranganath reveals why testing yourself (even when you fail) can supercharge your memory.
You’ll learn:
Why re-reading notes doesn’t work, but testing yourself does.
How a study with dental students proved the power of error-driven learning.
Why guessing the answer before hearing it makes information stick.
The science-backed technique that beats cramming ...
Mark as Played
March 31, 2025 • 23 mins
Back in 1923, Claude Hopkins wrote the definitive book on advertising. David Ogilvy said the book “changed his life,” and over eight million copies of the book have been sold. But are the 102-year-old tips still accurate today? In this episode of Nudge, I find out.
You’ll learn:
Why the phrase “Food Shot Through Guns” helped sell more cereal.
How a sewing machine manufacturer increased his sales 9-fold.
The four predictions...
Mark as Played
March 24, 2025 • 28 mins
In 1980, Michelle Smith published a book that triggered the Satanic Panic, a worldwide fear that Satan worshippers were recruiting millions to embrace satanism.
Today, I explore the surprising science of false memories with Dr. Charan Ranganath, author of Why We Remember. Dr. Ranganath reveals how memory is more imagination than recollection, why some people vividly remember things that never happened, and why the Satanic Panic w...
Mark as Played
March 17, 2025 • 19 mins
Elon Musk’s hiring strategy goes against conventional wisdom—he asks just two questions and relies on gut instinct. But does it actually work? Today, Prof. Gerd Gigerenzer reveals why Musk’s method might be smarter than traditional hiring processes and explores the psychology behind better decision-making.
You’ll learn:
Why Musk’s hiring heuristic could outperform complex selection methods (feat. insights from Gerd Gigerenzer).
...
Mark as Played
March 10, 2025 • 31 mins
I explore the surprising science of memory with Dr. Charan Ranganath, author of Why We Remember. Today, Dr. Ranganath reveals why forgetting isn’t a flaw but a feature of our brains and how simple strategies can dramatically improve recall.
You’ll learn:
Why forgetting is normal (feat. Ebbinghaus’s forgetting curve).
How multitasking physically changes your brain and worsens memory.
Why filming concerts on your phone makes the ex...
Mark as Played
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